Under Armour is excited to announce the grand launch of the SlipSpeed™ Mega, a revolutionary new sneaker that redefines versatility and performance. Designed for the modern athlete and trendsetter alike, the SlipSpeed™ Mega adapts to every moment of your day with its innovative dual-mode functionality.

The Ultimate in Flexibility: Slip Mode and Speed Mode

The SlipSpeed™ Mega introduces two distinct modes: Slip Mode and Speed Mode, offering unparalleled adaptability for any activity. Slip Mode, activated when the heel is down, is perfect for more relaxed moments, from café meetups to long-haul flights. Speed Mode, engaged when the heel is up, is designed for those high-energy, no-chill activities like gym sessions and dance events.

Engineered for Comfort and Performance

The SlipSpeed™ Mega is packed with cutting-edge technology to ensure maximum comfort and performance. The ultra-cushioned FLOW technology provides a weightless feel, while the FRESH breathable upper keeps your feet cool and comfortable. The BOA Fit System offers a personalized, locked-in fit with a 12-point lockdown system, and the Iso-Chill padded interior ensures a cool-to-the-touch experience. Plus, the SlipSpeed™ Mega is machine washable, making it easy to keep them fresh and clean.

A Campaign That Moves With You: #FlexAsYouGo

The launch of the SlipSpeed™ Mega is accompanied by the 'Flex As You Go' campaign, highlighting the shoe’s ability to seamlessly transition between different modes and activities. Whether you're chilling or on the move, the SlipSpeed™ Mega is designed to keep up with your dynamic lifestyle.

Under Armour makes you better. Visit Under Armour brand houses at SM MOA, SM North Edsa, SM Megamall, SM Southmall, SM Baguio, SM Cebu, and at all Sports Central stores nationwide and at www.sportscentral.ph. Follow Under Armour Philippines on Instagram at @underarmourph.

#UnderArmourPH #ProtectThisHouse #FlexAsYouGo #SlipSpeedMega

In today’s fast-paced world where Filipinos need to stay ready for whatever that may come their way, it is essential to have a smartphone that can help them win their battles.

The OPPO A3, OPPO’s latest A Series device that boasts durability and reliability, fits this billing for being a device that empowers Filipinos, rain or shine.

Designed to weather life’s wettest mishaps, the OPPO A3 lives up to OPPO’s #OPPOLangSakalam reputation with its ability to take unexpected splashes to accidental spills in stride and power you through the day.

Get things done despite the unpredictable weather

If your job requires constant travel in the busy streets, there is an unavoidable risk of getting wet in case of a heavy downpour. In moments like these, your phone is also in danger of being damaged but with OPPO A3 and its Splash Touch technology, you can still make an urgent call or send that important message even with your OPPO A3’s screen getting damped from unexpected rains because its screen will work perfectly fine with precision.

Be at ease from potential water damage

For Filipinos who work in restaurants or for those who made it a habit to watch their favorite TV series while cleaning the dishes or washing clothes, the OPPO A3 is their ideal companion.

This smartphone will ease your worries in case it gets drenched in water, softdrinks, hot coffee or soup with its Multiple Liquid Resistance. All you need to do is quickly rinse your OPPO A3 with water and you’ll be able to pick up right where you left off without any worries of your phone malfunctioning.

Be brave in your indoor and outdoor battles

Leave it to OPPO A3 to provide you with peace of mind with its durability and reliability. The OPPO A3 comes in multiple variants and colorways, giving users free reign on their choice of capacity and design.

●The OPPO A3 6GB RAM and 128GB ROM variant is priced at Php 8,999, available in Starry Purple and Starry Black

●The OPPO A3 8GB ROM and 128GB RAM is priced at PHP 9,999 while the OPPOA3 8GB ROM and 256GB RAM is priced at PHP 11,999, available in Starlight White and Sparkle Black.

OPPO A Series’ newest smartphone can be purchased in all OPPO stores nationwide and online via OPPO’s e-commerce platforms on Shopee, Lazada, and TikTok Shop.

You can get either of the higher OPPO A3 variants via Home Credit for as low as PHP 509 per month for up to 18 months installment payment.

For more information on the OPPO A3, visit OPPO’s official website at www.oppo.com/ph/ or OPPO Philippines’ official Facebook page.

L-R: Johnkarl Manimbo – APC Sustainability Specialist, Japhet Bulingit - Corporate Sustainability Associate (BEST), Jonalyn Peñas - Business Development Officer (BEST), Andrea Villaroman - Head of QC CCESD, Ernie Carlos – APC Chief Sustainability Officer, Engr. Ceidge Razon - Corporate Sustainability Manager (BEST), Claire Vinarao - Chief, Adaptation Division (CCESD), Maribel Marquez - Acting Chief, Resource Efficiency Section (CCESD) and Kirstoff Buyoc – APC Sustainability Executive.

