Entering your 30s can feel like the start of a more intentional chapter. It is the stage when many women begin listening to their bodies with more care, choosing routines with more purpose, and looking for wellness habits that support how they want to feel each day.

That conversation was brought to life at My Brightest Chapter, the recent MyColla C launch event that gathered beauty, science, and lifestyle voices to help women better understand collagen, skin wellness, and the daily choices that support confidence from within.

Beauty, Science, and Collagen Conversations

At the heart of the launch was the talk segment, where guests heard expert insights on collagen, aging, and skin health in a way that felt practical, not intimidating.

The science-centered discussion featured Dr. Maika S. Slatensek, who helped explain what collagen does in the body, how collagen production changes over time, and why women may begin to pay closer attention to skin firmness, hydration, and radiance as they enter new life stages. “Collagen helps support the structure of the skin. As the body matures, natural collagen production changes. For many women, this can show through skin that feels less firm, looks dull, or needs more support than before,” said Dr. Slatensek. She framed collagen as part of a daily wellness rhythm, not a one-step answer.

Dr. Slatensek also discussed Marine Collagen, the main ingredient in MyColla C, as one of the sources women may encounter when exploring wellness supplements. “Marine Collagen is a familiar option in skin wellness because it is commonly used in products made for daily beauty support. It is sourced from fish and is often associated with Type I collagen, the type closely linked to skin’s structure. When hydrolyzed, it is broken down into smaller peptides, making it easier to include in a daily routine.” The doctor also stressed the importance of choosing an approach that fits one’s lifestyle as well as pairing it with the right nutrients and being consistent with long-term care.

Meanwhile, the role of Vitamin C was one of the key points in the discussion. It’s an important nutrient in conversations about skin structure and renewal as it is an integral part of the collagen-building process. Dr. Slatensek added: “Vitamin C is involved in collagen synthesis. That is why the conversation should go beyond collagen intake alone. We need to understand how nutrients work together in the body.”

The talk segment moved from science to real life with lifestyle content creators Jackie Go and Apple Mendoza, who shared insights on confidence, self-care, and stepping into new chapters with more ease. Go, a digital creator and lifestyle maven known for championing intentional living and motherhood, brought a grounded perspective on caring for oneself while moving through different roles. Mendoza, a host, real estate professional, and creative content creator who balances career, passion, and personal growth, added her own reflections on showing up with confidence through change. Their participation gave the discussion a personal lens, especially for women balancing work, family, wellness, and the desire to feel good in their own skin.

Inside My Brightest Chapter

Beyond the panel, the event was designed as a celebration of womanhood, confidence, wellness, and connection, giving guests a place to reflect, learn, and take part in moments that made the event feel personal and engaging.

The Campaign Video was also shown, which introduced the heart of the “My Brightest Chapter” narrative and helped frame brightness not as one fixed idea, but as something women can define for themselves through confidence, self-care, and the chapters they choose to step into. Guests also experienced My Brightest Pages, a journal-inspired wall where they wrote intentions and affirmations, and My Brightest Portraits, a professional portrait area that captured them in their brightest light. They also took part in the My Brightest Era Quiz, a personalized activity that helped guests discover their wellness and lifestyle “era” through quick questions on energy, daily habits, rest, aging, and self-care. Each result connected back to a state of brightness, from On-the-Go and Reset Mode to Steady State and Peak Mode.

The afternoon continued with My Colla Mix, a hands-on drink activity where guests created their own MyColla C blends using fresh ingredients and flavor pairings. Together, these touchpoints became a guided experience around beauty, wellness, and feeling supported from within.

MyColla C: Daily Support for Skin Rebuild and Collagen Renewal

The product conversation flowed naturally from the event’s core theme. Combined with proper diet and exercise, MyColla C offers 3000mg Premium Hydrolyzed Marine Collagen with Vitamin C, made for women who want to support skin rebuild and collagen renewal as part of their daily routine.

Together, they offer beauty support from within, especially for women who are beginning to notice early signs of aging and want to meet those changes with care, not fear.

