Mr. Jun Lee, LG Philippines Product Director for Home Appliances  & Leo Estallo, President & CEO of One Rockford Enterprises with the LG and One Rockford Teams

Running a successful laundry business goes beyond delivering clean clothes—it’s about building trust and delivering consistent, high-quality service. For Leo Estallo, President & CEO of One Rockford Enterprises and Vice President of the United Philippine Laundry Association (UPLA), every laundry shop they help establish is designed to meet both the practical demands of customers and the realities of day-to-day operations. Backed by LG Commercial Laundry Machines, known for their durability and efficiency, his team ensures entrepreneurs are equipped with reliable technology and long-term support. With over 22 years of engineering experience and more than 9 years managing 6 of his own Spin-Off Express Laundry branches in Parañaque, San Pedro, Biñan, Southwoods, Carmona, and Antipolo, Leo has become a key figure in raising laundry standards.

Leo Estallo, President & CEO of One Rockford Enterprises

Redefining Laundry: Creating Meaningful Customer Experiences Beyond Clean Clothes

Leo observes a broader trend in how laundromats are redefining customer experience. “We see laundromats evolve into lifestyle hubs. Some newer concepts are blending laundry with cafés, coworking spots, and even pet wash stations. It’s no longer just a chore stop, it’s a full experience. Customers stay longer, spend more, and actually enjoy being there.” While laundry may seem like a straightforward utility, he believes the best businesses are those that create meaningful customer interactions. “One of the best parts of owning a laundry business is the little community that forms over time. You start recognizing familiar faces, sharing stories while waiting on spin cycles, even offering life tips over fabric softener choices. It’s unexpectedly social, and we love being part of that.” This shows how Leo is confident that great service comes from blending personal connections with seamless operations.

Spin-Off Express Laundry, Carmona Branch

Technology also plays a critical role in shaping tomorrow’s laundry businesses. “Tech integration is also changing the game. App-based booking, payment systems, remote monitoring, and machine usage analytics are all becoming the norm. For future business owners, that means planning for smart operations from day one.” The laundry business is evolving, and the market’s future is something to watch closely. “Aside from the move to bigger-capacity machines, which is all about handling bulk loads, comforters, and even light commercial laundry, there’s a real push toward premium services,” he notes. “One standout is steam cleaning, especially for delicates like silk, wool, and even designer pieces. It’s a smart pivot for shop owners looking to attract a more discerning crowd. People want care, not just clean.”

Why Customer Satisfaction Starts with Reliable Technology

For Leo, customer satisfaction goes beyond product delivery—it involves anticipating needs and delivering consistent after-sales support. “We’ve been hearing a lot of great reviews from our customers about the LG machines we offer and honestly, it’s always a great feeling. They love how easy the machines are to use and how they just work—efficient, reliable, and always delivering top-notch results.

LG Styler

“What really stands out for them is the smart features and how energy-efficient the units are, which makes a big difference in their daily operations.” He further emphasizes the value of responsive service and long-term partnership. “And when it comes to after-sales support, they know they can count on us. Quick responses, dependable service—that kind of trust goes a long way, and it’s something we’re proud to keep building.”

Resilience in Action: Overcoming Challenges with Quality Technology

Leo recalls one of the most defining moments in his company’s journey: a super typhoon in 2020 that severely affected a client’s laundry shop. “It was back in 2020 when a super typhoon unleashed devastating floods, submerging one of our valued customer's laundry shops under nearly 5 meters of water,” he shares. “The aftermath left their machines heavily damaged, and the fear of permanent shutdown loomed.”

Rather than viewing the situation as a loss, Leo and his team approached it as an opportunity to demonstrate the strength of their customer support and the resilience of the LG Commercial Washers. “But through expert assessment and careful evaluation, we were able to recover, repair, and revive their flooded machines, bringing them back to optimal working condition with only minimal parts replacement,” he continues. “This not only saved our client from the high cost of purchasing new equipment but also reinforced one undeniable truth—that LG machines are built to endure. Quality that withstands even the toughest challenges.”

LG Commercial Washing Machines installed for business-ready performance

A strong foundation—built on quality technology, responsive service, and genuine customer care—can weather any storm. Leo ensures his business stays resilient and continues to deliver top-notch customer satisfaction by making LG Commercial Laundry a key part of his operations. “LG Commercial Washers are a solid choice. I’ve seen firsthand how they boost efficiency, save on utilities, and still deliver top-tier cleanliness.” His experience stands as proof that with the right partner like LG, laundry businesses can stay resilient, efficient, and built for long-term success. “For anyone starting a laundry business or looking to upgrade, it’s the kind of investment that pays off long-term.”

Life’s Good in the Laundry Business: Empowering Success through Trust

For those exploring opportunities in the laundry industry, Estallo offers sound advice drawn from years of experience in the field. “Don’t just sell clean clothes, build trust,” he says. “Machines, detergents, and services are a given, but what really keeps customers coming back is consistency, reliability, and that personal touch.” He believes that every successful venture begins with a well-thought-out plan. “Start with a clear plan, invest in quality equipment and training, but more importantly, know your market, listen to your customers, and treat their laundry like it’s your own.” The laundry business isn’t just about washers and dryers—it’s about being part of someone’s daily routine and making it a little easier. “That’s where the magic—and the growth—happens.”