Ajinomoto Philippines Corporation (APC), together with Basic Environmental Systems and Technologies (BEST) and the Quezon City Climate Change and Environmental Sustainability Department (QC CCESD), is proud to celebrate the six-month progress of the SariCycle® Program. This groundbreaking initiative has garnered over 600 active participants and has successfully collected more than 4,000 kilograms of single-use plastics (SUPs) since its launch in January 2024.

SariCycle® is a joint effort in the field of waste management and sustainability. The program was established to mitigate the increasing problem of plastic waste, focusing on collecting and recycling single-use plastic in smaller communities. This began in selected locations within Quezon City where there are large numbers of sari-sari stores. The participants, known as "SariCyclers," are incentivized with special product bundles from Ajinomoto Philippines. They are also given Environmental Points (EPs) that can be used as cash at participating vendors.

Among the participants are key members of Quezon City’s livelihood programs, including beneficiaries of the “Tindahan ni Mayor Joy” initiative and persons with disabilities (PWD) beneficiaries. The collective effort of these SariCyclers has resulted in significant strides in promoting environmental responsibility and awareness.

During the six-month evaluation meeting held at the QC CCESD office, representatives from APC, BEST, and QC CCESD, headed by Ms. Andrea Villaroman, were all in attendance to share and update the program’s current achievements and the challenges ahead. APC’s Chief Sustainability Officer, Ernie Carlos, shared how grateful APC is to the community for their unwavering support and emphasized the importance of the collaboration between the public and private sectors.

“The SariCycle® Program is testament to the positive and impactful effects we can achieve for the good of our environment when we all work towards a more sustainable future. Indeed, we take inspiration from the communities in Quezon City and our partners at BEST, when it comes to being stewards of the environment,” Carlos said.

To acknowledge the company’s role in this environmental effort, Ajinomoto Philippines was honored at BEST’s 25th Anniversary celebration on September 16, 2024, at Crowne Plaza Manila. BEST, a key player in solid waste management in the Philippines, shared how proud they are to have worked with APC, and its dedication to environmental sustainability and awarded the company a plaque of appreciation for its active role in the SariCycle® Program. APC’s Sustainability Executive, Kirstoff Buyoc, accepted the award for Ajinomoto Philippines. He also served as co-presenter for the recognition given to the top-performing SariCyclers during the event.

Also in attendance at the anniversary celebration were key leaders in the Circular Economy movement, including Senator Cynthia Villar, the principal author of the Extended Producers Responsibility (EPR) Law. This event highlighted the importance of the collaboration of the public and private sectors in winning sustainability initiatives and making things happen for the sake of the environment.

Ajinomoto Philippines remains committed to promoting responsible consumption and environmental stewardship through its ongoing initiatives. APC will continue to lead their projects with a positive outlook, looking forward to expanding the SariCycle® Program. To work closely with their partners to build a more sustainable future for all, true to their commitment in advocating the “Eat Well, Live Well” lifestyle.

DITO Telecommunity is back to bring smiles at this year’s MassKara Festival, one of the Philippines’ most anticipated cultural events. Now celebrating its Sapphire Anniversary in its 45th year, this month-long grand celebration of Bacolod’s rich culture and joyful spirit has earned the city the nickname “City of Smiles.” Known for its Carnival-esque street parades, featuring performers in colorful, ornamented masks and tribal wear, the festival is a vibrant reminder of Bacolod’s inauguration as a city.

Dedicated to connecting Filipinos and promoting local talent and festivities, DITO ensures to create meaningful connections in communities and strengthen Filipino culture through its advanced technology. In collaboration with the City Government of Bacolod, this year’s MassKara Festival is set to be even more thrilling with DITO’s vibrant lineup of activities.

The celebration kicked off with the MassKara Festival Grand Countdown Salubong last October 11, 2024. Get ready for the next few days as DITO brings special awards and cash prizes for various events. First, the Coronation Night for Miss Bacolod MassKara 2024 will take place on October 19, showcasing the city’s finest in beauty and talent. The Miss DITO Telecommunity 2024 special award will be given to the candidate who embodies confidence and passion for community-building. The TODO Na DITO sa MassKara ElekTROIKA Divas is a celebration of women in music, along with the TODO Na DITO sa MassKara Electric Float Parade on October 26. Bacolod’s Best Float of 2024 will be awarded to the parade’s most stunning display. This year's festival will wrap up with the exciting TODO Na DITO MassKara Street Dance & Arena Competition on October 27. The Unity Dance Segment will feature talented groups that will dance to the "TODO NA DITO" tune highlighting their creativity and the community's vibrant energy

"At DITO, we believe our role as a telecommunications company goes beyond connectivity. We are here to empower communities, celebrate local heritage, and showcase Filipino talent. The MassKara Festival is the perfect platform to showcase Bacolod’s spirit, and we are thrilled to be part of this celebration of culture and creativity,” said Evelyn Jimenez, DITO Chief Revenue Officer for Consumer Business.