MyColla C is available in drink format and in chewable tablets, giving women a more convenient option for busy days. It comes in Strawberry Milk Powder, Unflavored Powder, and Strawberry Milk Tablet, available at select drugstores including Watsons, Mercury Drug, Southstar Drug, Rose Pharmacy, and St. Joseph Drugstore

The Intellectual Property Office Philippines (IPO) Philippines recently granted three, exclusive patent approvals to Pascual Laboratories, Inc.’s (PascualLab) and its institutional co-patentees for novel compositions and formulations in nutraceuticals in a U.P. Manila ceremony celebrating the 10th Year Anniversary of its Technology Transfer and Business Development Office. The PascualLab Research & Development (Herbal) team headed by Reginald Philip Alto, and its institutional co-patentee were recently honored for exclusive patents for collaborative research on flora found in the Philippines, as well as methods of preparations studied and tested under the Department of Science and Technology (DOST) Tuklas-Lunas Program. According to the IPO (Republic Act No. 8923 or Intellectual Property Code), with these exclusive patents, the patentees, including PascualLab, have sole rights to the intellectual property for 20 years from the date of filing. 

The achievement strengthens PascualLab’s intellectual property as well as its entire brand portfolio, which includes trusted household names such as Poten-Cee vitamin C, Ascof Lagundi, C-Lium Fibre food supplement, and OraCare Mouthrinse.   

A year after its 50th anniversary celebration, Ascorbic Acid (Poten-Cee) continues to forge forward as its campaign #FiftyFortifiedandForging Forward scores a win at the Philippine IABC’s Quill Awards held last week at the historical Manila Hotel. This recent feat marks the brand’s second successive win at two major communications awards, following the PR Society of the Philippines’ Anvil’s Silver in January.

For effectively conveying its 50th anniversary via #FiftyFortifiedandForgingForward to targeted audiences through a variety of channels and vehicles and then scoring higher than 5.75 based on IABC’s Global Scale of Excellence, Poten-Cee Vitamin C scored an Excellence Award.

In 2024, Poten-Cee communicated its campaign initially to internal stakeholders, believing that employees are the best brand ambassadors and thereafter to external stakeholders that included customers as well as members of media who attested as customers themselves.

The campaign that was conceptualized late 2023 and that ran from January to December 2024, reached audiences through internal platforms and largely ATL, BTL and especially digital platforms. Despite challenges, Poten-Cee achieved remarkable sales, collective digital performances, PR, and stakeholder engagements (including CSR) that pushed its score further.

Notably, among 918 total entries, 163 won an Excellence Award (58 from the same category) where amongst these, Poten-Cee at 50 qualified to be part of the Professional Top 5 Awards. This means the campaign scored one of the highest on a scale of 1 to 7 with 7 being the highest.

According to IABC President Belle Tiongco, “Scoring a Professional Top Awards means you submitted a well-written entry, with clear strategy, creativity, and results accompanied with an impressive Work Plan, showing a sample of the campaign which allowed the evaluator to “experience” the output in a very effective manner. This is how you win the Quills! She adds: “Landing in the final five is a big feat in this very competitive category.”

The #FiftyFortifiedandForgingForward is PascualLab’s 2nd Quill, winning its first Excellence for its 75th anniversary campaign #PascualLove in 2021. This second award inspires the brand and the company to continue forging forward in delivering various Vitamin C needs across markets.

Poten-Cee’s current portfolio includes: Poten-Cee Sugar-coated, Sugar-free, Forte (1000 mg), and Chewable. It also offers more advanced immunity protection (against other variants) with Poten-Cee Zn and Zn Advance. It also offers variants that help boost collagen production and that improve skin and hair health: Poten-Cee + C (with Bovine and Marine). Poten-Cee also addresses the vitamin C needs of children with its Poten-Cee Plus, and its newest variant Poten-Cee Gummies variants. For more information, visit pascuallab.com and our official stores at Lazada, Shopee, and Tiktok.

As Pascual Laboratories, Inc.’s (PascualLab) flagship brand, Poten-Cee, celebrates over five (5) decades of serving the vitamin C needs of Filipinos, it continues to carve milestones in the health industry. At the 60th Anvil Awards at the Manila Hotel, PascualLab received a Silver Anvil from the prestigious PR Society of the Philippines (PRSP) for Poten-Cee's 50th-anniversary campaign, #FiftyFortifiedandForgingForward.

#FiftyFortifiedandForgingForward celebrates 50 years of Poten-Cee which began as pedia brand Infan-Cee. Originally launched to offer vitamin C supplementation, the brand has since evolved to meet the health requirements of various individuals and has adapted to the Filipinos' diverse health and lifestyle needs, including immunity support as brought to the fore by the recent pandemic. The campaign for internal and external audiences highlighted these innovations across various media platforms, including digital and Corporate Social Responsibility (CSR) initiatives.