Spin-Off Express Laundry Supports the Next Generation of Laundromat Owners

Life’s Good reflects the deeper meaning that Leo finds in his everyday work. Life’s Good when there’s purpose behind the grind, when resilience carries you through challenges, and when the value you create isn’t just for today, but for the long run.

“For me, it’s not just about profits or milestones,” he shares. “It’s about waking up every day knowing I get to build something meaningful—with people I trust, for clients I believe in.” It’s a perspective shaped by experience: the quiet wins of seeing a team member thrive, hearing a simple ‘thank you’ from a client, or watching a new idea finally take off. While the journey isn’t always smooth, Leo finds fuel even in the tough moments. “Life’s Good’ means doing work that excites me, creating value, and still having time to enjoy slow mornings with my coffee and family.” It’s a mindset that guides One Rockford Enterprises “When you genuinely care about people’s journey, growth becomes a natural outcome—and so does lasting trust.”

Start your own success story with LG Commercial Laundry Solutions today and take your business further with advanced technology, efficiency, and seamless operations. Visit LG Commercial Laundry PH on Facebook or go to www.lg.com/ph/business/commercial-laundry/ to learn more.

Staying cool isn’t just about comfort anymore—it’s about protecting your health. As temperatures continue to rise, the risks of heat-related illnesses such as dehydration, fatigue, and heatstroke become more serious. According to the latest advisory from PAGASA, some areas across the Philippines are expected to face high heat index levels (42°C to 45°C). It’s advisable to stay hydrated, avoid sun exposure in the afternoon, and limit outdoor activities to reduce health risks.

In times like these, having a smart, energy-efficient cooling solution becomes less of a luxury and more of a necessity—keeping your home safe, your environment cool, and your family protected. LG DualCool AI Air Conditioners make this possible with intelligent features designed to support your comfort, health, and energy savings through the heat.





The LG DualCool AI Air Conditioner offers a practical way to stay comfortable indoors without compromising your well-being. It delivers reliable cooling that helps you stay focused, rested, and protected—proving that comfort and wellness can go hand in hand, even during the hottest months. From saving power to managing bills more efficiently, it’s all about smarter, more sustainable comfort. Here’s how LG DualCool’s smart features elevate your quality of life:

1. Smarter Cooling with the AI kW Manager

And with the AI kW Manager, you can set energy usage limits, track consumption in real time, and manage your bills more proactively, all through the LG ThinQ™ App. It’s smarter cooling that helps you stay comfortable without worrying about rising electricity costs.

2. Effortless Comfort with Smart Airflow

With features that adapt to your lifestyle, LG makes creating the right indoor climate easier and more efficient. Once the ideal temperature is reached, the Soft Air feature automatically shifts to a gentler breeze, avoiding harsh bursts of air. The Dual Vane system distributes airflow faster and farther, providing cooling that adjusts to your needs whether you're working, relaxing, or winding down for the day.

3. Maximize Comfort, Minimize Energy Use

To help reduce unnecessary energy use, Comfort Humidity Control maintains optimal air balance, while Window Open Detection recognizes when the indoor temperature rises due to warmer air entering from outdoors, and adjusts performance accordingly to shift to energy-saving mode. These intuitive features ensure consistent comfort while helping you save energy in smarter ways.

4. Easy Maintenance for a Healthier Home

The LG DualCool AI also simplifies maintenance with features that keep the unit fresh and efficient. Auto Clean+ activates after use, blowing air to remove moisture and drying the heat exchanger for up to 20 minutes. It adjusts to either dry faster or operate more quietly based on your preference. Its Freeze Cleaning mode makes it easy to clean the hard-to-reach areas by using thawed ice to wash away pollutants, reducing harmful bacteria and maintaining better air quality.

AD_4nXdUcDdnAZTTt-Bck8tk_p92cy8O2v-btnMgkKRobCXWDeV6OUlbldmmn8JlNSiFPpXPW7FVKNUeALmTnYJa7t6pD3xzxvL_p9S7Ceyi22YUIM0xKQhi3GMF0ZVTMk7537X8nW5nLbjfdxLhw7A_XQs.png

As temperatures rise, keeping cool becomes essential—not just for comfort, but for your overall well-being. LG’s smart innovations bring ease, rest, and balance throughout the season and reminds us that Life’s Good when your home supports your health, even in the most intense summer weather.

Life's about more than having the latest technology; it's about the experiences technology creates that impact our lives. To learn more, visit www.lg.com/ph and like and follow LG Philippines’ social media accounts (@lgphilippines) on Facebook, Instagram and TikTok.

Whether you’re a mom, lola, tita, or a single mom doing it all, you deserve to celebrate and be celebrated this Mother’s Day. This special day always falls on the second Sunday of May, so establishments are guaranteed to be booked and busy. If you’re one of the many moms who just want to rest on this special weekend and avoid crowds, why not spend it at home?

Moments That Matter: Reliving the Past and Creating New Memories

If you’re looking to feel nostalgic, watching old baby videos and cherished family moments on a bigger screen, such as LG’s UHD TV, brings back the feels and memories to life. But beyond reminiscing, it's about living in the moment—whether it’s watching with loved ones or letting little ones peacefully drift to sleep with their favorite lullabies through speakers such as the LG xboom Go. Every moment, from memory to melody, becomes a treasured experience.

