In every Filipino family, success is rarely achieved alone. Behind every thriving small business is a parent who sacrifices, relatives who lend a helping hand, loyal customers who become friends, and a community that believes in shared dreams. This is the essence of bayanihan, a timeless Filipino value that continues to inspire not only neighborhoods but also today's entrepreneurs.

That same spirit filled the halls of Easy Brand Fair 2026, where business owners, aspiring entrepreneurs, chefs, coffee professionals, creators, and families gathered under one roof to celebrate innovation, collaboration, and the future of the country's food and beverage industry.

More than a trade fair, the event became a reminder that entrepreneurship is about building connections as much as building businesses.

Hosted with an exciting lineup of activities, the fair welcomed celebrity guests including Rufa Mae Quinto, Chef Boy Logro, 2023 World Barista Champion Boram Um, Easy Brand Founder and President Mark Wang, Chairman and CEO Peter Limquiaco, and other members of the Easy Brand family. Visitors explored interactive product showcases, live cooking demonstrations, ingredient tastings, and exciting competitions such as the Sparkle & Shine Cake Creation Contest, The Blendsmith Challenge, and Culinary Masters.

For parents dreaming of starting a café, milk tea shop, restaurant, bakery, or food kiosk, the fair served as a one-stop destination for inspiration and practical business ideas.

Mark Wang shared that Easy Brand Fair was born from a simple but meaningful vision.

"When we started Easy Brand Fair three years ago, our goal wasn't simply to organize another food expo. We wanted to create a place where aspiring entrepreneurs could truly experience our products, ask questions, learn from experts, and discover opportunities they may not find elsewhere. For us, this is Modern Bayanihan, people coming together to help each other grow. When one Filipino entrepreneur succeeds, we all move forward together," Mr. Wang said.

That philosophy was evident throughout the event. Industry experts generously shared their knowledge, experienced business owners exchanged ideas with newcomers, and visitors found encouragement to take the first step toward their entrepreneurial journey.

The event also introduced exciting innovations, including the Signature Ube Sauce featuring the uniquely Filipino Pinoy Chewy Ube, proving that local flavors continue to inspire fresh business opportunities. Easy Brand also unveiled its Ka Easy Franchise Program, opening more doors for aspiring entrepreneurs who want to start their own food ventures with trusted products and business support.

For many attendees, the biggest takeaway wasn't just discovering new ingredients or equipment, it was realizing they weren't alone in pursuing their dreams.

In today's fast-changing business landscape, having the right products matters. But having a supportive community can make an even greater difference.

Easy Brand Fair 2026 showed that the Filipino value of bayanihan is very much alive. Instead of carrying homes on bamboo poles, people are now carrying one another's dreams, sharing knowledge, creating opportunities, and empowering more families to build brighter futures through entrepreneurship.

Because when families, communities, and businesses work together, success becomes something everyone can celebrate.

 

EasyBrand officially opened its first Easy Training Center on October 3, 2025, with celebrated chef Boy Logro leading its culinary programs. The new facility is envisioned as a hub for chefs, food entrepreneurs, and beverage professionals to enhance their skills and expand their business opportunities.

The Easy Training Center marks a new milestone for the country’s culinary and food service industry, offering a dedicated venue for hands-on learning and practical training. Developed for aspiring and seasoned professionals alike, the center’s programs are guided by industry experts. The grand opening was headlined by EasyPro® ambassador Chef Boy Logro, joined by the Faces of Easy Brand and other respected culinary mentors. 

The center promises to go beyond typical classroom-style instruction by combining hands-on training, real-world applications, and business-focused insights. With the support of EasyBrand PH and its team of ambassadors, the center aims to redefine food preparation and beverage training, making it accessible, efficient, and profitable for those who want to thrive in the industry. 

Chef Boy Logro at the Helm

Chef Boy Logro, widely known for his dynamic energy and world-class experience, will lead the grand opening activities. His sessions will showcase the unique advantage of learning both the traditional way and the Easy way of preparing food and beverages. According to him, the goal is not just to train chefs but to create entrepreneurs who can build sustainable businesses.

