Hey there, fellow moms! Get ready to dress your little ones in style because HEYLADS, a popular kids’ clothing brand from China, has officially landed in the Philippines! With its first-ever stores opening at The Podium and SM Southmall last September 28, 2024, HEYLADS is here to make your children look their best without breaking the bank. Known for trendy, comfy, and affordable fashion for newborns to teens, HEYLADS has something special for every age.

 

HEYLADS, a leading children’s clothing brand from China, has officially opened its first stores in the Philippines at The Podium and SM Southmall on September 28, 2024. Known for its stylish, comfortable, and affordable kids’ wear, HEYLADS offers high-quality fashion for children from newborns to teenagers.

Founded in 2013 in Huzhou, China, HEYLADS draws on the industrial resources of Zhili, famously known as the “Children’s Wear Town of China,” to build a top-tier national brand. 

 

The HEYLADS product line includes a wide range of collections, from daily casual wear to special occasion outfits and sportswear, all designed with vibrant colors, playful patterns, and skin-safe, eco-friendly fabrics that prioritize comfort and health. With over a thousand stores across China and a growing international presence, HEYLADS has become a trusted choice for parents seeking quality and value. 

“We are excited to bring HEYLADS to the Philippines as it provides families with stylish, comfortable, and affordable clothing options for their children,” said Mr. Ke Wenhua, HEYLADS General Manager. “Our excited to bring HEYLADS to the Philippines as it provides families with stylish, comfortable, and affordable clothing options for their children.”

HEYLADS’ commitment to excellence extends across the entire production process chain, from fabric selection to garment manufacturing, ensuring high standards while keeping prices affordable. As a socially responsible company, HEYLADS actively participates in children’s education and environmental initiatives, integrating sustainable practices into its operations. Recognized as one of the “Top 10 Children’s Clothing Brands in China” for several years, HEYLADS continues to lead in innovation and quality for kids’ fashion. 

HEYLADS takes pride in using eco-friendly materials and designs that keep kids both stylish and comfortable. From everyday wear to special outfits, you’ll love the vibrant colors and playful patterns that will make your little ones shine. 

@mommysmaglife Heylads Philippines Grand Opening at SM Southmall Families can now enjoy stylish, comfortable and affordable clothing options for their children making everyday wear both fashionable and practical. Get ready to elevate your kids' wardrobe with Heylads, where quality meets affordability. More details soon via www.mommysmaglife.com #MommysMAGlife #HeyLadsPH #Heylads #HeyladsPhilippines ♬ So Much Happiness - Lux-Inspira

So, head over to HEYLADS at The Podium or SM Southmall and discover the perfect outfits for your kids, with more locations to follow soon.

Guitar Apparel continues to bring good fashion as they welcome the year with interesting celebrities to represent their brand's name. 60 years in the industry and still growing every year, giving a new take on the basics and having a reliable face to further their brand’s reach.



More can be expected from dance royalty, trending actress, and Asian Superstar Maja Salvador and Guitar Apparel continues to be brand's face this year.


“I’m so grateful! I’m super happy for the renewal dahil another year para mag grow kami together ng Guitar,” The Killer Bride actress said.

To mark the occasion, the brand organized the Guitar Apparel Fashion Show 2020 at Robinsons Place Manila’s Midtown Atrium. The show would look back at their past collections and display what their solid patrons can expect this new year.


Maja is very much excited to finally focus on collaborating with Guitar, especially since she can very much relate to the brand.





“Classic, parehong classic. Kahit ang tagal na pareho sa industriya nandyan pa rin patibay lang ng patibay. Parang hindi nawawala sa panlasa ng mga Pinoy,” Maja explained about what she and Guitar apparel have in common.







Guitar Underwear is known and labelled as a premium brand of underwear since its launch in the 60s. While the market is continuously evolving, the brand evolved as well, expanding its product line from basic underwear to innerwear and sleepwear, to socks, to polo shirts and then to jeans.

Last year, Maja joined the league of other accomplished and diverse artists representing Guitar Apparel namely Gloc 9, Carlos Agassi and Jake Cuenca, whose characters gave justice to the brand and has been part of its six decades of success in the Philippines.

Her launch also marked the birth of Guitar’s first ever denim series collection. As Guitar ventured into something new, the brand continued to reign in making the basics that the Filipinos have grown to love. The De Hilo, 800, 900, Underwear, Polo Shirt, Socks and the Uniform series that have been one of the most patronized innerwear and casual wear by Filipinos through the years. 