Embrace Your Playful Side: Celebrate with Fun and Freedom

Mom, staying in doesn’t have to mean lying in bed all day. While there is absolutely nothing wrong with that, you can also choose to direct your energy towards activities such as belting out your favorite karaoke hits with the LG xboom RNC5, or upping your excitement through your favorite films on the LG QNED TV. Letting loose with every note and every scene can bring back joy and excitement, turning me-time into something truly special. Singing or streaming, it’s just one other way to unwind and enjoy your special day.

Relax and Recharge: A Well-Deserved Retreat for Mom

Being a mom isn’t always going to be stress-free. Many moms go through countless sleepless nights! With the LG Non-Inverter Aircon providing a cool, soothing breeze and the LG PuriCare Air Purifier ensuring clean, fresh air, the space transforms into a haven of comfort to help you truly relax and recharge each night. Whether lounging in bed, catching up on rest, or simply enjoying a peaceful pause, having the right air conditioner and quality can help you unwind in the evening and feel restored by the morning.

Turning Everyday Moments into Meaningful Family Bonds

One of the best ways to celebrate Mother’s Day is for mom to not have to do chores. Turn an ordinary cleaning day into a lighthearted, shared experience with teaching your kids to help out and use the LG Top Load Washer and LG Canister Vacuum. With everyone pitching in and moments turning into memories, it’s not just about tidying up—it’s learning to celebrate mom for all the things she does that we sometimes forget to thank her for

Life’s Good when you celebrate in a way that feels true—whether it’s sharing laughs with family, enjoying quiet moments, or simply doing what brings joy. The best celebration isn’t about grand gestures, but about feeling supported and happy right where you are. With LG, every moment becomes part of a meaningful Mother’s Day, because Life’s Good when comfort, love, and ease fill the space, turning the everyday into something special.

Life's about more than having the latest technology; it's about the experiences technology creates that impact our lives. To learn more, visit www.lg.com/ph and like and follow LG Philippines’ social media accounts (@lgphilippines) on Facebook, Instagram and TikTok.

Style is a form of confidence and self-expression, and how you look after your clothes reflects that. LG Washers and the LG Styler provide smart, efficient support that keeps every piece fresh, soft, and well-maintained — because you are at your best with the clothes you wear. Just like how intention and effort go into curating a style, LG makes sure your clothes get the care they deserve.

1. Effortless Care for Clothes That Matter

Keep your extra special clothes looking as good as the moments you cherish with the 15/8KG Front Load Combo Washer Dryer with TurboWash 360°, which delivers a deep yet gentle clean. AI Inverter Direct Drive™ protects fabric quality, while the 10KG Dual Inverter Heat Pump Dryer prevents shrinking and damage with low-temperature drying, so your favorite pieces stay just the way you remember them.

LG 15/8KG Front Load Combo Washer Dryer with TurboWash 360° and 10KG Dual Inverter Heat Pump Dryer

2. Reliable and Practical for Every Household

For those who value practicality and reliability, the 15KG Twin Tub Washing Machine with Roller Jet Pulsator scrubs away dust and mites for a deep clean. The Roller Jet Pulsator adds extra friction for a more thorough wash, while Wind Jet Dry technology reduces moisture, so clothes come out ready to wear and the tub stays fresh. For lighter loads, the 12KG Twin Tub Washing Machine with Roller Jet Pulsator is also available.

12KG Twin Tub Washing Machine with Roller Jet Pulsator

3. Smart Solutions for Small Spaces

Maximize your laundry space and power with stackable and versatile options. Designed to fit in compact areas, the 8KG Top Load Washing Machine with Low Water Pressure Valve and 8KG Top Load Washing Machine with Turbo Drum deliver a thorough wash with Punch+3 technology, mixing laundry up and down for even cleaning. Built to last, these washers let you schedule your laundry up to 24 hours in advance for added convenience.

8KG Top Load Washing Machine with Turbo Drum

4. Smart and Gentle Washing Without the High Cost

LG’s Smart Inverter Technology makes laundry smarter by efficiently controlling energy use. The 7.5KG Top Load Washing Machine with Smart Inverter Motor and 9KG Top Load Washing Machine, Smart Inverter adjust wash power to match the load size, giving your clothes a deep clean without wasting energy. Got bigger loads? The 11KG Top Load Washing Machine, Smart Inverter handles heavy fabrics and busy laundry days with ease.

LG 11KG Top Load Washing Machine, Smart Inverter

5. Power in Style and Care

When it comes to delicate fabrics and designer pieces, the right washer matters. The 10KG LG Smart Inverter Washing Machine and 7KG Top Load Washing Machine with Smart Inverter Compressor adjust wash patterns based on fabric type for gentle yet effective cleaning. Smart Motion creates optimized motions for better results. The LG Styler provides effortless refreshment and sanitization for your treasured pieces with speed and efficiency. With its TrueSteam™ technology ensures better hygiene by reducing wrinkles, odors, allergens, and bacteria for fresher clothes — all with LG’s stylish and durable design that makes laundry easy.

LG 10KG LG Smart Inverter Washing Machine with LG Styler

Your clothes are more than just fabric — they’re an extension of you. The attention you give to them reflects how you present yourself to the world. With LG Washers and the LG Styler, you're giving your clothes the care they truly deserve. Smart technology and thoughtful design ensure that every piece stays fresh, soft, and well-maintained, so you can step out with confidence every day. Because when your clothes look good, you feel good — and Life’s Good when every clothing piece stays at its best.

