The Philippines’ denim brand, JAG Jeans welcomes its latest endorser, the rising social media phenomenon, Alex Gonzaga. Another names on the list of their endorser gave a glitz and glamour on the runway as JAG Jeans introduces her in one of the fashion event held in Robinsons Place Manila.

A press conference was held first in TGIF Restaurant to introduce to the media the newest endorser of JAG Jeans Philippines. Alex Gonzaga gave some of her stories before and now.

Joining JAG Jeans’ roster of style stars is actress, singer, host and social media phenomenon, Alex Gonzaga. With her witty Instagram posts and funny Youtube videos, Alex has won the hearts of millions of followers on social media, while her engaging personality is what caught JAG’s attention.



 
 

Jag Jeans finds Alex Gonzaga as a good a match to their brand because of her personality and how she creates her content. It is synonymous to what JAG stands for – authentic, original, vibrant, stylish and values its customers like family.

With her youthful energy, genuine wit and humor, and sense of style, JAG sees Alex as the perfect brand ambassador and denim girl for its newest product line, J💗AG.



“I have always just wanted to be myself, to be comfortable with who I truly am… with my own brand of humor, my infinite energy and sense of style. JAG allows me to be all the things that I am,” shared Alex.

JAG Jeans especially created the J💗AG line for its younger market segment, featuring the latest in denim technology to keep up with today’s generation’s fun, active and creative lifestyles. The line will feature some of Alex’s favorite pieces such as the non-stretch/ comfort stretch boyfriend jeans, the 360 flex jeans made of 4-way stretch fabric, the J💗AG hoodie, along with a collection of shirts and jackets bearing the line’s special logo. This particular JAG selection gave special attention to comfort and unique styling.



This season, the J💗AG line pays tribute to the modern denim girl – unafraid, true to herself, knows what she wants, and inspires the same in others, just like Alex Gonzaga. The campaign theme exudes the 50’s diner denim chic vibe, featuring vintage Americana and bright neon lights.

At the recent JAG launch in Robinson’s Manila, Alex gamely mingled and conversed with her fans and members of the media, treating them to a number of fun and games. In line with Alex inspiring people to flaunt their own unique style, special guests were invited to decorate their JAG denim jackets with special limited edition patches. The activity kicked off JAG’s special promo where customers, for a minimum additional amount, may avail of special JAG patches that they can use to DIY their JAG jeans and jackets.



The J💗AG collection is available in all leading department stores and JAG boutiques nationwide.

LIKE and follow JAG Philippines on Facebook at www.facebook.com/jagjeans to find out more!

Dressing up my kids is just one of my many problems as a Mom and looking for clothes that fits for them is really hard and even harder matching their clothes for the event that we will be attending. For fashionable moms or even the not so fashionable ones they would really want their kids to be fashionable enough. It's a good thing that there's a place where to mix and match to have an eye-catching style.
SM Kids’ Fashion Denim is all about creating eye-catching style for any occasion. This time around, kids’ fashion authority goes one step further in showing young ones how to stay ahead of the pack. Fresh faces and new SM Kids’ Fashion Denim ambassadors, Andrea Brillantes and Gimme5 are set to show youngsters how to dress up and stand out.
TV drama sweetheart Andrea is a regular on the popular show Annaliza, while Joaquin Lucas Reyes, John Immanuel Bernardo, Grae Fernandez, and Brace Henry Arquiza of Gimme5 have hit it big as the hippest boy band in the country. Together, the stars danced, posed, and had tons of fun in the SM Kids’ Fashion Denim collection at the photo shoot. The young stars were all eager to discover the latest from a brand they have known and loved.
“SM Kids’ Fashion is my favorite and I wear it all the time. I’m always excited to find out what they have at the store,” says Andrea. “It’s great that they have new denim selections now. It’s very comfortable and I’ll be able to use it every day.”
Gimme5 also shared their excitement about the brand’s big denim collection, “We move a lot during practice and performances and SM Kids’ Fashion Denim is great for that,” the boys shared. “There’s a lot to choose from, not just jeans but shorts and shirts too,” they add.
In tapping some of the country’s hottest young faces, SM Kids’ Fashion Denim hopes to inspire their young followers to create their own brilliant outfit combinations. As Andrea and the Gimme5 boys put it, the secret to staying ahead of the rest is finding out what the latest trends are and making them work for you. Following in the footsteps of the new brand ambassadors, youngsters can explore SM Kids’ Fashion Denim and create get-ups that were made to standout.
SM Kids’ Fashion Denim Style Guide Kids’ fashion authority shows young ones how to take denim pieces from day to night

Dark Wash
Dark denim is perfect for capturing a fun, rock star vibe. Boys can pair it with a colorful statement tee for a more casual look, while girls can kick it up a notch with a pair of patterned socks and sneakers. Evening calls for a little sparkle for girls with a sequined tank top, while boys can opt for a tough leather jacket to add a little edge.

