The Philippines’ denim brand, JAG Jeans welcomes its latest endorser, the rising social media phenomenon, Alex Gonzaga. Another names on the list of their endorser gave a glitz and glamour on the runway as JAG Jeans introduces her in one of the fashion event held in Robinsons Place Manila.

A press conference was held first in TGIF Restaurant to introduce to the media the newest endorser of JAG Jeans Philippines. Alex Gonzaga gave some of her stories before and now.

Joining JAG Jeans’ roster of style stars is actress, singer, host and social media phenomenon, Alex Gonzaga. With her witty Instagram posts and funny Youtube videos, Alex has won the hearts of millions of followers on social media, while her engaging personality is what caught JAG’s attention.



 
 

Jag Jeans finds Alex Gonzaga as a good a match to their brand because of her personality and how she creates her content. It is synonymous to what JAG stands for – authentic, original, vibrant, stylish and values its customers like family.

With her youthful energy, genuine wit and humor, and sense of style, JAG sees Alex as the perfect brand ambassador and denim girl for its newest product line, J💗AG.



“I have always just wanted to be myself, to be comfortable with who I truly am… with my own brand of humor, my infinite energy and sense of style. JAG allows me to be all the things that I am,” shared Alex.

JAG Jeans especially created the J💗AG line for its younger market segment, featuring the latest in denim technology to keep up with today’s generation’s fun, active and creative lifestyles. The line will feature some of Alex’s favorite pieces such as the non-stretch/ comfort stretch boyfriend jeans, the 360 flex jeans made of 4-way stretch fabric, the J💗AG hoodie, along with a collection of shirts and jackets bearing the line’s special logo. This particular JAG selection gave special attention to comfort and unique styling.



This season, the J💗AG line pays tribute to the modern denim girl – unafraid, true to herself, knows what she wants, and inspires the same in others, just like Alex Gonzaga. The campaign theme exudes the 50’s diner denim chic vibe, featuring vintage Americana and bright neon lights.

At the recent JAG launch in Robinson’s Manila, Alex gamely mingled and conversed with her fans and members of the media, treating them to a number of fun and games. In line with Alex inspiring people to flaunt their own unique style, special guests were invited to decorate their JAG denim jackets with special limited edition patches. The activity kicked off JAG’s special promo where customers, for a minimum additional amount, may avail of special JAG patches that they can use to DIY their JAG jeans and jackets.



The J💗AG collection is available in all leading department stores and JAG boutiques nationwide.

LIKE and follow JAG Philippines on Facebook at www.facebook.com/jagjeans to find out more!

In celebration of their 25th anniversary, Natasha – one of the country’s top direct selling company – will host an anniversary concert called “Ikaw ang Star” on August 25, 2018 at the Smart Araneta Coliseum.

Natasha’s 25th Anniversary Concert: Ikaw ang Star will be a night of celebration to thank its members in making the company shine over the years.

Natasha will deliver a night of wonderful music from popular artists from the past and present, and showcase the trendiest styles in fashion today through a fashion show concert.

Natasha’s ambassadors: Piolo Pascual, Bela Padilla, Ejay Falcon, Jessy Mendiola, Sue Ramirez, Elisse Joson and McCoy de Leon, will grace the anniversary concert to personally thank the Natasha members for their continuous support.

The concert will showcase talents of Filipino artists from different generations in the likes of Maneouvres, Neocolours, Andrew E, Moonstar88, Gracenote, Shanti Dope, DJ Arra, Moira, and other surprise guests.

El Gamma Penumbra, Asia’s Got Talent Season 1 Grand Champion, will also perform at the event to showcase the colorful history of Natasha.

Apart from the concert itself, Natasha will also have mix of pre-concert activities such as the Stars Walk of Fame, a photo exhibit showcasing the past 25 years, a Rookie Membership mini event.