Life's about more than having the latest technology; it's about the experiences technology creates that impact our lives. Like and follow LG Philippines’ social media accounts (@lgphilippines) on Facebook, Instagram and TikTok and visit www.lg.com/ph for more information.

Product Manager for Refrigerator, Mr. Jillian Yap, with dedicated mom and actress, Ms. Dimples Romana, posing with the French Door Refrigerator in the newly launched lineup

 

Featuring advanced cooling technology and the innovative Auto Ice Maker with the Spaceplus™ Ice System, keeping ice readily available while optimizing freezer space for enhanced convenience and refreshingly cool drinks anytime.

LG took over Bonifacio High Street Amphitheater in Taguig for a day packed with innovation, excitement, and icy cool experiences! The highlight? LG’s latest refrigerator series, featuring the Auto Ice Maker that guarantees ice is always ready for your next celebration.

The day kicked off with an exclusive program for the media, where Mr. Nakhyun Seong, LG Philippines Managing Director, shared his excitement about the event and introduced the new refrigerator lineup. 

LG Philippines Managing Director, Mr. Nakhyun Seong, delivering his welcome remarks

“LG’s newest refrigerator lineup that comes with the auto ice maker – designed for fresh food, cool drinks, and smarter living. This innovation brings convenience and efficiency to your home." he said. "We are committed to making life better, and we are excited to share this with you today. We hope you enjoy the event and experience the future of refrigeration with LG."

Mr. Jillian Yap, Product Manager for Refrigerators, took the stage and delved into the features that set LG’s refrigerators apart.  

Product Manager for Refrigerators, Mr. Jillian Yap, showcasing the Auto Ice Maker as the main feature of the new LG Refrigerators

“The LG Auto Ice Maker is designed to make life easier by providing a steady supply of ice whenever you need it,” Mr. Yap explained. “It’s all about adding convenience to your daily routine, whether you're hosting friends or just relaxing with a cool drink after a busy day.”

The main attraction of the event was LG's Auto Ice Maker feature, present in all the latest refrigerator lineup, with the French door models delivering up to 96 ice cubes a day.  

LG’s Auto Ice Maker

The LG 23.8 cu.ft French door refrigerators are designed for everyday convenience. They also come with Linear Cooling™ and Door Cooling™ to keep food fresh longer. TheInstaView™ feature found on one of the two models stands out by allowing you to check inside without opening the door, as well as Hygiene Fresh+, the latest generation of LG’s feature that absorbs odors and keeps bacteria at bay.  

LG 23.8 cu.ft French Door and French Door with InstaView™ Refrigerators

The LG 12.7 cu.ft bottom freezers feature a sleek flat door design, making them ideal for modern kitchens. Their compact size offers premium features like Multi-Air Flow, a Fresh Zone, and a Deodorizer. The Prime Silver and Black Mirror finish variants come with Hygiene Fresh for lasting freshness. Meanwhile, one model comes with the InstaView™ feature. 

LG’s 12.7 cu.ft Bottom Freezers, rightmost with InstaView™

The LG 17.4 and 14.9 cu.ft top freezer designs come with practical features such as Water Dispensers for everyday convenience. Meanwhile, the Spaceplus™ Ice System saves shelf space, ensuring you always have ice for entertaining and more room for storage. 

(L-R) LG Top Freezers (11.9 cu.ft, 12.7 cu.ft, 14.9 cu.ft, and 17.4 cu.ft

Completing the lineup are the LG 12.7 and 11.9 cu.ft top freezers with advanced Deodorizing Filters to keep odors at bay, offering smart cooling solutions while maintaining a fresh environment.

All models can be easily controlled via the LG ThinQ App, allowing you to adjust settings, monitor performance, and receive maintenance alerts right from your phone — making life at home smarter and more convenient. Designed to fit seamlessly into any lifestyle, these new lineups will be available soon to bring innovation and ease to every home.  

Dedicated mom and actress, Ms. Dimples Romana, and mixology expert, Ian Libang, joined by some members of the media during the mixology session featuring ice from the LG Auto Ice Maker

Ms. Dimples Romana, actress and a dedicated mom, joined Ian Libang for a mixology session to showcase how easy it is to make refreshing drinks with LG’s Auto Ice Maker. Together with some members of the media, they demonstrated the art of crafting mocktails with precision, using the steady supply of ice from LG’s innovative feature.  

Dimples Romana with the newly launched French Door Refrigerators

Dimples shared her excitement about the Auto Ice Maker during the demo. "I’m sure these drinks will be a hit! With LG’s Auto Ice Maker, I’ll always have ice ready—it’s so convenient and makes preparing drinks so much easier,” she said. She also highlighted how the Auto Ice Maker has made a difference in her daily routine. "It’s such a game-changer, especially when hosting or just enjoying a quiet night at home. Having ice ready anytime means less hassle and more time to enjoy with family and friends.”  

Media representatives during the meet and greet with Dimples Romana

Media and VIP attendees had the chance to taste a selection of expertly crafted mocktails using recipes especially developed by Ian Libang for the event.. The tasting experience highlighted the difference ice makes in the overall beverage experience, giving everyone a firsthand look at how LG’s innovative technology makes something as simple as ice making all the more convenient and easy.  