For successfully capturing the milestones and meaningfully engaging stakeholders who helped shape Poten-Cee into the well-loved brand that it is today, the campaign met the award-giving body’s strict criteria.  It was then shortlisted among a record-breaking 586 entries, with only 122 or 20% making the cut, earning PascualLab its first Anvil.   

According to Mickey de Quiros, Anvil Committee Chairman: “While the volume of entries is impressive, we must remember that the Anvil Awards have always stood for one core principle—integrity. The true value of an Anvil lies not in the number of awards given, but in the quality of the work. So, as we honored winners, we are reminded that the recognition is a reflection of the impact they have on the communities and industries they serve. It is about creating meaningful change through well-crafted, thoughtful, and strategic campaigns.”   

This 2025 and forging forward, Poten-Cee affirms its commitment to Filipinos.    

Valerie Anne T. Sison, Group Product Head shared: “Quality and care are at the heart of PascualLab’s service. With Filipinos’ health needs front and center, Poten-Cee, will continue to move forward with health innovations tailor-fit for customers’ needs, offering benefits beyond immunity.  We always go forward, true to our 50th-anniversary mantra.”   

Poten-Cee is available in all leading drugstores and supermarkets nationwide and at PascualLab’s official Lazada, Shopee, and Tiktok stores.

https://www.lazada.com.ph/shop/pascuallab/?path=index.htm  

https://shopee.ph/buyer/login?next=https%3A%2F%2Fshopee.ph%2Fpascuallabstore

https://www.tiktok.com/@officialpascuallab

Alfa Gargle, the povidone-iodine brand of one of the leading pharmaceutical companies, Pascual Laboratories, Inc. (PascualLab), proudly announces its partnership with Smile Train Philippines, to support less fortunate children with cleft lips and palates.

As corporate social responsibility is a cornerstone of PascualLab's core values, the company remains committed to supporting underserved community members through various initiatives and in partnership with various organizations and institutions. PascualLab is proud to announce a collaborative effort with Smile Train Philippines, united by a shared belief: that the path to a happy and healthy life for every child begins with a smile. Through this partnership, more children with cleft will have the opportunity to tread this journey. As part of its commitment to enhancing oral health, PascualLab seeks to help in the post-operation care of these children through Alfa Gargle. For every purchase of Alfa Gargle, a portion of the sale goes to Smile Train Philippines.

Alfa Gargle, which contains 1% Povidone-Iodine and has been clinically proven to eradicate disease-causing bacteria, based on representative bacteria tested, provides an affordable option for the treatment of individuals with sore throat, tonsillitis, and mouth sores, to help them go on with their daily activities and remain productive.

Beyond consumers, the brand also reaches out to dentists who need post-op antiseptic solutions.

With Smile Train, Alfa Gargle hopes to assist less fortunate children with cleft lips and palates, help transform their lives, build their confidence, and give them more reasons to smile. For more information about Alfa Gargle and its partnership with Smile Train Philippines, you may visit www.facebook.com/AlfaGargle.

Alfa Gargle is available in all leading drugstores nationwide and PascualLab’s official online stores:

Lazada: https://www.lazada.com.ph/shop/pascuallab

Shopee: https://shopee.ph/pascuallabstore

TikTok Shop: https://www.tiktok.com/@officialpascuallab

IF SYMPTOMS PERSIST, CONSULT YOUR DOCTOR.

Pascual Consumer Healthcare Corp Division Head for Vitamins, Minerals and Supplements Valerie Anne Tan Sison awards Aristotle Castronuevo his year's supply of Glutaphos as a way of thanking the Nursing Board topnotcher for trusting Glutaphos in his academic journey. 

Pascual Laboratories, Inc. (PascualLab)’s brain vitamin brand Glutamic Acid + Dicalcium Phosphate + Thiamine Hydrochloride (Vit B1) + Cyanocobalamanin (Vit B12) (Glutaphos) recently gifted 2023 Nursing Board topnotcher Aristotle Castronuevo a year’s supply plus other PascualLab products, for his personal testimonial about the neurotonic.  Pascual Consumer Healthcare Corp Division Head for Vitamins, Minerals and Supplements Valerie Anne Tan Sison personally thanked the Bicol – Mindoro native who attributes his recent board success partly to Glutaphos which was introduced by friends who were also taking the exam back in 2023. “Sa tingin ko nakatulong po sa akin ang Glutaphos sa pag-achieve ng dreams ko na makapasa, kaya I want to spread the word -- nakatulong talaga siya for me and gusto kong makatulong sa iba,” Castronuevo muses.  Glutaphos has Glutamic Acid + Dicalcium Phosphate + Thiamine Hydrochloride (Vitamin B1) + Cyanocobalamin (Vit B12) that helps improve mental performance. ¹,²(with good study habits, proper diet and exercise). Glutaphos  is available in all leading drugstores and supermarkets nationwide and at PascualLab’s official Lazada and Shopee stores. #ParaSaBrainTibay #ProudlyPascualLove