Experience the Excitement of DITO Days at MassKara 2024

DITO is set to bring a spectacular three-day celebration packed with excitement and entertainment at the DITO Corporate Block on Lacson Tourism Strip from October 25 to 27, 2024.

Explore the vibrant and interactive DITO Experiential Hub featuring fun-filled and immersive activities, along with a cozy café for everyone to relax. Attendees can take home freebies with the purchase of DITO products, such as the Sim Starter and Level-Up mobile prepaid packs and FLEXPlan postpaid plans. They can also experience a home upgrade with the DITO Home 5G Postpaid WiFi, DITO Home 5G Prepaid WiFi, DITO Home Prepaid Starter Kit, and the newly launched DITO Home WOWFi, the world's first 5G RedCap technology for home use. With its affordable and accessible internet, this Home WiFi will truly make visitors say “WOW!”.

Bacolodnons can also look forward to the TODO Na DITO Contests on all DITO Days, where talented individuals will compete in the TODO Kantahan, TODO Sayawan, and TODO Gaming events. End each night with unforgettable memories as DITO brings the TODO Na DITO MassKara Concert. Enjoy amazing performances from popular artists, including Cup of Joe, known for their hit song “Tingin” on October 25, the dynamic P-pop group ALAMAT who sang “Maharani,” and the talented Hev Abi, popular for his song “Walang Alam,” both performing on October 26, along with other fantastic DJs and local artists, making it a celebration full of great music and energy.

As Bacolod gears up for the MassKara Festival, DITO is ready to power the city’s most awaited moments, keeping everyone connected as they celebrate the vibrancy and resilience of the Filipino spirit. For more details about DITO Telecommunity, check out @DITOphofficial on Facebook, Instagram, and TikTok or visit https://dito.ph/.

As the Philippines continues to embrace the digital shopping revolution, e-commerce giant Shopee is leading the way for brands to expand their reach and achieve sustained growth. Supported by Shopee Mall’s innovative platform features, Shopee ensures a seamless shopping experience that strengthens brand connections and fosters customer loyalty.

Celebrating Shopee Mall’s Growth and Expansion

At its inaugural Shopee Brands Summit, the e-commerce platform announced the growth in orders on Shopee Mall, its premium retail space reserved for brand owners and authorized distributors, by more than 20% compared to the past year Shopee Mall offers a dedicated platform where online shoppers can discover authentic, high-quality brand products, easily identified through a distinct label on the shop’s profile page and product listings.

Since its launch in 2017, Shopee Mall has expanded its roster of brands to include popular favorites like L’Oreal, PUMA, Nintendo, and Italian make-up brand KIKO Milano. By working with brands to offer users exciting product launches and exclusive deals over the upcoming 10.10 Brands Festival, Shopee Mall is poised to continue being the go-to brand e-tailer for Filipino shoppers.

Building Trust and Driving Brand Growth

With millions of users visiting the platform and carting out daily, Vincent Lee, Head of Shopee Philippines, emphasized Shopee Mall’s role in opening up a wealth of opportunities for brand growth and sustained success in the digital era.

“Shopee Mall aims to help brands to build lasting relationships with our users by providing a dynamic and trusted platform where both can thrive. We believe in empowering brands to elevate their presence and deliver exceptional shopping experiences,” Lee said.

Recognizing that trust forms the core of strong brand and buyer relationships, Shopee has made strides in enhancing its customer journey, adapting to the evolving needs of Filipinos, and strengthening trust in online purchases. For instance, product authenticity is the most important attribute in an online mall for 77% of upper to middle income Shopee users in the Philippines. Reaffirming its dedication to authenticity, Shopee requires brands under Shopee Mall to undergo rigorous verification and tripled its money-back guarantee to ensure every product sold is 100% authentic.

Furthermore, Shopee Mall has an extended return and refund window to 15 days – double the platform's initial 7-day return and refund period – to provide buyers added reassurance that their purchase will be satisfactory. With a revamped Shopee Mall interface to improve product and brand discoverability, along with the app’s signature seamless and secure checkout experience, Shopee’s enhancements enable brands to broaden and deepen their connections with buyers.

Bringing The Best Brands Closer to Filipino Shoppers

Shopee's commitment to delivering an enjoyable shopping experience has attracted a diverse user base and proven to be a strategic platform for brands to expand their reach and drive sales. Successful partnerships with PUMA and Nintendo demonstrate how Shopee's innovative features and robust support have enabled these brands to thrive in the competitive e-commerce landscape.

Upon partnering with Shopee, sports apparel brand PUMA has significantly increased their brand visibility and broadened their customer reach, enabling them to strategically position themselves alongside other competitors in the market. Shopee Live has proven to be an indispensable tool for the brand in engaging sports enthusiasts, driving exponential sales growth for PUMA during each livestream.

