LG Electronics (LG) has just introduced in the Philippines the L Fino and the L60 smartphones, the latest additions to its budget-friendly mid-range L series mobile devices.

A compelling alternative to higher-priced smartphones, the L ‘Fino’, the Spanish word for ‘fine,’ is made more powerful and now boasts of a more premium look and feel that are sure to attract teenagers and first-time smartphone users.

According to Jay Won, vice president for LG Mobile Philippines, “L Fino represents LG’s commitment to strengthen its smartphones portfolio by focusing on creating a more premium user experience at the entry and mid-priced segments.”

The L Fino features the blazing fast 1.2GHz Quad-Core processor and a 4.5-inch display, while its 1,900mAh battery allows users to enjoy long-lasting multimedia from the device.

With its “Designed for Funtography” philosophy, the L Fino combines fun with smartphone photography as it gives users quality, blur-free images with premium features that can once be seen only in the high-tier LG G series. These include Touch & Shoot, the selfie Gesture Shot and a front camera light which allows users to take a clear snap of themselves even in the dark.

It is also the first L series model to sport LG’s trademark rear key button, as well as the brand’s signature Knock Code and adjustable Smart Keyboard, and an 8 MP camera and true IPS display.

Available in white and black, the L Fino allows buyers to choose between these two classic colors with LG’s signature sleek body.

Key Specifications of L Fino (SRP Php7,990)*

•             Display: 4.5-inch WVGA IPS (800 x 480 / 207ppi)

•             Memory: 1GB RAM / 4GB   eMMC ROM / MicroSD slot (up to 32 GB)

•             Camera: Rear 8MP / Front VGA

•             Battery: 1,900mAh

•             Operating System: Android 4.4.2 KitKat

•             Size: 127.5 x 67.9 x 11.9mm

•             Network: HSPA+ 21Mbps (3G)

•             Other: Knock Code™ / QuickCircle™ Case

Newest family member

Another addition to the mid-range L series is the L60 smartphone, a member of the well-loved L Series III family.

The LG L60 smartphone employs a modern “slimmed” design and has a woven back texture that gives users a comfortable grip while giving the handset a modern look.

Although with a sleek body, one can still enjoy a 4.3” display, while its 1,540mAh battery will allow you to maximize the phones’ functionalities and its 1.3GHz dual core CPU will ensure a heightened user experience.

It also has a dual SIM to provide utmost convenience to users. Set different ringtones, vibrations, or alert sounds for each SIM for further customization.

Key Specifications of L 60 (SRP Php5,990)*

•             Display: 4.3-inch WVGA (480X800)

•             Memory: 512 MB RAM / 4GB eMMC ROM / MicroSD slot (up to 32 GB)

•             Camera: Rear 5MP FF / Front VGA

•             Battery: 1,540 mAh Li-ion

•             Operating System: Android 4.4.2 KitKat

•             Size: 124.1 x 66.3 x 12.0mm

•             Network: HSPA+ 21Mbps (3G)

•             Other Features: Knock Code™ / Guest mode ™, Panorama shot

“With smartphone users becoming savvier, we believe that the L Fino and the L 60 models will enjoy a strong following among customers who are seeking performance and feature-rich smart phones at affordable prices,” Won said.

Extended promo

What’s more, LG is giving more Filipinos the chance to own the earlier released L Series III smartphones and other LG Mobile handsets with as much as Php5,000 off on their respective selling prices.

“We are giving our consumers an early merry surprise this ber-month with our extended early Christmas promo, where they can get their favorite LG smartphones at lower prices,” Won said.

Consumers can get the other L Series III models like LG L80 for only Php9,990; the LG L70 for Php7,490; and the LG L40 for P4,490 until October 31, 2014 only.

The early Christmas sale will also give customers Php5,000 off on the LG G Pro 2, now for Php27,990; the LG G2 for Php25,990 (32 GB) and Php21,990 (16GB); the LG G2 mini for Php12,490; and the LG G Pro for Php11,990.

For more information about the new L series models, visit www.lg.com/ph, www.lgblog.com.ph, or www.LGnewsroom.com; like LG Mobile’s official Facebook page “LG Mobile Philippines”; or follow @LGPhilippines on Twitter and Instagram.