To celebrate 50 years of supporting Filipinos’ varying Vitamin C needs and to thank its customers for their continued support, the top Vitamin C brand (adult, plain category) Ascorbic acid (Poten-Cee) Vitamin C,¹ launches its milestone campaign, Fifty, Fortified, and Forging Forward.   

Poten-Cee Is Fifty 

Poten-Cee, proudly from PascualLab, one of the top pharmaceutical companies in the Philippines,¹ traces its humble beginnings to the post-war era, supporting the Vitamin C needs of Filipinos. Today, it has evolved into one of the top Vitamin C brands offering variants that help fulfill different needs and that support different lifestyles. 

From Poten-Cee's early ventures to its latest products, the brand consistently showcases a commitment to innovation. Poten-Cee Sugar-Coated which was launched in 1974, was designed with a shell coating to mask the sour taste of Ascorbic acid. This coating with its candy-like taste and appearance, also made the tablet smoother and easier to swallow.   

Through the years, Poten-Cee has also formulated adult to pedia variants to suit Filipinos’ diverse needs and preferences: 

Ascorbic acid as Sodium Ascorbate (Poten-Cee NA)² and Poten-Cee Plus for adults and children who prefer a vitamin C in non-acidic format³  

Ascorbic acid (Poten-Cee Chewable), a convenient format for those who are always on the go 

Ascorbic acid (Poten-Cee Forte) 1000 mg with 8-hour time release for those who prefer a higher dose of Vitamin C  

Ascorbic acid (Poten-Cee Sugar-Free) for those watching their blood sugar.   

Poten-Cee's Beauty of Immunity 

In 2016, Poten-Cee introduced the tagline “The Beauty of Immunity.”  Aside from Vitamin C helping to fortify immunity which is vital to good health, it is also essential in collagen production to help support healthy skin.  Still in line with this message, PascualLab’s flagship brand launched Poten-Cee + C in 2022.  Poten-Cee + C is a food supplement which combines Vitamin C and Hydrolyzed Collagen.    

Poten-Cee Is Fortified  

Among Poten-Cee's newer variants are Poten-Cee + Zn (Ascorbic acid + Zinc) and   Poten-Cee + Zn Advance (Ascorbic acid + Zinc + Cholecalciferol) which were both launched in 2021. Poten-Cee + ZN combines Vitamin C that supports immunity and Zinc that helps protect cells from viral infections, among other benefits.  Meanwhile Poten-Cee Zn Advance combines active ingredients that play critical roles in immune function, inflammatory response, and collagen synthesis.4-9 

Poten-Cee Is Forging Forward 

This year, as part of the brand’s forging forward, Poten-Cee unveiled a new offering of Poten-Cee + C. Poten-Cee + C Marine Collagen has Sodium Ascorbate (Vitamin C in non-acidic format)³ and Hydrolyzed Marine Collagen sourced from fish. 10 With this introduction, Poten-Cee + C now has options that offer consumers type 1 collagen sourced from fish (marine collagen) and type 2 collagen, from bovine or animal sources (original variant). 

Poten-Cee is Paying Forward 

And to thank Filipino families for all the years of support, Poten-Cee is also paying it forward.  Through the years, Poten-Cee has been making sizeable donations to sectors in need including survivors of the recent Typhoon Carina.

As Poten-Cee celebrates 50 years of providing consumers with trusted Vitamin C products, it wishes to extend its deepest gratitude for the unwavering support given by Filipinos. This has been the cornerstone of its success, inspiring the brand to continually innovate and improve, more so in the years to come.   

Poten-Cee is available in all leading drugstores and supermarkets nationwide and at PascualLab’s official TikTok, Shopee, & Lazada stores. Follow us on PotenCee_PH, FB & IG.   

Poten-Cee, the top Vitamin C brand (plain adult category) in the country ¹that offers variants catering to most Filipinos’ health needs, launches its latest campaign and variant - Poten-Cee + Collagen this Women’s Month.