“The key difference for us is the exceptional support from the Shopee team,” remarked Javier Sabarre, Assistant Manager for E-Commerce Marketplace at PUMA. “And we anticipate sustained growth over the coming years through our continued partnership.” Sabarre highlighted that Shopee's operational support has strengthened their customer-centric strategy, as demonstrated by the remarkable fourfold growth in their business since entering the e-commerce sector in 2022.

Gaming giant Nintendo opened its Philippines Official Store on Shopee in November 2023, and continues to see rapid growth as one of the platform’s top gaming brands. Their presence on Shopee Mall, and use of the platform’s engagement features and promotion tools, drove excitement among the brand’s fans, especially when coupled with attractive brand offers. Nintendo also actively leveraged Shopee Live and Shopee Video to deepen their relationships with the local gaming community and capture new audiences.

Building a Thriving Community at Shopee

Innovative features like Shopee Video and Shopee Live are transforming how brands build relationships with their buyers. These tools allow sellers to showcase their products through engaging video content and real-time interactive shopping experiences, allowing shoppers to get a better look at product conditions and specifications to drive buyer confidence.

“Shopee strives to create an environment where users can shop with confidence and ease,” remarked Lee. “With our extensive selection of well-loved brands and innovative features, Shopee Mall has become a thriving hub where brands can unlock growth potential while ensuring secure, convenient, and enjoyable online shopping experiences for all our users.”

Catch exclusive deals from brands like HP, GOMO, and many more at Shopee's 10.10 Brands Festival from September 30 to October 10!

 

What started as a simple SMS money transfer has exploded into the financial super app that Filipinos can’t live without! For 20 years, GCash has been rolling out feature after feature, making life easier, faster, and more inclusive for everyone.

From sending money in seconds to paying bills, shopping, and even investing, GCash has completely transformed how we handle money. And guess what? These 20 game-changing features are just a taste of what GCash has to offer! There’s a whole world of services in the app waiting to be explored. Ready to dive into some of the crowd favorites? Let’s begin! 

1.SMS Money Transfer
This is where it all began! Picture this: it's 2004, flip phones are the hottest gadgets, and texting is the way to stay connected. Then GCash swoops in and changes the game, letting people send and receive money with a simple SMS/text! GCash made moving money as easy as texting a friend, opening the door to financial freedom for millions. Who knew sending cash could be as easy as sending "LOL"?

2.Buy Load
By 2012, smartphones were everywhere, and GCash was right there, keeping up with the times. Enter Buy Load. Now you can reload your prepaid credits anytime, anywhere, straight from your phone! No more rushing to the sari-sari store for load. Today, more than prepaid load, you can also top up mobile data, promos, and other prepaid services like Cignal TV, Konsulta MD, and more. Life just got a whole lot more convenient! 

3.Pay Bills
Long lines at payment centers? Not here! In 2012, GCash’s Pay Bills feature turned your phone into a personal cashier, letting you pay for everything from electric bills to tuition without leaving home. Missed deadlines? Never again! Just a few taps, and you’re all set. With over 1,900+ billers all in the app to date, how is that for leveling up your money game?

4.Scan-to-Pay QR
Remember when cashless payments felt like something out of the future? GCash brought it to life in 2017 with Scan-to-Pay QR, the first of its kind in the Philippines. It made its debut when Globe Telecom's President and CEO, Ernest Cu, used it for the first-ever payment at Mini Stop (now Uncle John’s). No more scrambling for change, just scan, pay, and go. GCash was at the forefront of the cashless revolution, making shopping faster, easier, and way more fun.

5.eKYC (Electronic Know-Your-Customer)
Remember when verifying your identity (KYC) meant standing in line at a store? Well, not anymore! Launched in 2018, GCash’s eKYC feature made getting verified quick, safe, and fully digital. What once required a face-to-face meeting with your ID is now as easy as opening the GCash app, scanning your ID, snapping a selfie, and hitting submit. GCash handles the rest, and boom! You’re verified in no time!

6.GCredit
By 2018, GCash wasn’t just about sending money anymore, it was about borrowing it, too! With GCredit, in partnership with CIMB, you could get instant cash when you needed it, with no bank hoops to jump through. Whether it was for an emergency or to pay bills, GCredit had your back!

7.GScore
Also, in 2018, GCash launched GScore, and suddenly, your financial world was all about leveling up! The higher your GScore, the more perks you could unlock in your GCash app, like access to more lending products. It’s like your personal power up in the GCash universe, opening doors for more financial freedom! Today, there are 5.4 million unique borrowers, with 1 in 3 borrowers being small business owners and 2 in 3 borrowers being women. 

8.GSave
In 2018, GSave made saving money a breeze. No paperwork, no bank lines, and with just a few taps, you were saving like a pro. Finally, everyday Filipinos had easy access to banking and financial security at their fingertips. Today, GSave has evolved into a savings marketplace where you can open accounts with BPI, Unobank, CIMB, and Maybank, all within the app. Oh, and did we mention? There are now 10.9 million registered GSave users earning up to 15% interest on savings!