Mixology expert, Mr. Ian Libang, demonstrates drink recipes to the audience

Mr. Jun Lee, LG Philippines Product Director for Home Appliances, shared his gratitude and excitement for the event’s success.  

LG Philippines Product Director for Home Appliances, Mr. Jun Lee, delivering his closing remarks

"Today marks a significant milestone as we introduce the LG Refrigerator with an Auto Ice Maker, reflecting our commitment to innovation and excellence." He also thanked everyone for their support, saying, "We truly appreciate the collaboration from our partners and media—this is just the beginning. We’re excited for more opportunities to connect, engage, and showcase what’s next." Mr. Lee closed with a hopeful note, "Let’s continue building something extraordinary together. Life’s Good when innovation meets everyday convenience."

The excitement continued as the gates reopened to the consumers, to explore the new LG refrigerator lineup. The afternoon highlight was another mixology session by Libang who teamed up with LG and brand partners Chingu Cafe, Milkis, and Locally to teach guests how to whip up refreshing cocktails. The crowd was fully engaged, learning fun tricks to elevate their next gathering with refreshing cocktails in an interactive session that perfectly matched the event's chill vibe. 

Brand partners Chingu Cafe, Locally, and Milkis brought extra flavor and fun to the event

The experience zones gave everyone a chance to get hands-on with the latest models and discover standout features like the Auto Ice Maker. Adding to the excitement, lucky winners took home sleek and stylish LG appliances from the raffles.  

Ready to take your drinks to the next level? Check out LG’s latest refrigerators and experience the power of premium ice-making — perfect for creating refreshing drinks and elevating your hosting game. Life’s Good when it’s cool — with LG bringing the chill to every home. Whether it’s unwinding after a long day or hosting an ice-cold gathering with friends and family, LG makes every moment more refreshing. Here’s to cooler days, chilled drinks, and unforgettable moments with the ones who matter most.

Life's about more than having the latest technology; it's about the experiences technology creates that impact our lives. Like and follow LG Philippines’ social media accounts (@lgphilippines) on Facebook, Instagram and TikTok and visit www.lg.com/ph/refrigerator/all-refrigerator/ for more information.

Get ready for a whole day of experiences packed with exciting activities as LG brings the cool factor this Saturday, March 22, 2025, at the Bonifacio High Street (BHS) Amphitheater with the highly anticipated launch of its latest refrigerator lineup. It’s an event you won’t want to miss!

LG Electronics, known for redefining modern home living, will introduce its newest refrigerator lineup, designed to make life at home more convenient and refreshing. Making a fresh impression is the innovative Auto Ice Maker feature, ensuring you’ll always have ice on hand — perfect for warm days and spontaneous get-togethers. These new models are sure to upgrade your hosting game and keep the vibe chill — whether you’re mixing drinks or winding down with friends.

Get an up-close look at the Auto Ice Maker Zone, where LG experts will walk you through the impressive lineup and demonstrate how this smart feature keeps a steady supply of ice ready to serve for any occasion. Catch an exclusive product presentation showcasing LG’s latest models in action, with actress and mom, Dimples Romana, showing how LG Refrigerators make staying cool effortless with ice on demand.

The fun won’t stop there — more exciting activities await. Learn how to craft refreshing drinks like a pro with beverage expert Ian Libang — perfect for impressing guests at your next gathering. After shaking things up at the mixology session, drop by the Refreshment Zone for interactive games and challenges at partner booths. Complete tasks for a chance to win LG appliances.

Experience ‘Ice Made Cooler’ with LG’s latest refrigerator lineup on Saturday, March 22, 2025 from 10:00 AM to 10:00 PM at the Bonifacio High Street (BHS) Amphitheater, Bonifacio Global City, Taguig! Life’s Good with smarter solutions, and cooler vibes.

For more event updates, like and follow LG Philippines’ social media accounts (@lgphilippines) on Facebook, Instagram and TikTok and visit www.lg.com/ph for more information.

Building on its strong commitment to driving positive change in communities since 2022, LG is excited to announce that entries for the 2025 LG Ambassador Challenge have officially opened on March 13, 2025. Led by LG Philippines in partnership with Korean Food for the Hungry International (KFHI), and Community Chest of Korea (CCK), this global program reflects LG’s dedication to empowering local communities and supporting sustainable growth.

The LG Ambassador Challenge is all about working together to make a real difference. It encourages individuals, groups, and organizations to come up with innovative ideas that can solve important social issues and improve lives. Since its launch, the program has empowered local changemakers by providing financial support and resources to help bring their projects to life, making a lasting impact on communities.

Originally launched in Bangladesh in 2017, the LG Ambassador Challenge has grown across Asia, encouraging individuals and organizations to propose solutions for key societal issues. The program provides financial grants to selected projects, empowering changemakers to drive meaningful and sustainable change in their communities.

The LG Ambassador Challenge has also delivered outstanding results since its local launch in the Philippines. In 2024, the Life's Good Library On the Go visited seven barangays in Nagcarlan, Laguna, offering learning opportunities to children in underserved communities with limited access to education and structured learning. The children and teachers also received free eye checkups from a local optometrist. Previous winning programs include the 2023 winners—Life is Good, When Life Has Light in Calauan, Laguna which installed solar-powered light posts that contributed to the community’s safety and security. Paliparan Community Livelihood in Dasmariñas, Cavite enabled housewives and out-of-school youth with a means of support for their families. Flowing Water for Growing Future in Lawaguin, Laguna—provided potable water which continues to make a positive impact by improving lives and empowering communities. The 2022 winners include Ride for Hope by Bahay Aruga in Quezon City, which provided ambulance transport for children cancer patients, and Roof for Siargao by Red Charity Gala, which supported home reconstruction after thousands were left homeless during the Typhoon Odette in December 2021.