New Campaign: “There She Glows”

Now addressing the wellness needs of a more mature female market, Poten-Cee + Collagen unveils its new tagline, “There She Glows,” reinforcing the brand’s position as a daily companion for women. With the help of Poten-Cee + C, the brand hopes to support them as they face their everyday lives armed with health and confidence while sustaining that youthful glow.

Introducing Poten-Cee + C Marine Collagen

Following the introduction of Poten-Cee + C (Bovine) Collagen in 2019, the brand now launches its new variant, Poten-Cee + C Marine Collagen this March. It harnesses the combined benefits of Sodium Ascorbate (Vitamin C in non-acidic format) and Hydrolyzed Marine Collagen sourced from fish. Vitamin C helps boost the immune system2 and supports Collagen formation3, while Collagen helps keep the skin moisturized and helps improve its hydration & elasticity.4

There She Glows: Heart Evangelista

Recognizing the contributions of the modern Filipina to society, Poten-Cee + C also acknowledges the need for the women of today to stay healthy to keep them going and at the same time feel good,
glowing inside and out.

Multifaceted actress, artist, and fashion icon Heart Evangelista perfectly exemplifies the modern Filipina - pursuing her dreams and goals while embracing self-love along the way. This is why she has been chosen as the brand ambassador for Poten-Cee + C.

“These days I shuffle between Manila & Paris, and from fashion to business. This can take a toll on my skin and so I always remember to take care of it. Poten-Cee + C Marine Collagen is my must-have as I go through my life journey,” Heart enthuses.

The launch of Poten-Cee + C’s newest campaign and variant coincides with the Poten-Cee brand’s 50th-anniversary, further highlighting the brand’s commitment to help nurture the health of Filipinos of all ages and demographics.

Poten-Cee + C Marine Collagen is available in all leading drugstores and supermarkets nationwide, as well as at PascualLab’s official Shopee, Lazada, and TikTok stores!

Leonie Agri Corp. (LAC), a subsidiary of one of the top pharmaceutical companies in the Philippines PascualLab, takes a step into the international market via the Ecosystems Research and Development Bureau (ERDB) - Department of Environment and Natural Resources (DENR) 2023 ASEAN Conference on Medicinal Forest Trees tour held last September 7, 2023.    

Opening the Doors to an International Market 

LAC, the first and largest organic-certified farm and plant in the Philippines,¹ recently welcomed 80 delegates of the ERDB from Indonesia, Pakistan, India, Bangladesh, and Nepal, at its 42-hectare home in Nueva Ecija. As part of their three-day itinerary, the delegates from the business, academe, and public sector, were given the tour of the newly refurbished LAC.   

 

 

According to ERDB OIC-Assistant Director Forester (For) Conrado B. Marquez: “We have carefully chosen LAC as the ideal location for the conference tour. LAC is a renowned agriceutical company and the tour provided invaluable insights to every individual regarding the importance and utilization of medicinal plants, as well as the various forest tree species. This immersive experience further enhanced the understanding and appreciation of the potential benefits that these natural resources hold for society."   

Leonie Agri Corp. 

LAC recently renovated its farm and manufacturing plant, to further its parent company’s mission of providing quality health and wellness products and services, with highlight on its combination of organic-based farming methods and produce as well as its pharmaceutical-grade processes and products. Along with its farm and plant improvements comes the widening of its product and service portfolio.   

Home of Ascof Lagundi and WellGreens plus C-Lium Fibre  

Home of the first Lagundi cough relief in the market, Ascof Lagundi² and the first commercially available Sinta food supplements, WellGreens Sinta, LAC is also home to premium and organic-certified raw materials including Sambong (Blumea Camphor) and Banaba (Lagerstroemia speciosa). It also mostly manufactures C-Lium Fibre³, the leading psyllium fiber brand in the Philippines while another food supplement, PureGreens Malunggay is in the pipeline.    

Government-recognized  

LAC, certified by the Department of Agriculture for Good Agricultural Practices (GAP) and by the Islamic Da’Wah Council of the Philippines for Halal, produces premium organic raw materials to meet the various toll needs of clients.    

Industry-compliant  

Also certified by Department of Health’s Food and Drug Administration (FDA) for Good Manufacturing Practices (GMP), LAC offers reliable toll manufacturing services such as:  Sachet filling, Blistering, Dehydration, Milling, Encapsulation, Packaging, Spray drying, Extraction, Essential oil extraction, and Sterilization. 

    Antonio C. Causing, LAC President and CEO affirms: “We share with DENR, the same passion for sustainability, and their vision of a nation enjoying and sustaining its natural resources and a clean and healthy environment. LAC for one, adheres to these sustainable practices and quality standards.”   