This event is made possible by its major sponsors: Freego, Disney, and Petrol; minor sponsors: Shoetech General Mdsg Inc., Nonito Shoes and Bags Inc., New York Gear Footwear Haus, Mylene Garment Manufacturing Corp., B T T Fashion Enterprises, Accuwork, David’s Salon, Velprint, The House Printer, Printwell, Monte Cruz Enterprises Inc., Sprintasia (La Colors), Unilab, Inc. (Ceelin, Enervon Syrup), Ulssi (Myra & PH Care), Nivea, Tiki-Tiki, Lex Media Digital, Or’s Clothingtech Corp., Solea Shoes Manufacturing, Maxl Enterprises, and Soleace Trading Corp.; and media partner: WheninManila.com

Tickets to the anniversary concert are available in select Natasha branches. For more information, visit the Natasha official Facebook page at https://www.facebook.com/natashabusiness/

Dreaming, that's what most kids does when they are little and most often these kids aspire to achieve their dreams. Most of them start young, that's why House of Mode Elle grasp these little sweet dreams by opening an Academy for Dreamers.

Yes, House of Mode Elle opens a school name Mode Elle Academy that will hone the skills and talents of individuals as they face the challenges of the entertainment industry.  It is a fashion academy that is open to kids as young as two years old. Courses offered include modeling, acting, singing, dancing, personality development, makeup and photography. The students is categorized in three sections, 2 to 10 years old for kids, 11 to 15 years old for teens and 16 to 29 years old for adults.   

Sleek and sexy creation by Russ Cuevas

Adam Balasa’s wedding creation

Upon enrollment, students automatically receive lessons in modeling and personality development. The aspiring artists will undergo 25 sessions but may also avail of the unlimited sessions if they wish to. Tall ones get to have an advantage as the academy offers scholarship to girls who are 5’7” (and up) tall, and boys who are 5’10” (and up) in height.

Instructors from their field of expertise will share their knowledge to students and inculcate values and skills in them. The team of instructors will be headed by House of Mode Elle founder Allen Castillo, who has been training models for years and is also a theater actor from the Philippine Educational Theater Association (PETA). Castillo will handle modeling, acting and personality development courses.

Creation of Alex Pigao.

Other instructors are Bong Lee for makeup, Ojie Ramos, Jolie Navia and Champy Cachola for advanced photography, Joanne Co of Kids at Work and Marc Alcala for acting, Jenny Saavedra of UP Music and Yamaha Music School for singing, and Christine Feliciano and Airalyn Dimapilis for dancing.

But for Mode Elle, beauty is not just skin-deep. The "fashion house with a heart" is what the House of Mode Elle has been called since its inception in 2012 because it was built for a charitable cause. As a cancer survivor himself, Castillo knows how hard it is to cope with such condition. His condition awakened compassion within him and led him to do volunteer work.

Collection made by Aaron Dela Cruz.

Castillo visited halfway homes and met other people suffering from cancer. They were just kids, trying to live each day, hoping a miracle will happen. The fight against cancer is a non-stop battle that not all patients can endure but with the support of family, friends and even strangers who are willing to lend a helping hand, the struggle may become a little bit more bearable.

Castillo knew he had to do something and hence, the House of Mode Elle was born. Castillo believes that promoting beauty inside and out is the right way to go. True to its mission to promote beauty while helping cancer-stricken children, the media presentation of the Mode Elle Academy kicked off with a fashion show for a cause, featuring 170 Mode Elle talents who were clad in clothes design by professional fashion designers.

Designed by a 14 year old girl, Chenee Abunda

A Mode Elle’s beautiful student wearing a Michael Sta. Maria creation.

Ticket sales were donated to the beneficiaries of Tahan Tahanan in Quezon City and Child Haus in Manila, two non-governmental organizations that provide temporary shelter to kids with cancer and other non-communicable diseases and their families.

“We give scholarships to kids with cancer who want to be artists and models. One of the cancer survivors that we trained is Chantal Rivera. She has performed in some of our past events. We also give medications and other hospital necessities for these kids suffering from cancer,” disclosed Castillo.

Who says Moms can’t get fashionista? Well, practically there are other Moms are more fashionista than the single ladies. The fashion style of moms are quite different but got an extra something about it. And for this Mom, fashion may be quite a different story but will tell the story of how Ayala Malls celebrated fashion with Trinoma’s Style Origin. A celebration that showcased trends and styles, a series of activities that introduces fashion innovations and inspiring designs from contemporary local designers and from different brands.


Since it was launched, Style Origin has trained the spotlight on select heritage fashion brands, globacl icons as well as emerging names in the industry. The main objective is to highlight the craftsmanship and passion of these designers that delighted fashion mavens and loyal shopping patrons year after year.