 
   
 

Who says Moms can’t get fashionista? Well, practically there are other Moms are more fashionista than the single ladies. The fashion style of moms are quite different but got an extra something about it. And for this Mom, fashion may be quite a different story but will tell the story of how Ayala Malls celebrated fashion with Trinoma’s Style Origin. A celebration that showcased trends and styles, a series of activities that introduces fashion innovations and inspiring designs from contemporary local designers and from different brands.


Since it was launched, Style Origin has trained the spotlight on select heritage fashion brands, globacl icons as well as emerging names in the industry. The main objective is to highlight the craftsmanship and passion of these designers that delighted fashion mavens and loyal shopping patrons year after year.


Supported by its partners; Tiger 22 media corporation and its exclusive radio station partners, Magic 89.9, Wave 89.1, Jam 88.3, 99.5 Play FM and 103.5 K-Lite; and Star World, Style Origin brought in the forefront the exciting fashion forecasts and retail lifestyle must-haves through this grand runway shows aimed to invigorate fashion senses.

Following its successful launch at Greenbelt last May 8, Ayala Malls’ Style Origin unfurled the most enchanting runway for the lifestyle destination’s legendary list of international brands and local deign stalwarts in ten premier Ayala Malls. The campaign set its show at the Trinoma Mall last June 6 and 7 with three fashion shows, all under the direction of Ariel Lozada.


This may not be for a mom like me but would definitely want to see my hubby try the fashion trend showcased at the Style Origin’s “Mensweek”. It shows collections specifically created for the male style savant’s unique tastes and needs. The fashion show is incorporated with sophisticated masculine touch from different designer such as Sassa Jimenez, Herbert Custodio, James Reyes, and M Baretto. Then the best part where I could see some of the newest trends in fashion the theme “High Street Fashion Show” that showcases global and local brands’ latest styles and collections. There were also special appearances from brand ambassadors and personalities like Kylie Padilla and Carl Guevarra for Skechers, Aicelle Santos, Louise Delos Reyes and Shawn Yao for Merrell, and Matt Evans for Guess.

With beautifully curated collections, inspiring runway shows, and a wider reach, Ayala Mall’s Style Origin becomes the destination where style is not only discovered, but proudly celebrated.

See more style and fashion from global and local brands with #AyalaMallsStyleOrigin visit their page www.facebook.com/TriNoma.AyalaMalls or follow the conversation at their twitter ID @trinomatweets or se the pictures at instagram @ilovetrinoma.

For a mom with a schooling kid going back to school is one of the dreaded days, not only for the kids but for the moms too.  Thankfully my kids aren't teens yet so I'll be a lot easier to convince them when going back to school but for those teens, well it shouldn't be a stressful tale or a sad story of summer’s ending. It doesn’t have to be boring either. Make going back to school an exciting one! Dress up and express yourself with BUM Univarsitee. BUM’s back-to-school campaign “BUM Univarsitee” encourages students and the young bloods to rise above the norm and express themselves with school-proper yet colorful and stylish fashion. School time doesn’t have to be dull and dreary so when it’s time to meet up with school friends, gear up by wearing items from the BUM Univarsitee collection.

The BUM Univarsitee collection takes inspiration from the concept of school chic fashion—a style influence that is preppy with a twist. It’s all about being school-compliant without alienating one’s individuality—a delectable combination of grunge, rebel chic, and punk. BUM incorporates the fashion trend it’s known for—color in a garment.

The campaign is about being comfortable in school, and even after-school, wearing what you like and being non-conformist in a surrounding that somehow encourages uniformity. “Sometimes being in school makes one reluctant to be themselves especially when they’re in a sea of students who look the same. BUM Univarsitee encourages students and the youth to be proud of who they are and to be non-conformist without breaking the rules. Fashion-wise, the youth can express themselves with whatever style they favor with BUM Univarsitee,” Rai Lacoste of BUM said.

BUM believes that everyone should love their own style and share it to the world especially this back-to-school time. The BUM Univarsitee collection is now available in all leading department stores nationwide. For more information about BUM Univarsitee, visit www.bumequipment.com.ph or follow us “@officialbumph” on Twitter, Instagram or Facebook.