Originally servicing clients in Southeast Asia, LAC is gearing up to explore more markets in Asia and the rest of the world in the coming years.   

Corporate Social Responsibility 

While LAC’s vision remains aligned with its parent company PascualLab’s vision for Strong, Healthy Families and its focus on market expansion, the Filipino-owned agriceutical firm continues to draw from its core – a passion for CSR. LAC is a socially responsible organization that employs sustainable methods. It also supports community development and the livelihood of local farmers. It partners with the local communities not only of Nueva Ecija, but also of Aurora and Bulacan in Luzon, Philippines to train farmers with the processes and standards of organic farming, providing them opportunities to improve the quality and increase the quantities of their crops, through earth-friendly methods, while earning a sustainable living as agripreneurs.   

Beyond this, LAC reaches out to sectors in need and survivors of natural calamities.   

Leonie Agri Corporation – continuously evolving to provide purposeful health solutions to its current and emerging markets.   

For more information, visit http://www.leonieagricorp.com/ 

On its 77th year of bringing quality, family-friendly health and wellness products to Filipinos, Pascual Laboratories, Inc. (PascualLab) continues to spread #PascualLove, reaffirming its commitment to pursue its vision of Strong, Healthy Families.

Pioneering Innovations

Since it was founded in 1946 to help address the health needs of Filipinos during the post-war era, PascualLab has been constantly at the forefront of providing quality health innovations through its products. Among its purposeful innovations are Vitex negundo L. Lagundi Leaf (Ascof Lagundi)*, the first and the No. 1 Lagundi cough remedy in the market², and WellGreens, a line of premium organic supplements that go through a 13-step quality assurance process and that are certified pure organic by the EU and USDA, certified for Good Agricultural Practices by the Department of Agriculture, and Halal by the Islamic Da’wah Council of the Philippines.

Quality and Care At The Heart of Our Service

Beyond purposeful innovations, quality and care have always been at the heart of PascualLab, creating health products that suit various health and lifestyle needs such as top adult Ascorbic acid (Vitamin C) brand–Poten-Cee Vitamin C. ¹ Poten-Cee offers variants from adult to pedia as well as specific variants to suit people with sensitive stomachs, busy lifestyles, and those watching their blood sugar. One of Poten-Cee's newer variants include Poten-Cee Zn Advance (Ascorbic acid + Zinc + Cholecalciferol) that has the ideal combination of Vitamin C, Zinc, and Vitamin D, to help boost immunity.

This year, PascualLab is introducing Poten-Cee + Collagen’s (Poten-Cee + C’s) newest variant, Marine Collagen. Poten-Cee + C Marine Collagen has Sodium Ascorbate³ (Vitamin C in non-acidic format) and Hydrolyzed Marine Collagen sourced from fish.⁴

Vitamin C is essential for collagen production⁵ while Hydrolyzed Marine Collagen helps reduce wrinkles and improve skin hydration and firmness.⁶

Making Health Easier From Our Family To Yours

Along the lines of oral health, PascualLab, is also one of the pioneers in introducing a mouthrinse with Stabilized Chlorine Dioxide, OraCare Mouth Rinse. OraCare Mouth Rinse helps keep the mouth healthy, along with brushing and flossing, with regular use. Now, OraCare Mouth rinse’s no sting formulation makes gargling easier, more affordable and available to family members*** with its’ ”Buy More, Save More”, Buy 1 Take 1 promo.****

#PascualLove

From purposeful innovations to quality products that support people with various lifestyle needs, PascualLab continues to spread #PascualLove, making being healthy easier and more natural for Filipinos.

For more information, visit www.pascuallab.com, follow us on IG and FB @PascualLaboratories, Inc.

*IF SYMPTOMS PERSIST, CONSULT YOUR DOCTOR.
**"MAHALAGANG PAALALA: ANG POTEN-CEE + C AY HINDI GAMOT AT HINDI DAPAT GAMITING PANGGAMOT SA ANO MANG URI NG SAKIT"
***Mouthwash is not recommended for children less than 6 years old.
****Per DOH-FDA CCHUHSRR Permit No. 0307 s 2023, valid until November 10, 2023.

Three years into the pandemic but moving towards a sense of normalcy in our lives, C-Lium Fibre, the top-of-mind psyllium fiber brand¹ is inspiring Filipinos to realize their health goals through habit formation so they can continue to be more present for the people who matter in their lives. 