Light Wash
Light denim is all about that easygoing, casual mood. Girls can throw on a sleeveless checkered top for a picnic-ready outfit and boys can channel upbeat preppy style with a letterman jacket over a button-down shirt. When day turns to night, guys can go for a more polished party look with a long-sleeved sweater while girls can try a tailored blazer on for size.

Denim Shirt
These tops are ideal for layering or as a statement piece to complete a look. Boys can use them with colored jeans to achieve a Western feel, while girls can put them together with a pair of Bermuda shorts for a day of activity. Used with a flirty skirt, they add to a great dinner outfit for girls, while boys can try layering them over darker tees and jeans for a smart contrast.

Denim Dress
Soft dresses can turn tough or sweet with the right accessories and attitude. During the day, girls can top denim sundresses off with a white cotton blouse for a trip to the mall. Evenings with mom and dad call for a little more glam with studded belts and some platform kicks.

Denim Shorts
Whether casual or dressy, these bottoms do double style time. Boys can channel a cool regatta vibe with a striped short-sleeved top, while girls can go all breezy with a floral tank or tee. During evenings, girls can try a jacket over a lacy blouse, while boys can go for a tee and sweater combo.

Think your denim utters nary a word about you? We beg to differ.

Take bell bottom jeans, for example. These pants, with their iconic bell-shaped hems, were introduced innocently enough—sailors in the U.S. Navy first wore them in the 19th century. By the late 1960s, however, these exaggerated flares had been adapted by fashion-forward teenagers, not only as adolescent garb, but also to show a generation’s counterculture sensibilities. Even today bell bottoms speak so symbolically that they’ve become a key emblem of the 1970s, as much as a tie-dye headband.

Sporting bell bottoms in modern times isn’t out of date, but simply retro-chic, depending on your overall sense of style. Luckily, you’ve got plenty of other denim options—from skinny jeans to colored jeans—that speak volumes, too.

So what are the new fashion rules for wearing denim? Just one: DENIM RULES!

Jeans, in all their body-contouring comfort, can be worn everywhere—from the office to after-work parties. Whether you want to live in denim at work or play, the key is adapting jean-altering trends to suit your own style.

What do your jeans say about you? From revealing classical leanings to trend-spotting clues, we’ll tell you how your jeans are spilling the beans. But first, we’ll look at the different types of jeans out there.

SKINNY JEANS


Strutting your stuff in skinny jeans means one thing: You enjoy showing off your body. Skinny jeans say, “I want to attract attention,” and they do. Caution: Skinny jeans are for slender and fit bodies only. Wear a long top either tucked in or worn on the outside to avoid a “whale’s tail” fashion disaster (a.k.a your underwear showing)

BOOT-CUT JEANS

Boot-cut jeans are just a step above “mom jeans”. In other words, they make for a flattering look, but they’re not exactly trendsetting. Boot-cuts say you’re not willing to push the envelope, but you’re also not willing to be completely left behind. How to make them cool? Wear them with a more modern shoe and funky accessories to liven up the look.

JEGGINGS

As in, jean-leggings. These super-slim pants are often manifestations of personality traits like being ultra-trendy and having a youthful flair. But, keep in mind that they are best worn by slim guys and gals. Jeggings are very useful since they have a “tights” effect. They are great with voluminous, long and multi-layered tops.

BELL-BOTTOMS

The bell-bottom wearing woman is one who appreciates the “vintage” look. But they work mostly for people who have some height to their frames. Word to the wise: Bell-bottoms paired with a fitted top will draw attention to the waistline.

COLORED DENIM

Why live on just blue alone? A colored jean suggests whimsy and fun with a bit of “I’m not afraid to experiment” mixed in. Just avoid going monochrome—yellow over yellow, for instance, is a fashion disaster waiting to happen. How to wear it: Since the colored denim will take center stage, pair it on top with neutrals and clean lines.

Finding that elusive, yet perfect jean for your body type and personality can take a lot of time. Luckily, SM Supermalls will be holding a month-long jeans festival this July. Celebrating fashion that never goes out of style, SM will showcase a wide variety of events for denim lovers everywhere.

Check out THE DENIM BAR and get stylish ideas to rock your denims. The goal is to create the perfect outfit for you from their wide selection of jeans as well as tops, shoes and accessories.

See the latest styles and the hottest models at THE DENIM RUNWAY, a fashion show dedicated to all this denim.

Find denim on sale in every style at THE DENIM HUB, a bustling bazaar featuring all your favorite jean brands.

And finally, with THE DENIM LOOK BOOK, follow the country’s most popular fashion bloggers on Facebook, Instagram and Twitter to see how they style their denims.

Get the style inspirations and trend updates. Join the hippest fashion events. Be part of THE DENIM MOVEMENT this July at SM Supermalls.

Photo Credits:
Martine.biz
Atlantic-pacific.com
Couldihavethat.com
www.posh24.cm
denimology.com

Kids’ fashion authority offers biggest collection of denim pieces for youngsters!