9.GForest
What if you could help save the planet while using GCash? In 2019, GForest made that possible! Every transaction earned you points to plant virtual trees that were later turned into real ones. So far, GCash, through its credible local and international partners, has planted 2.8 million trees! With 17 million Green Heroes and 138,000 tonnes of carbon dioxide reduced, GCash is helping the planet while helping you manage your money.

10.GInsure
When the world turned upside down in 2020, GInsure was born to give users access to affordable health and life insurance. With just a few taps, getting insured wasn’t intimidating anymore. It was quick, easy, and right in your pocket. Today, GInsure is your one-stop shop for all insurance needs. From life and health to cars, travel, accidents, and even pets—yes, really, among others! And with premiums starting at just PHP 10 a month, it’s one of the most affordable options out there. With over 28.3 million GInsure policies sold and 7.8 million registered users, GCash is making protection accessible for all.

11.GLife
Since its launch in 2020, GLife has grown into more than a lifestyle mini-program, it is now a full-blown super app within GCash! What started with shopping and food delivery has expanded into a one-stop shop for everything from travel bookings and entertainment to essential services like bill payment, health, and even insurance. With GLife, you can access a world of services without leaving the GCash app. It’s bigger, better, and more convenient than ever!

12.GGives & GLoan
In 2021, GCash took borrowing to the next level with GGives and GLoan. Need that new gadget but don’t want to pay for it all at once? GGives lets you split your payments into easy installments, with select merchants even offering 0% interest! And if you need quick cash, GLoan has you covered with loans up to PHP 125,000. Just a few taps, and boom! Borrowing made simple, straight to your GCash ewallet! 

13.GInvest Funds
Ever wanted to invest in the world’s biggest companies but thought it was out of your reach? Not with GInvest! Launched in 2021, GInvest, now called GFunds, allows you to participate in the growth of both local and global companies for as low as PHP 50. Whether you’re eyeing top local corporations or global giants, GInvest makes it easy to start investing with just a few taps. Now anyone can build their investment portfolio without leaving the GCash app!

14.GJobs
What started as a simple job search feature in 2021 has evolved into a comprehensive platform connecting users with employment opportunities. Now, GJobs, powered by PasaJob, helps job seekers by searching for jobs within the GCash app, offering tailored job listings and resources that streamline the hiring process. Now you can even refer friends and family to jobs and earn a referral fee once successfully placed. This feature facilitates employment and supports the growing gig economy, helping Filipinos find work that fits their skills and lifestyle.

15.Global Pay
GCash did not stop at local payments. In 2022, Global Pay took things international! With GCash and Alipay+, cross-border payments became a breeze. Whether you’re shopping online or traveling abroad, GCash turned your phone into a global wallet, accepted worldwide! Keeping things easy no matter where you are.

16.Send Money Protect (Scam Insurance)
With digital threats on the rise, GCash teamed up with Chubb to launch Send Money Protect in 2023. This cyber insurance adds an extra layer of security to every GCash Express Send transfer of up to PHP 15,000 for 30 days, shielding you from scams like social engineering, account takeovers, or online shopping fraud. Now, you can send money with total peace of mind!

17.GStocks PH
Ever thought investing was too complicated? Not with GStocks PH, it isn’t! Launched in 2023 in partnership with AB Capital, GCash brought the stock market to your smartphone. Now, anyone can invest in Philippine stocks straight from the app, no brokers required.. With 692,000 users and a minimum investment as low as PHP 1,000, it’s investing, simplified, and accessible to all. 

18.GCrypto
Also, in 2023, GCash dove into the world of cryptocurrency. Buying, selling, and trading crypto became as easy as managing your e-wallet with GCrypto, in partnership with PDAX (Philippine Digital Asset Exchange). The world of digital currencies was now open to everyone, and GCash made it happen, all from your phone.

19.GCash Visa Card
GCash didn’t just stop at e-wallets. In 2023, the GCash Visa Card bridged the gap between digital payments and the real world. Whether shopping online or in physical stores, you can tap into your GCash balance wherever Visa is accepted. No hidden charges, the best forex rates, and accepted in over 200 countries and territories, this card has you covered wherever you go!

20.GCash Overseas
For Filipinos abroad, GCash Overseas was a total game-changer in 2023. Now, Overseas Filipino Workers (OFWs) and migrants can use GCash even with a non-Philippine SIM. From sending money to paying bills in real-time, GCash keeps you connected to your financial responsibilities back home. Want more control over your money? You can send funds to your family instantly, without service fees, or pay for bills in the Philippines, all from wherever you are in the world.

For 20 years, GCash has been pushing boundaries, but one thing has stayed the same: its mission is to make financial services accessible to every Filipino. From a humble SMS transfer service? to a super app that revolutionized money management, GCash has transformed the way we handle finances—and it’s only the beginning.

These 20 features are just the tip of the iceberg. GCash has even more to offer, with tons of tools and services making life easier every day. As we celebrate two decades with GCash, we can’t wait to see how it will continue shaping the future of finance for the next 20 years and beyond!