With its 2023 campaign “Push Na `Yan With My Daily Fiber” PascualLab’s fiber food supplement brand C-Lium Fibre hopes to create awareness of the importance of good lifestyle and nutrition habits and how these can prevent chronic diseases. ² 

 Healthy Lifestyle 

Daily habits such as exercising for 30 minutes a day, getting around eight (8) hours of sleep, and managing your stress can do wonders for the health.³    

Proper Diet and Nutrition 

Equally important to a healthy lifestyle is getting the right nutrients. With a focus on fiber, the campaign hopes to impart the benefits of fiber as part of our day-to-day nutrition and how daily supplementation can help deter chronic diseases. 

  Fiber for Fitness 

According to research, getting enough fiber can help prevent heart disease, diabetes and regulate bowel movement. ⁴  One rich source of fiber is psyllium fiber which pushes away toxins from the body. It has soluble and insoluble fiber which works in two ways: 

  1. It binds excess bad cholesterol, excess fat, and sugar and  

2. Pushes them out of the body. ⁵

    According to DOST-FNRI, we need at least 20 to 25 grams of fiber daily. ⁶   

    I-Push Na `Yan With My Daily Fiber 

C-Lium Fibre has both 100% natural soluble and insoluble fiber in convenient formats: capsule and husk. A daily dose of a sachet of C-Lium Fibre alone can give you 5 grams of fiber which is equivalent to 5 cups of Romaine lettuce, 8 cups of cooked white rice, or 3 medium-sized tomatoes.7 

  C-Lium Fibre’s husk format comes in regular and flavored variants.  

  C-Lium Fiber in Four Easy Steps 
  C-Lium Fibre is easy to take: 

1. Pour a sachet of C-Lium Fibre husk into half an 8. oz glass of water2. Stir for 10 seconds. 3. Drink immediately and completely. 4. Follow with another glass of water or juice.  

For capsule, take 5 capsules before breakfast and 5 capsules before dinner to get the equivalent of 5 grams fiber. 

  C-Lium Fiber is available in all leading drugstores and supermarkets nationwide, and at PascualLab’s official Lazada and Shopee stores. 

Lazada: https://www.lazada.com.ph/shop/pascuallab/ ​
Shopee: https://shopee.ph/pascuallabstore ​   

For more information, follow our social media pages: C-Lium Fibre @FB and @IG   

Reference: 

¹IQVIA 2022 data on laxatives in unit and value 

²Gardner B, Lally P, Wardle J. Making health habitual: the psychology of habit formation and general practice. BR J Gen Pract. 2012; 62 (605): 664-666 DOI: 10.3300/bjgp12X659466 

³ Creating healthy habits. Health Direct Website In https://www.healthdirect.gov.au/creating-healthy-habits Accessed February 2023. 

⁴Anderson, J, Baird P. Davis RJ, et al. Health benefits of dieteary fiber. Nutrition Reviews. 2009; 6(74): 188-205. DOI:10.1111/j.1753-4887.2009.00189x 

​⁵McRorie J, McKeown N. Understanding the Physics of Functional Fibers in the Gastrointestinal Tract: An Evidence-Based Approach to Resolving Enduring Misconceptions about Insoluble and Soluble Fiber. J Acad Nutr Diet. 2017; 117: 251-264.

7http://dx.doi.org/10.1016/j.jand.2016.09.021 

⁶ DOST-FNRI Published November 21, 2016. Accessed October 2021.  

7Food Data Central. Agricultural Research Service, U.S. Department of Agriculture Website. https://www.ars/usda.gov/ accessed February 2023  

Top Row From Left to Right: PascualLab VP for Corporate HROD and Design Services & Corporate Communications Mia Pascual Cenzon, Poten-Cee + ZN Advance Brand Ambassador Piolo Pascual, SVP for Finance and ICTD/CFO Rowena Punsalan, and SVP and Chief Manufacturing Officer Engr. Higinio “Jun” Porte; and the multi-awarded actor touring the world-class Poten-Cee facility 
Second Row From Left to Right: Lucky PascualLab employees were thrilled to have a photo opportunity with the Ultimate Heartthrob; and the multifaceted artist with members of PascualLab’s management group led by Pascual Cenzon

 
Poten-Cee + Zinc Advance (Vitamin C + Zinc + Cholecalciferol) Brand Ambassador Piolo Pascual recently made a surprise visit to the Bulacan manufacturing plant of Pascual Laboratories, Inc. (PascualLab), home of the top-of-mind Vitamin C brand.¹ In true #PascualLove fashion, PascualLab executives and employees headed by Mia Pascual Cenzon, VP for Corporate HROD and Design Services & Corporate Communications, gave a warm welcome to Pascual who later took to the stage for a photo opportunity with lucky employees; toured the ISO:2015, Good Manufacturing Practices (GMP) and Halal-certified facilities where some of the well-loved brand’s variants are manufactured; and joined a small gathering with PascualLab executive officers. 