This year, LG, KFHI, and CCK are focusing on key areas that can create meaningful change:

· “No Poverty” - End poverty in all its forms everywhere · “Quality Education” - Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all · “Climate Action” - Take urgent action to combat climate change and its impacts.

By making use of LG's products and technology, participants have the opportunity to develop practical solutions that can make a lasting, positive impact on their communities.

Interested applicants can simply submit the items below.

All project entries shall include the Entry Form Format which you can also download here or visit https://bit.ly/2025LGACEntryForm.

Email Subject: LG Ambassador Challenge - (Project Entry Name and Location) Name: Designation: Organization: Telephone Number: Mobile Number: Email Address: Program location: Project description: What is the biggest social problem in your community and how can it be resolved? Why should LGE and KFHI select your project: Budget (Detailed 100-day implementation plan required, including unit price, quantity and timeline):

For supporting documents, put all photo and photo captions into a single Microsoft Word file format and landscape orientation for video attachment/s

Submit the digital format entry in not more than 20MB to email address: joaquin.espiritu@lge.com

Mr. Nakhyun Seong, Managing Director of LG Philippines, expressed his excitement for the upcoming program: "The LG Ambassador Program reflects our ongoing commitment to the 'Life's Good' philosophy. It’s an honor to support Filipino changemakers who are working hard to uplift their communities. Through this program, we aim to embrace new ideas, support innovative solutions, and create a lasting positive impact on Filipino lives.”

Take the first step toward creating a lasting impact — be part of the change and help make Life's Good for your community. Submit your entries today and turn your ideas into meaningful action!

This year is all about embracing fresh starts, and LG Washers are designed to make your everyday tasks smarter and more effortless. Built to adapt and elevate your everyday routines, they’re designed with smart features, energy efficiency, and powerful performance to make your life easier. Whether you're stepping into a new chapter, creating memories with loved ones, or setting up a home that reflects your dreams, LG Washers ensure you have the perfect blend of performance and convenience to embrace 2025 with confidence.

1. For the First Time Solo Dweller

For first-time solo dwellers, the LG 7KG Front Load Washing Machine with Allergy Care offers the perfect balance of performance, style, and efficiency.

Independence comes with the joy of choosing quality that works for you. This washer is the ideal companion for your first home, with a 7kg capacity in a slim chassis for easy integration into smaller spaces, while 6 Motion DD technology and Steam™ care treat your clothes with the utmost care. Plus, the Smart Diagnosis™ app ensures troubleshooting is just a tap away.

A perfect choice for only ₱33,995.00 to those seeking a washer that fits both their space and lifestyle while delivering superior performance.

2. For First-Time Moms

Starting your new family journey? The LG 7.5KG Top Load Washing Machine with Smart Inverter Motor is the perfect fit for new beginnings.

With a compact design, energy-saving features, and powerful cleaning technology like TurboDrum™ and Punch+3, you’ll breeze through laundry day while building your new life together. Its Smart Inverter Motor ensures quiet and reliable performance, providing peace of mind as you grow your family.

Plus, its large-capacity drum means fewer loads and more time for the things that matter most. This washing machine makes it easy to start your family’s journey with convenience and efficiency. Make your new start smooth and simple for ₱19,995.00—where family life and efficiency meet.

3. For Growing Families

As your family grows, so does the laundry. But the 15KG Top Loading Washing Machine, AI Direct Drive Inverter keeps laundry stress-free and manageable.

Balancing family time and responsibilities is easier when laundry takes care of itself. This washer is designed for growing families who need efficiency without sacrificing performance. With Smart Inverter Technology, it saves energy and adjusts to different fabrics with Smart Motion, ensuring a perfect clean every time. The Auto Pre Wash feature handles stubborn stains at the touch of a button, saving you time. Side Waterfall technology ensures detergent is evenly mixed, while LoDecibel™ runs quietly—perfect for keeping the peace in a busy home. Make family life easier with the for ₱45,995.00—tailored for growing families and their big laundry needs.

4. The Washer for Every Generation in Your Home

Living in a multigenerational home means everyone has different needs, and the 14/8KG Front Load Combo Washer Dryer with AIDD is built to meet them all, keeping laundry day fast and efficient for every member of the family. AI DD™ technology also helps the Washer adapt to the softness of each fabric, providing 18% more protection for clothes.

TurboWash™360˚ cleans clothes in just 39 minutes, using 3D multi-nozzles for a thorough wash that’s gentle on all fabrics. Meanwhile, the ezDispense™ system releases the perfect amount of detergent for up to 35 loads, while LG ThinQ™ lets you manage everything from your phone. 1It runs quietly, so your household can enjoy peace without interruption. Enjoy a cleaner, more organized home for just ₱77,995.00—designed for families who value both efficiency and harmony.

5. For Those Who Appreciate Style

If you’re someone who appreciates both function and flair in your home, the LG 14/10KG Objet WashTower™ All-In-One Stacked Washer Dryer from the Objet Collection is more than just a washing machine—it’s a true statement piece that seamlessly blends style with performance.