As moms, we only want the best for our kids, and that means going the extra mile to ensure they are cared for even when they're not at home. On school days, this means giving them a well-prepared baon that they can look forward to — be it cute bento-style lunches or fun snacks — even with limited time and a budget.

Every baon is a reflection of our love and effort to make sure our children enjoy their meal breaks and come back energized. We also know how important variety is in keeping our children excited about their meals, ensuring they won’t get bored of the same old choices. An assorted baon is also a great way to introduce them to new flavors and food.

That’s where Alaska Fruitti Yo! steps in. As the perfect addition to your child’s baon rotation, this new fruitti-yummy yoghurt-flavored milk drink makes snack time even more enjoyable and adds a burst of flavor that will keep your little one eager for their meal. Alaska Fruitti Yo! brings variety to your child’s baon with its fun fruit flavors — strawberry, green apple, and the new orange flavor — making each recess or lunch break a little more special.

With Alaska Fruitti Yo!, you can elevate your children’s baon with ease, knowing that you're adding something both refreshing and exciting to their packed lunches. Make the most out of this delicious snack time partner with these practical tips that will make your kids’ meal time a breakciting experience!

1. Mix and match

Try pairing Alaska Fruitti Yo! with different baon items like sandwiches, biscuits, or rice meals. With flavors like strawberry, green apple, and the new orange variant, you can mix and match to find your child’s favorite combo. Don’t be afraid to get creative with their meals!

2. Add an artistic touch

Elevate your kids’ school snack by adding cute, decorative touches. Use cookie cutters to shape fruits or sandwiches, or add a sprinkle of color with sliced vegetables. Even the lunchbox itself can become part of the fun — let your kids pick out their favorite designs for the containers and utensils to make their break time more enjoyable!

3. Prep ahead for busy mornings

To avoid the morning rush, do a bit of prep the night before. Slice fruits, pack veggies, and prep sandwiches ahead of time. Then, simply grab a chilled Alaska Fruitti Yo! in the morning, and you’re good to go! Not only does it save time, but it also ensures that your child’s baon is complete and ready for the day.

4. Involve your kids

Let your children be part of the decision-making process. Allow them to choose which fruits or snacks they want for the day, or even let them make their sandwiches. This gives kids a sense of ownership over their baon, making your little ones more excited to eat it.

5. Include a surprise treat

Who doesn’t love a little surprise? Sneak in a small treat like a fun-shaped fruit or some sweets to keep things interesting! Little surprises can make a big difference in how kids feel about their baon.

6. Variety is key

Rotate between Alaska Fruitti Yo!’s different flavors and other baon favorites throughout the week to keep snack time unpredictable. Switching things up not only prevents boredom, but also helps make snack prep less repetitive for moms. The baon breakthrough

For mommies who want to up their baon game and make school lunches more breakciting, Alaska Fruitti Yo! Yoghurt-Flavored Milk Drink is here to help. With flavors like the new orange variant, strawberry, and green apple, there’s an Alaska Fruitti Yo! for every child’s taste. And the best part? It’s not just delicious — it’s affordable too for Php9.00 SRP only, making it an ideal option for budget-conscious moms looking for a snack solution that won’t break the bank.

Aside from its fruity flavors, Alaska Fruitti Yo! is packed with essential vitamins like B1 and D3, making it both tasty and nutritious. It’s available in leading grocery stores and supermarkets nationwide, so it’s easier for moms to grab a few bottles and stock up for the week ahead.

Add Alaska Fruitti Yo! to your child’s baon rotation and see how much they look forward to their breakciting recess or lunch time. You’ll be surprised how much a little variety can make a big difference.

And don’t forget to join the Alaska Nanay Club to get more baon tips and connect with other moms. Let's make break time a fun and exciting experience for our kids!

Scholars smile with Generika Drugstore and Ayala Foundation, Inc. (AFI) officials during a virtual meet-and-greet before their semester started in August.

Aspiring pharmacist Micaella Abedejos from Davao City is pursuing her degree for a deeply personal reason: she wants to help her sick grandmother, who is taking several medications.

"Whenever I come home from school, my grandmother would ask me about her medications, and being able to explain it to her made me happy," 20-year-old Micaella shared.

Her knowledge from pharmacy school empowered her to explain to her grandmother the purpose of each medication, helping her manage her health and avoid potential errors. To Micaella, this is the important role pharmacists play in the community—to educate and empower the vulnerable sectors of our society.

“This inspired me to share my knowledge about her medications because I didn't want her taking them without knowing what they were for. I felt motivated to help and make a difference,” she added.

Micaella’s mother is a housewife, and her father works as an informal electronics repairman. Due to their irregular and limited income, it would have been challenging for them to support her college education, especially with three other siblings also in school.