It was a coming home of sorts for the Ultimate Heartthrob as he was also given a glimpse of Pascual history at the family’s weekend home turned museum. Pascual is currently the brand endorser for Poten-Cee  + Zinc Advance which has Vitamin C² that helps enhance the body’s natural defenses, Vitamin D3 that helps activate the body’s immune system,³ and Zinc that helps prevent viral entry (with proper diet and exercise).⁴ For more information, visit Poten_PH @FB and IG and at PascualLab’s official Lazada and Shopee stores

https://www.lazada.com.ph/shop/pascuallab/
https://shopee.ph/pascuallabstore

#GalingPascualLab   

  IF SYMPTOMS PERSIST, CONSULT YOUR DOCTOR.  

Pascual Laboratories, Inc., one of the top-of-mind pharmaceutical companies¹ in the Philippines earns its first Quill Excellence Award for its 75thAnniversary campaign, #PascualLove, at virtual awarding ceremonies held on August 18, 2022 via ktext.ph   

The 19th Philippine Professional and Student Quill Awards is the Philippine chapter of the global organization International Association of Business Communicators (IABC)’s award-giving body which recognizes the best communication programs, tools, talents, and academic work.    

#PascualLove , PascualLab’s campaign for its milestone 75thAnniversary was chosen as one of the Excellence Awardees among 849 entries.  The campaign won for effectively achieving its communication objectives through the strategic use of platforms to reach stakeholders, efficient management, consistent messaging, and communication innovation.   

#PascualLove is a play on the company name and the kind of love it tries to convey through its health and wellness products and services, to its stakeholders, and its contribution to nation-building through job creation and philanthropy.   

During its 75th year, PascualLab launched a digital campaign via its social media accounts and corporate website as well as a PR campaign in the first quarter of 2021.  PascualLab also provided a sneak peek of the campaign highlights with a digital concert "PascualLove: From Our Family To Yours" in partnership with Wish FM 104.7 featuring River Maya and Music Hero, as well as sponsorship of the “Kilabotitos” concert featuring Ogie Alcasid and Ian Veneracion.     

The fulcrum of the celebrations was the digital concert #PascualLOVELiveAt75 which brought together all key stakeholders who have been part of the celebrations – from its brand ambassadors Bea Alonzo, Heart Evangelista, Alice Dixson, and Solenn Heusaff, to its trade partners. Ben & Ben, one of the biggest Filipino bands top-billed the performance while iconic radio jock and influencer Chico Garcia hosted the online event.    

 During the same year, PascualLab also launched new products – Poten-Cee + Zinc Advance, ProBio7 Kids probiotic powder supplements, and WellGreens Organics food supplements, proof of its continued thrust towards purposeful innovations.   

PascualLab spread more of the #PascualLove with the relaunch of its corporate social responsibility program SEED: Sowing to Empower, Educate, and Develop. 

Marking the relaunch was the partnership with World Vision for its CHOSEN program where over 75 children from a less fortunate community in Malabon got to select their PascualLab employee sponsors. SEED’s relaunch was also highlighted by its partnership with health guru Doc Willie Ong for a series of MEDTalks that featured health tips on COVID-19 remedies & the importance of fiber supplementation, and donations of various Vitamin products to communities in Southville III Muntinlupa, Malabon, frontliners at San Lazaro Hospital, and the Regional Health Unit in Bulacan where PascualLab’s plant is located.   

All these initiatives earned PascualLab its first Quill – a milestone Excellence Award for Communication Management under Marketing, Advertising, and Brand Communication.   

According to IABC Philippines President Belle Tiongco: "Winning a Quill award is not easy. Winning an excellence award is a testament to the entrant’s global standard, reflecting a very high level of creativity and strategic ability that generates results. Congratulations on your win, PascualLab, and thank you for sharing your work to inspire and motivate your colleagues in the industry! Well done – keep up the good work!"

Beyond the meaningful milestone celebration and the recognition, PascualLab remains committed to make true its mission of delivering quality and family-friendly health products and services to Filipino communities in the decades to come, all in the spirit of #PascualLove.