“This training center is more than just a place to cook—it’s where we turn passion into livelihood,” said Chef Logro. “We want to train people with skills that are relevant today, from efficient kitchen operations to creative menu development, so they can compete in the growing food service market.”

Programs Tailored for Industry Needs

The Easy Training Center offers specialized programs designed to fit different needs and schedules:

• EasyPro® (3-day module): Day 1 focuses on culinary operations, Day 2 explores the difference between traditional methods and the Easy way, and Day 3 concludes with an exam and evaluation.
• Easy® Beverage (1-day program): Hands-on training in coffee, milk tea, mocktails, and cocktails, aligning with current café and beverage trends.
• Easy® Signature (2-day program): Advanced culinary techniques and creative recipes for professional-level food preparation.

Long-Term Support for Aspiring Entrepreneurs

Beyond the grand opening, Easy Training Center is committed to providing continuous mentorship and innovation. By integrating EasyBrand products into training, participants gain firsthand experience in maximizing ingredients for both creativity and efficiency. 

With plans to expand in the near future, Easy Training Center envisions becoming a nationwide hub for culinary and beverage education, empowering more Filipinos to start their own food businesses and succeed in the competitive food service market.

The grand opening marks the beginning of a long-term commitment to building a new generation of chefs, café owners, and entrepreneurs who are not only skilled in the kitchen but also ready for the business world.

 

 

The third edition of the Easy Brand Food and Beverage Fair opened its doors this morning at the SMX Convention Center Manila, drawing over 4,000 food entrepreneurs, professionals, and industry partners for a day of innovation, live training, and product showcases.

Organized by Top Chefs Food Supplies Inc., the one-day event is being held at Function Rooms 1 and 2, with free admission for all attendees. The fair aims to support micro, small, and medium enterprises (MSMEs) by offering accessible, high-quality food and beverage solutions suited for fast-paced and small-scale operations.

Mark Wang, founder and president of Easy Brand, said the goal is to highlight the brand’s complete line of products. 

“Kaya tayo may ganitong event is gusto ko talagang i-showcase and ma-highlight ang lahat ng products,” Wang said. “With Easy, di kelangan mahal para maging quality.”

Setting it apart from traditional expos, the Easy Brand Fair features an interactive format, offering hands-on workshops and demonstrations. Participants can learn how to make popular products like milk teas, frappes, chicken wings, and soft-serve ice cream using Easy Brand ingredients. 

Among this year’s product highlights:

• Easy Whipmate – a non-dairy cream for whipping and baking
• Easy Signature Coffee Beans – featuring Atok, Tublay, and 50/50 House blends
• Easy Signature Yuzu Flavored Syrup
• Easy Signature Coffee Jelly
• EasyPro Cheese Sauce

Celebrity guest Matteo Guidicelli, a food enthusiast and entrepreneur, headlined the event alongside renowned chef Boy Logro, and Easy Brand chefs Zhe Jacinto, CJ Dy, and Bam Piencenaves. 

“What’s inspiring is that Easy Brand is a local Filipino brand… very easy, very good quality,” said Guidicelli. “Partner with trusted suppliers. It is very important to have a trusted, quality, and credible supplier... Easy is new and a trusted brand.”

“You can do what you love as long as you have Easy Pro,” said Chef Boy Logro. “You’ll never go wrong in business.”

The fair also features popular competitions such as:

• Easy Culinary Cup
• Spirited Conversations: Beverage Competition
• Sparkle and Shine Cake Creation Contest Season 5
• Espresso Yourself
• Whipmate to Perfection: The Battle Begins Now

Attendees can also hear from guest speakers discussing food industry trends, sustainability, and business strategies designed to help MSMEs scale efficiently. 

First held in 2023, the Easy Brand Food and Beverage Fair has become a yearly gathering for small business owners and culinary professionals seeking practical tools and trusted partners.

Organizers have also confirmed that a Cebu edition of the fair will take place later this year as part of Easy Brand’s nationwide outreach.

The event is free and open to the public, though slots are limited. Early registration is encouraged. For updates and sign-up details, visit https://www.facebook.com/EasyBrandPH