Supported by its partners; Tiger 22 media corporation and its exclusive radio station partners, Magic 89.9, Wave 89.1, Jam 88.3, 99.5 Play FM and 103.5 K-Lite; and Star World, Style Origin brought in the forefront the exciting fashion forecasts and retail lifestyle must-haves through this grand runway shows aimed to invigorate fashion senses.

Following its successful launch at Greenbelt last May 8, Ayala Malls’ Style Origin unfurled the most enchanting runway for the lifestyle destination’s legendary list of international brands and local deign stalwarts in ten premier Ayala Malls. The campaign set its show at the Trinoma Mall last June 6 and 7 with three fashion shows, all under the direction of Ariel Lozada.


This may not be for a mom like me but would definitely want to see my hubby try the fashion trend showcased at the Style Origin’s “Mensweek”. It shows collections specifically created for the male style savant’s unique tastes and needs. The fashion show is incorporated with sophisticated masculine touch from different designer such as Sassa Jimenez, Herbert Custodio, James Reyes, and M Baretto. Then the best part where I could see some of the newest trends in fashion the theme “High Street Fashion Show” that showcases global and local brands’ latest styles and collections. There were also special appearances from brand ambassadors and personalities like Kylie Padilla and Carl Guevarra for Skechers, Aicelle Santos, Louise Delos Reyes and Shawn Yao for Merrell, and Matt Evans for Guess.

With beautifully curated collections, inspiring runway shows, and a wider reach, Ayala Mall’s Style Origin becomes the destination where style is not only discovered, but proudly celebrated.

See more style and fashion from global and local brands with #AyalaMallsStyleOrigin visit their page www.facebook.com/TriNoma.AyalaMalls or follow the conversation at their twitter ID @trinomatweets or se the pictures at instagram @ilovetrinoma.

It seems that this Mom got plenty of things to know and remember for my boys. And since surfing is one cool thing to do, especially when you live near the beach, I think my kids will definitely get into this sports or much more of their summer getaways. Since summer is on its peak already one brand, Reef, in which I attended rolls out their newest fashion collection introducing “Swellular Technology” in their Rover Collection. The collection shows their head-to-toe outfits which shows Reef's Just Passing Through mentality. It is a style that are relaxed yet cool, a laidback summers and great waves. It happens at the Bay side of SM MOA.
Reef highlights their footwear Swellular Technology which is made up of three distinct layers. The first part is a super-soft, contoured Swellular foam deck for comfort, followed by a medium-density Swellular midsole for support and finally, Reef's signature Swellular high-density rubber outsole. According to Carlo Dionisio of Reef Philippines, "The Outsole is an example of Reef's commiment to form and function, with tread patterns that mimic lines of ocean waves and ultimate comfort, support, traction, and versatility."
Aside from the fashion show presented during the event, Reef debuts a documentary film about surfing lifestyle here in the Philippines. The documentary is entitled Surf7107 and it is produced by Reef which shows and tells how surfing started in La Union. The positive impact of surfing in a small town where one of the country's first surf schools was opened becomes evident. The community thrives as it grows into a tourist destination with surfing as the key attraction. It shows how job opportunities for surfing instructors as schools open, not to mention the related business generated from these activities.
A bit of history about how Reef started. Reef was formed in the early 80's by Argentinian brothers Fernando and Santi Aguerre. Combing their strong entrepreneurial spirit with their passion for surfing, the brothers built Reef as the top sandal brand in La Jolla, California. Their innovative sandal design, the Striped Smoothy, known for its bold stripes and comfortable foot bed, has become a classic and continues to be a top seller. Reef's official Birthday which is recognized as "Saint Reef" day is Monday Novermber 26th, 1984.

Today, Reef is a worldwide name in surfing that has grown beyond sandals. Reef has become an authentic surf brand offering men, women's and kid's innovative footwear and apparel.
Reef products can be found at the following establishments:

G-Force Trinoma,
G-Force SM Cebu
G-Force Ayala Cebu
G-Force Bonifacio High Street
G-Force Centrio Cagayan De Oro
G-Force Greenfields Sta. Rosa
G-Force Harbor Point Subic
G-Force Mall of Asia
G-Force Shangri-La
G-Force North Point Bacolod
G-Force Mactan Pueblo Verde
G-Force Abreeza Davao
G-Force Mega Mall
G-Force Marquee Mall Pampanga
G-Force Newport

REEF
Surfing Brand
Website : www.reef.com
Facebook : www.facebook.com/reef
                 www.facebook.com/ReefPhils
Twitter : @reef84
             @reef_ph
Instagram : @reef_usa

Style Origin is an annual Ayala Malls lifestyle project to keep the shoppers updated on the latest fashion trends and styles. They launched Style Origin in Greenbelt in May and from there, it is currently making its way through 12 premier Ayala Malls destinations.