But with her academic excellence and determination, Micaella was one of the chosen beneficiaries of the Enrollment to Employment Scholarship Program of Generika Drugstore, in partnership with Ayala Foundation Inc. (AFI).

This initiative responds to the demand for pharmacists, especially in rural areas, by making it possible for students to pursue their studies.

Atty. Yet Abarca, the President and CEO of Generika Drugstore, emphasized that the scholarship program is in fulfillment of its promise to provide ginhawa by giving Filipino communities access to quality affordable generic medicines. She noted that pharmacists often serve as the primary point of contact for healthcare, especially in underserved areas where drugstores outnumber clinics and hospitals.

“This is really a milestone for us as we embark on this program with Ayala Foundation. Central to our promise of ginhawa is the pharmacist. We take pride in our network of friendly and knowledgeable pharmacists who are at the core of delivering our ginhawa promise to the communities that we serve,” Abarca said.

Generika Drugstore President and CEO Atty. Yet Abarca highlights the value of pharmacists in providing health care and information, especially in far flung communities in the country.

Inspiring stories from Generika scholars

Three other aspiring pharmacists shared their inspiring stories.

Elizabeth Montano of Bacoor, Cavite is another recipient of Generika and AFI’s scholarship program. Just like Micaella, a personal family experience sparked her passion to become a pharmacist.

She recalls buying the medications of her father when he suffered a stroke and being intrigued by the complex names of the drugs, "Sabi ko, ‘Ang hahaba naman ng mga pangalan’. Natutuwa po ako kasi natatandaan ko ‘yung mga gamot.”

Her curiosity led her to pursue pharmacy, a field she acknowledges is both challenging and rewarding, “Ang dami pong kailangan na skills. Hindi lang po sa memorization, sa pag-intindi rin po, at sa pakikipag-usap sa mga tao. Kasama po lahat ‘yun. Nag-aaral po ako nang mabuti, para as a future pharmacist, masisiguro po nating safe ang patients natin.”

Pharmacist scholar Elizabeth Montano proudly shows her signed scholarship agreement alongside program officers and HR personnel from Generika Drugstore.

Maureen Concon of Davao City, also comes from a family with limited means. Her father, a former seaman, had to stop working due to illness, leaving her family to rely on a small sari-sari store for income.

Before receiving the scholarship, some relatives supported her college education, but she wanted to find other ways to support herself and unburden her folks.

"Parang nabawasan ‘yung worries ko financially kasi I no longer have to ask my parents for an allowance. It also lessens the worries of my parents. Parang ‘Yes! May magsu-support sa pag-aaral ko. Wala na silang aalalahanin pa,” Maureen added.

Hannah Menor of General Trias, Cavite was overwhelmed with gratitude when she received the scholarship knowing it would greatly help her family.

“Sobrang natuwa po ako kasi po ginusto ko po talagang maka-help sa family namin regarding sa finances tapos nu’ng binalita ko po sa father ko, naiyak rin po sya. Kaya sobrang thankful lang po talaga ako kay Lord for this opportunity,” Hannah recalled.

Hannah stays motivated by remembering her reasons for pursuing pharmacy and the potential to help many people in the future.

"I'm very thankful for this scholarship opportunity. It's a big help para po sa family namin. And ako personally, as a pharmacy student, mas lalo po kong na-motivate na pagbutihin ‘yung pag-aaral ko. And nare-remind po ako na ‘wag pong bumitaw sa mga pangarap ko po," she added.

Hannah Menor shares her family struggles and personal triumphs as a student during a conversation with Generika Drugstore.

Employment to entrepreneurship

Antonio Lambino II, President of Ayala Foundation Inc., emphasized the exciting potential for these scholars to grow their careers, noting the possibility of entrepreneurship through Generika Drugstore’s network.

“Opening up slots for pharmacy scholars in key Generika Drugstore business locations makes a lot of sense, not just as a business solution but also as support for local community value,” Lambino said.

“The scholarship to employment track gives Generika Drugstore access to some of the brightest pharmacy students in the country while also contributing to the growth of human capital in the community surrounding these investments.”

The pharmacy students awarded with the scholarship have a wide range of promising career paths that they could venture on. Aside from traditional roles in community pharmacies, they can explore opportunities in hospital settings, pharmaceutical research, regulatory affairs, and even entrepreneurship through drugstore ownership.

(L-R) AFI Senior Director Joanna Duarte, AFI President Tony Lambino, Generika Drugstore President and CEO Atty. Yet Abarca, and Generika Drugstore Chief Transformation Officer and Strategic Support Services Head Ditas Santamaria hold the memorandum of agreement for the enrollment to employment program signed in April this year.

Generika Drugstore’s Enrollment to Employment Program ensures that scholars not only have the support to complete their studies but also access to meaningful careers within the Generika network, where they can directly help communities by providing affordable, quality healthcare.

A perfect example of this is Riza Asombrado, NCR Area Operations Manager of Generika Drugstore and a registered pharmacist. Starting her career as a pharmacist over 19 years ago, she steadily rose through the ranks. But more than the job title, it’s the ability to give back to the community that fueled her passion.