Its minimalist design fits beautifully in any home, while its advanced features like the Allergy Care Cycle provide top-notch cleaning performance. The AI Direct Drive motor optimizes wash performance based on fabric type and load size, while the Allergy Care Cycle eliminates 99.9% of live house dust mites. With LG ThinQ™, you can monitor and control the washer remotely, making it a smart and stylish upgrade for your home. Quiet, efficient, and stylish, for only ₱149,995.00, this washer is for those who appreciate the finer things in life and want to elevate their space with a sophisticated touch to their home’s aesthetic.

Let LG take care of the laundry while you take care of what really matters. With the support of smart technology and powerful performance, this is your time to thrive, live with intention, and embrace all the wonderful possibilities that 2025 has in store. Let’s make this year the best one yet—starting with the simple things that make life easier. After all, Life’s Good when everything else falls into place.

Philippine National Artist for Visual Arts Benedicto “BenCab” Cabrera with the LG OLED evo AI G4 at the BenCab Museum Larawan Hall

In a groundbreaking collaboration, LG Philippines and National Artist for Visual Arts Benedicto “BenCab” Reyes Cabrera have joined forces to bring advanced OLED technology to the BenCab Museum in Tuba, Benguet. This partnership redefines how art is experienced, introducing a cutting-edge digital platform for Filipino creativity.

A Seamless Fusion of Tradition and Innovation

The lobby of the BenCab Museum now greets visitors with the LG OLED Posé, a 55-inch masterpiece of design and engineering. Its self-lit OLED technology, vibrant colors, and the α9 Gen5 AI Processor 4K make it an elegant stage for showcasing digital art. Wrapped in muted beige fabric with soft lines, the Posé blends effortlessly with the museum's modern aesthetic, setting the tone for an immersive visual journey.

Philippine National Artist for Visual Arts Benedicto “BenCab” Cabrera with the LG OLED 55” Posé at the BenCab Museum’s reception hall

In the Larawan Hall, the LG OLED evo AI G4 transforms the way art is presented. Its advanced α11 AI Processor and Brightness Booster Max reveal intricate textures and vivid colors with breathtaking clarity, perfectly adapting to the room's lighting. The One Wall Design seamlessly integrates with the hall’s curated display, making the TV a stunning centerpiece for traditional and contemporary Filipino artworks alike.

Philippine National Artist for Visual Arts Benedicto “BenCab” Cabrera with the LG OLED evo AI G4 at the BenCab Museum Larawan Hall

A Shared Vision: Honoring Filipino Creativity

LG Philippines’ Managing Director, Mr. Nakhyun Seong, expressed pride in this collaboration: “At LG, we believe in empowering artists to push boundaries. By integrating OLED technology, we’re creating opportunities for a new kind of digital art, bridging the gap between tradition and innovation.”

BenCab echoed this sentiment, saying, “LG’s OLED TVs open new avenues for presenting art in ways that resonate with modern audiences. This partnership enhances the museum’s ability to inspire and educate, while honoring Filipino culture.”

The BenCab Museum enriches its visitors' connection to the Philippines' vibrant cultural history, fostering creativity and promoting art education. These efforts align seamlessly with LG's mission of “Innovation for a Better Life,” celebrating Filipino culture and inspiring future generations.

Through this partnership, LG Philippines and the BenCab Museum invite audiences to experience art in its most vivid form—a tribute to Filipino ingenuity brought to life through cutting-edge technology.

LG Electronics (LG) has once again secured its position in the Dow Jones Sustainability World Index (DJSI World) for the thirteenth consecutive year. The DJSI World ranks the top 10 percent of the largest 2,500 global companies based on their economic, environmental, social, and governance (ESG) practices, serving as a critical benchmark for investors assessing corporate sustainability.

Notably, LG earned the highest overall score in the Leisure Equipment & Products and Consumer Electronics industry category. Furthermore, it remains the only South Korean company to be included in this category for 13 years running.

Additionally, LG has been included in the DJSI Asia Pacific (top 20 percent of the 600 largest companies in the Asia-Pacific region) and DJSI Korea (top 30 percent of the 200 largest companies in Korea) for 15 and 16 consecutive years, respectively.

LG received high evaluations across various ESG areas, including environmental policy and management, human rights management, human resource management, customer relations, supply chain management and product responsibility management.

Under the ESG management vision of Better Life for All, LG is carrying out various activities with the strategy of 3C for the planet (Carbon neutrality, Circularity, and Clean technology) and 3D for people (Decent workplace, Diversity & inclusion, and Design for all).

To achieve its 3C goals for the planet, LG has set ambitious targets, including reaching carbon neutrality in its product manufacturing process by 2030 and transitioning to 100 percent renewable energy by 2050.

Specifically, LG plans to reduce direct greenhouse gas emissions (Scope 1) and indirect greenhouse gas emissions (Scope 2) in the product production stage by 54.6 percent compared to 2017 levels. This will be accomplished through process improvements, the introduction of energy-saving technologies and the use of renewable energy. Notably, LG was the first company in the home appliance industry to obtain UN carbon credits in 2015.