The country’s leading lifestyle and shopping destination re-energizes the local fashion scene, as Ayala Malls presents Style Origin, a lifestyle series that will cultivate each shopper’s eye for style.

Ayala Malls, in partnership with Philippine STAR and Starworld, and in collaboration with the country’s top lifestyle magazines MEGA, Meg and Chalk, empower men and women with inspiring trends in clothing and cosmetics. With landmark trunk shows especially compiled by the country’s leading style authorities, Regina Belmonte of Philippine Star, Peewee Isidro and Rainier Dagala of MEGA Magazine, Bianca Gonzalez and Patrick Galang of Meg Magazine, and Kate Paras and Elaine Carag of Chalk Magazine, Style Origin opens up a remarkable setting where timeless, impeccable style is bound to be experienced.
Regular male patrons of Ayala Malls, on the other hand, will be treated to a display of designer wear at the Mensweek fashion shows, with sharp and sleek menswear staples imagined by global Filipino tastemakers that are bound to make their wardrobe every bit dapper. Assembled by its impressive roster of renowned Filipino designers, Gian Romano, Ivar Aseron, M Baretto, Joey Samson, Don Sevilla, Renan Pacson, Rhett Eala, Jerome Lorico, Jeff Rogador, Anthony Ramirez, Avel Bacudio, Bang Pineda, Chris Diaz, Dennis Lustico, Herbert Custodio, Jaggy Glarino, James Reyes, Jeffery Rogador, Jerome Ang, Joel Escober, Johann Manas, Nixon Marquez, Noel Crisostomo, Norman Noriega, Proudrace, Regine Dulay, Roland Alzate, Sassa Jimenez, Tonichi Nocom, Ulysses King, Willar Matteo, Y. Quisimbing and Ziggy Savella staging their own specialized shows and exhibitions, this momentous fashion spectacle aims to delve in the origins of style, by focusing on details, handiwork, and lush materials that add that definitive dose of glamour to everyday dressing and grooming.

Following its successful launch at Greenbelt last May 22, Ayala Malls’ Style Origin unfurls the most enchanting runway for the lifestyle destination’s legendary list of international brands and local design stalwarts in twelve premier Ayala Malls. The campaign makes its way to TriNoma on June 21-22 with the Mensweek Fashion Show happening on the first night and the High Street Fashion Shows the day after.

The latest trends from established and up and coming Filipino designers will be at the forefront of the Mensweek Fashion Show on June 21, 6pm, with Ariel Lozada at the directing helm. Robby Carmona directs the High Street Fashion Shows with celebrated personalities from the Quezon City community on June 22, featuring global brands at 4pm and homegrown labels at 6pm.

With Ayala Malls’ Style Origin 2014 opening its doors to the world’s finest fashion selections, the country’s most celebrated tastemakers, and the fashion industry’s foremost names and voices, Ayala Malls becomes the destination where style is best discovered.

According to Trinoma General Manager Mark Sablan, "We want to make Style Origin an integral part of the Ayala Malls experience. This opens our shoppers’ eyes to the vision, the artistry and the latest in top fashion design from global Filipino designers. It’s both art appreciation and awareness that these fashionable pieces are within reach, right in TriNoma". 

Continue the style conversations online by tagging @trinomatweets on Twitter and @ilovetrinoma on Instagram with the hashtag #StyleOrigin. For inquiries, please call the TriNoma Concierge Hotline at 901-3000 or visit www.facebook.com/TriNoma.AyalaMalls.

What Moms always need is a pair of denim wear that is comfortable and yet sexy, especially for the ogling eye of our better half.  Sexy and trendy anyway that's what it is all about as Wrangler Philippines showcased this year's Wrangler Sun Chaser Spring/Sumer collection.  This leading brand in denim wear made a very well fashion show themed as summer beach with their Wrangler Sun Chaser Event which was held in SM Mall of Asia Main Atrium.  They showcased Wrangler’s Denim Spa, Denim Sculpt and Keep Cool Collection and was hosted by model/style blogger Nicole Andersson.