“I thought my role as a pharmacist was limited to reading prescriptions, dispensing medicines and managing inventory. However, joining Generika made me realize the broader impact that I could have in this profession,” Asombrado said.

“It was incredibly fulfilling to hear customers share how Generika has touched their lives,” she added.

Vision of uplifting communities

Gino Guinto, Chief Operations Officer of Generika Drugstore, emphasized that this program is a key component of Generika's broader vision to support and uplift communities through various social initiatives.

“Over the next two years, we’ll be embarking on this exciting journey together. We at Generika Drugstore are truly excited about this program—this is the very first scholarship initiative we’ve launched, and it’s something close to our hearts,” Guinto said.

EastWest, one of the country’s most consumer-focused and fastest growing universal banks, proudly introduced elite gymnast and two-time Olympic gold medalist Carlos Yulo as its newest brand ambassador during an exclusive launch event held in Makati. The event celebrated Carlos Yulo’s historic athletic achievements and his inspiring financial journey as an EastWest client, making him the perfect embodiment of the Bank’s mission of nurturing dreams by championing sensible financial management for over thirty years.

With his exceptional rise in the field, Yulo has made a significant mark on the global stage, representing the Philippines worldwide. His dedication to his art and commitment to excellence align perfectly with EastWest’s values of pushing boundaries and striving for greatness. Just as Carlos Yulo excels as a world-class athlete, EastWest offers world-class services, always going further to empower Filipinos with the financial tools and guidance they need to achieve their dreams.

Yulo shared, “Itong partnership really started before ko po nakuha ang gold medals ko sa Olympics. Talagang tinulungan ako ng EastWest from the start na maayos yung financial goals ko. Madami akong natutunan sa kanila, nag simula lang ako ng simpleng deposit ngayon meron na akong mga investments na nakatulong talaga sa plans ko. Pareho kami ng mindset ng EastWest, always pushing ourselves to improve. Kaya this partnership comes in so natural sa kin, pareho kaming may relentless drive na magtuloy tuloy hanggang makamit namin ang dreams namin.”

A Partnership Built on Shared Values

The event highlighted the distinct connection between Yulo and EastWest. From simply being a customer, he is now the face of the brand. His discipline, perseverance, and focus on the mastery of his craft, evidenced by his rigorous training, is mirrored by the Bank — persistently supporting clients’ financial journeys to ensure that they can confidently pursue their own goals.

EastWest SEVP and Head of Financial Markets and Wealth Management, Rafael S. Algarra Jr., expressed the significance of the partnership, stating, “Carlos Yulo represents the dedication and passion that EastWest stands for. His journey from having raw potential to being a world champion reflects the same path we aim to provide for our clients—guiding them toward financial success, whether through our Priority services, consumer loans, or investment management. We believe this partnership exemplifies our service commitment—always pushing further for our clients so they can achieve their goals.”

Carlos Yulo's Inspiring Financial Journey

Yulo’s partnership with the Bank also highlights his personal journey of financial growth and empowerment. He started with basic banking products to save and pay for expenses while training and competing. As his financial capacity grew, he relied on the help of a dedicated EastWest Priority Relationship Manager to give him financial advice. With guidance, Yulo transitioned into investments, ensuring that his earnings were wisely managed, while he focused on training. Yulo shared, “Si EastWest po talaga has been so helpful in my journey—not just as an athlete, but also in managing my finances. Tinulungan po nila ako maging smart sa financial decisions ko and magkaroon ng solid financial plan and dahil dito, naka focus ako sa training and competitions ko. Nung nagsimula akong kumita, hindi ko talaga alam kung paano i-manage ng maayos ang pera ko. 

 

I had deposit accounts and a credit card with EastWest. Pero na-realize ko na kailangan ko ng mas malalim na understanding para mapalago yung pinaghirapan ko. Buti na lang, EastWest Priority assigned me a relationship manager who really guided me. Siya ang nagturo sa akin about investments and how I can grow my savings para I’m financially prepared.”

EastWest: Celebrating 30 Years of Financial Excellence

As EastWest celebrates its 30th anniversary, their partnership with the Olympian marks another milestone. For three decades, EastWest has consistently provided its clients with personalized services that guide them through every stage of their financial journey, and clients like Yulo are proof of their commitment. While embracing innovation and adapting to the evolving needs of their clients, EastWest ensures that they never lose the human touch, balancing cutting-edge solutions with the warmth and care that have always defined their approach.

EastWest CEO Jerry Ngo shares, "Carlos Yulo embodies resilience, focus, and the pursuit of excellence—values EastWest has upheld for the last 30 years. As we continue to innovate and grow, we proudly welcome Carlos as a partner who not only stands for athletic success but also a commitment to smart financial growth. Together, we aim to inspire Filipinos to push their boundaries and achieve their financial dreams with EastWest by their side."