In addition, LG is focused on reducing the unit greenhouse gas emissions of its seven major product groups (TVs, refrigerators, washing machines, dryers, home and system air conditioners, and monitors) by 20 percent compared to 2020 levels during the product use stage (Scope 3). This commitment involves various activities aimed at improving the energy efficiency of individual products, thereby reducing overall carbon emissions.

As a member of the UN Global Compact and the Responsible Business Alliance, LG complies with international human rights and labor standards and is enhancing its human rights management processes to respond to strengthening global ESG-related legislation.

In the ESG evaluation and rating announcement results published by the Korea Corporate Governance Service this year, LG received an overall A grade for four consecutive years. LG also received an A grade for five consecutive years in the ESG evaluation conducted by the global ESG evaluation agency Morgan Stanley Capital International, gaining recognition for its ESG management performance from credible domestic and international institutions.

LG Electronics (LG) is unveiling its expanded second-generation LG SIGNATURE lineup at CES 2025 in Las Vegas (January 7-10). Exhibited under the Live Beyond brand theme, the latest LG SIGNATURE range features exceptional products that integrate cutting-edge technology and sophisticated design to deliver enhanced usability, seamless connectivity and an unparalleled smart home experience.

The second-generation LG SIGNATURE lineup builds on its signature minimalist aesthetic and exceptional performance with AI-driven features and intuitive functionality. This new wave of appliances comprises the LG SIGNATURE French Door Refrigerator with T-OLED door panel, LG SIGNATURE Smart InstaView™ Over-the-Range Microwave and Slide-in Double Oven Induction Range, LG SIGNATURE Dishwasher, LG SIGNATURE Washer & Dryer, and the LG SIGNATURE Washing Machine and Dryer pair.

Taste Beyond: Redefining the Kitchen

The 36-inch Smart InstaView French Door Refrigerator offers a differentiated kitchen experience with its remarkable and fully transparent T-OLED display embedded in the upper right door. This dual-purpose display serves as both a digital touch interface and a Dual InstaView panel, allowing users to conveniently manage the refrigerator and view its contents without opening the door. It can also display mesmerizing hologram-like visuals, blending the virtual with the real in a sublime fusion of art and high technology. For added ambiance, the refrigerator provides access to a curated music playlist* that lets users enjoy smooth, atmospheric beats whenever they are in the kitchen.

The refrigerator’s ThinQ™ Food management system and a built-in AI camera elevate convenience, automatically recognizing stored food items, suggesting recipes based on available ingredients and user preferences, and tracking inventory and expiration dates. These innovations streamline food management, menu planning and meal preparation, saving users time and making the kitchen a truly connected and dynamic space.

The LG SIGNATURE Over-the-Range Microwave and Slide-in Double Oven Induction Range enhance the culinary experience with their versatile cooking capabilities. The microwave is equipped with three built-in cameras for real-time cooking monitoring and time-lapse creation, capturing meals’ journeys from the oven to the table. The induction range, powered by Gourmet AI technology, identifies ingredients and provides helpful recipe suggestions.

The new LG SIGNATURE microwave not only excels in cooking and reheating but also redefines its category by delivering an immersive entertainment experience right in the kitchen. Featuring a 27-inch Full-HD touchscreen display with InstaView, built-in speakers and Wi-Fi connectivity, it enables users to enjoy a variety of entertainment content while they cook. The screen also provides access to the LG ThinQ Smart Home Dashboard, allowing users to control all LG AI appliances and compatible Matter and Thread devices in the home. In addition, when paired with the induction range, the microwave’s LCD display conveniently shows the cooking progress of dishes in the range, eliminating the need to bend down and check the oven manually.

The LG SIGNATURE Dishwasher is designed to fit perfectly with existing cabinetry, creating a clean, built-in look for a sleek, modern kitchen. Its innovative pop-out handle sits flush with the door when not in use and automatically “pops out” when a hand approaches. The new dishwasher is equipped with LG’s exclusive and highly-efficient QuadWash™ Pro and Dynamic Heat Dry™ technologies.

Live Beyond: Seamless Laundry Solutions

The second-generation LG SIGNATURE lineup also offers exceptional advancements in laundry care. Featuring the LG SIGNATURE Washer & Dryer and 29-inch LG SIGNATURE Washing Machine and Dryer pair, the new laundry lineup leverages LG’s Artificial Intelligence Direct Drive™ (AI DD™) 2.0 for precise fabric care, and inverter heat pump technology for effective, low-temperature drying. Each models is equipped with a 7-inch LCD touchscreen for easy control.

The LG SIGNATURE zone at CES 2025 will feature an “ideal lifestyle” space highlighting the second-generation lineup in settings like a living room, laundry room and kitchen. In collaboration with premium Italian furniture brand Molteni&C, LG will pair its technologically-advanced products with Molteni&C’s exquisite designs. Visitors will also experience the LG ThinQ ON AI home hub in action, demonstrating the ease and efficiency of the AI Home lifestyle.

“The expanded second-gen LG SIGNATURE lineup seamlessly combines advanced technology with elegant, modern design to deliver a smarter, more efficient luxury home lifestyle,” said Lyu Jae-cheol, president of the LG Home Appliance Solution Company. “Through the flawless fusion of state-of-the-art smart home, AI and connectivity technologies, we will continue to provide transformative customer experiences that go beyond expectations.”

Visitors to CES 2025 from January 7-10 can explore the new additions to the second-generation LG SIGNATURE lineup at LG’s booth (#15004, Las Vegas Convention Center).