Mom discovered new styles as BUM Unleashed their latest line of clothing and of course their newest brand ambassadors.  For moms who's also into simple fashion, BUM is just in time for the change of season, from cold to vibrant colors.  The mysterious dark aura isn't alone anymore as BUM make the big change which is lead by their newest set of brand ambassadors that embodies and reinforce BUM's street-cred.  These new lad and lass are Ella Cruz, Nash Aguas, Jane Oineza and Diego Loyzaga and still with Bea Binene.



For a mom who got two boys, knowing what's hip and what's hot is important.  I need to get into the groove with my kids.  I don't want them to be outdated so I got a chance to witnessed the big change in BUM as the fashion show in unleashed their newest brand campaign "Unleash Your Reali-TEE" which was held at Elements Centris, March 12, 2014.  BUM’s new campaign is a street-style-inspired collection that includes summer brights, galaxy prints, and the signature Goth-inspired pieces that matches with the brand ambassadors personality.

Seventeen-year-old Kapamilya actress Ella Cruz, whose launching pad was the fantasy series Aryana and comedy show Goin’ Bulilit, is a breath of fresh air for the brand. Ella has a bubbly personality and always wearing a smile as bright as the colors that she wears. “Alam ko kasi ang damit talaga ang BUM more on blacks dati. Kaya nong nagkaroon ng bright colors ang BUM, natuwa ako kasi ganon talaga ako manamit,” says Ella. “And I like the fact that the brand and I share the same qualities. I like being myself. I don’t pretend to be something I am not just to blend in or just so people would accept me.”



“This represents the new Ella, a fiercer Ella,” says the former child star, who is celebrating her 18th birthday in August. “Nakakatuwa pala to try something new,” she says. “Sometimes we are afraid to experiment or explore. What we don’t realize is that we are missing out on the chance to experience something wonderful because we are afraid of trying.



Fifteen-year-old Nash Aguas is also in that stage. Nash, who became a household name through Goin’ Bulilit, is also going through that transition, from being a child actor to a dashing, young man.

“After I did Goin’ Bulilit, I didn’t do any TV appearances and projects much. I went to the States. After three months, I got home. I wore braces. After a year, I started appearing in shows again.”

The former winner of ABS-CBN’s 2004 talent search Star Circle Quest, where he was proclaimed the Grand Kid Questor, says that a lot has changed since his Goin’ Bulilit days. His personal style in clothes, for one, has matured and has been influenced by his varied interests.


“My style depends on my current favorites,” says the 15-year-old actor. “May time na nahilig ako sa skateboard so gusto ko rin non ’yong skater-boy style. When I discovered the rock band My Chemical Romance naman, I wore black most of the time. Ang hindi mawawala sa aking wardrobe ay plain white T-shirt and jeans.”

Nash admits that he has a hard time mixing and matching colors. “Mahina ako sa color combination. Before, I would search in the internet for tips how guys mix and match colored pieces. I still didn’t get it. When I am not confident about my choices, I would just wear white T-shirt and jeans.”

Turns out, Nash’s preference for simplicity makes him a standout. The old-reliable white-shirt-and-jeans ensemble still is the most stylish getup for a man, especially for someone so young and promising like Nash. “I really wear BUM because its clothes really fit my style,” says Nash, who is also a talented guitarist. “Naging madali na to make my getup stylish kasi BUM has cool printed tops. I would just pair these with jeans and I’m good to go.”



Jane Oineza is a self-confessed “one of the boys.” While she doesn’t mind wearing dresses and girly outfits for her TV guestings and other showbiz stints, the 17-year-old Kapamilya actress admits that she’s more comfortable in jeans and shirts. “I’m the kind of girl who actually wears BUM kind of clothes,” she says. “I like being comfortable, but at the same time stylish and classy. People would tell me to wear flats and girly clothes. But me kasi I like wearing sneakers, comfy pants, and shirts.”

Jane Oineza, who has appeared in ABS-CBN primetime teleseryes Aryana, Juan Dela Cruz, and Muling Buksan ang Puso, describes herself as easygoing, fun, and laidback. In her spare time, she plays the guitar. To keep herself active, she likes slugging it out with the boys on the basketball court. When she has time to spare, Jane also swims and plays badminton. Jane may be a little quiet at times, but when the need arises, she isn’t afraid of speaking her mind.

“As much as I can, I try to live my life like an open book. Kung paano talaga ako, ganon ako makisama sa ibang tao. Walang pretensions, walang walls. That’s why I am really happy to be part of the BUM family. The clothes represent the real me,” she adds.