Mr. Jun Lee, LG Philippines Product Director for Home Appliances  & Leo Estallo, President & CEO of One Rockford Enterprises with the LG and One Rockford Teams

Running a successful laundry business goes beyond delivering clean clothes—it’s about building trust and delivering consistent, high-quality service. For Leo Estallo, President & CEO of One Rockford Enterprises and Vice President of the United Philippine Laundry Association (UPLA), every laundry shop they help establish is designed to meet both the practical demands of customers and the realities of day-to-day operations. Backed by LG Commercial Laundry Machines, known for their durability and efficiency, his team ensures entrepreneurs are equipped with reliable technology and long-term support. With over 22 years of engineering experience and more than 9 years managing 6 of his own Spin-Off Express Laundry branches in Parañaque, San Pedro, Biñan, Southwoods, Carmona, and Antipolo, Leo has become a key figure in raising laundry standards.

Leo Estallo, President & CEO of One Rockford Enterprises

Redefining Laundry: Creating Meaningful Customer Experiences Beyond Clean Clothes

Leo observes a broader trend in how laundromats are redefining customer experience. “We see laundromats evolve into lifestyle hubs. Some newer concepts are blending laundry with cafés, coworking spots, and even pet wash stations. It’s no longer just a chore stop, it’s a full experience. Customers stay longer, spend more, and actually enjoy being there.” While laundry may seem like a straightforward utility, he believes the best businesses are those that create meaningful customer interactions. “One of the best parts of owning a laundry business is the little community that forms over time. You start recognizing familiar faces, sharing stories while waiting on spin cycles, even offering life tips over fabric softener choices. It’s unexpectedly social, and we love being part of that.” This shows how Leo is confident that great service comes from blending personal connections with seamless operations.

Spin-Off Express Laundry, Carmona Branch

Technology also plays a critical role in shaping tomorrow’s laundry businesses. “Tech integration is also changing the game. App-based booking, payment systems, remote monitoring, and machine usage analytics are all becoming the norm. For future business owners, that means planning for smart operations from day one.” The laundry business is evolving, and the market’s future is something to watch closely. “Aside from the move to bigger-capacity machines, which is all about handling bulk loads, comforters, and even light commercial laundry, there’s a real push toward premium services,” he notes. “One standout is steam cleaning, especially for delicates like silk, wool, and even designer pieces. It’s a smart pivot for shop owners looking to attract a more discerning crowd. People want care, not just clean.”

Why Customer Satisfaction Starts with Reliable Technology

For Leo, customer satisfaction goes beyond product delivery—it involves anticipating needs and delivering consistent after-sales support. “We’ve been hearing a lot of great reviews from our customers about the LG machines we offer and honestly, it’s always a great feeling. They love how easy the machines are to use and how they just work—efficient, reliable, and always delivering top-notch results.

LG Styler

“What really stands out for them is the smart features and how energy-efficient the units are, which makes a big difference in their daily operations.” He further emphasizes the value of responsive service and long-term partnership. “And when it comes to after-sales support, they know they can count on us. Quick responses, dependable service—that kind of trust goes a long way, and it’s something we’re proud to keep building.”

Resilience in Action: Overcoming Challenges with Quality Technology

Leo recalls one of the most defining moments in his company’s journey: a super typhoon in 2020 that severely affected a client’s laundry shop. “It was back in 2020 when a super typhoon unleashed devastating floods, submerging one of our valued customer's laundry shops under nearly 5 meters of water,” he shares. “The aftermath left their machines heavily damaged, and the fear of permanent shutdown loomed.”

Rather than viewing the situation as a loss, Leo and his team approached it as an opportunity to demonstrate the strength of their customer support and the resilience of the LG Commercial Washers. “But through expert assessment and careful evaluation, we were able to recover, repair, and revive their flooded machines, bringing them back to optimal working condition with only minimal parts replacement,” he continues. “This not only saved our client from the high cost of purchasing new equipment but also reinforced one undeniable truth—that LG machines are built to endure. Quality that withstands even the toughest challenges.”

LG Commercial Washing Machines installed for business-ready performance

A strong foundation—built on quality technology, responsive service, and genuine customer care—can weather any storm. Leo ensures his business stays resilient and continues to deliver top-notch customer satisfaction by making LG Commercial Laundry a key part of his operations. “LG Commercial Washers are a solid choice. I’ve seen firsthand how they boost efficiency, save on utilities, and still deliver top-tier cleanliness.” His experience stands as proof that with the right partner like LG, laundry businesses can stay resilient, efficient, and built for long-term success. “For anyone starting a laundry business or looking to upgrade, it’s the kind of investment that pays off long-term.”

Life’s Good in the Laundry Business: Empowering Success through Trust

For those exploring opportunities in the laundry industry, Estallo offers sound advice drawn from years of experience in the field. “Don’t just sell clean clothes, build trust,” he says. “Machines, detergents, and services are a given, but what really keeps customers coming back is consistency, reliability, and that personal touch.” He believes that every successful venture begins with a well-thought-out plan. “Start with a clear plan, invest in quality equipment and training, but more importantly, know your market, listen to your customers, and treat their laundry like it’s your own.” The laundry business isn’t just about washers and dryers—it’s about being part of someone’s daily routine and making it a little easier. “That’s where the magic—and the growth—happens.”

Spin-Off Express Laundry Supports the Next Generation of Laundromat Owners

Life’s Good reflects the deeper meaning that Leo finds in his everyday work. Life’s Good when there’s purpose behind the grind, when resilience carries you through challenges, and when the value you create isn’t just for today, but for the long run.

“For me, it’s not just about profits or milestones,” he shares. “It’s about waking up every day knowing I get to build something meaningful—with people I trust, for clients I believe in.” It’s a perspective shaped by experience: the quiet wins of seeing a team member thrive, hearing a simple ‘thank you’ from a client, or watching a new idea finally take off. While the journey isn’t always smooth, Leo finds fuel even in the tough moments. “Life’s Good’ means doing work that excites me, creating value, and still having time to enjoy slow mornings with my coffee and family.” It’s a mindset that guides One Rockford Enterprises “When you genuinely care about people’s journey, growth becomes a natural outcome—and so does lasting trust.”

Start your own success story with LG Commercial Laundry Solutions today and take your business further with advanced technology, efficiency, and seamless operations. Visit LG Commercial Laundry PH on Facebook or go to www.lg.com/ph/business/commercial-laundry/ to learn more.

Whether you’re a mom, lola, tita, or a single mom doing it all, you deserve to celebrate and be celebrated this Mother’s Day. This special day always falls on the second Sunday of May, so establishments are guaranteed to be booked and busy. If you’re one of the many moms who just want to rest on this special weekend and avoid crowds, why not spend it at home?

Moments That Matter: Reliving the Past and Creating New Memories

If you’re looking to feel nostalgic, watching old baby videos and cherished family moments on a bigger screen, such as LG’s UHD TV, brings back the feels and memories to life. But beyond reminiscing, it's about living in the moment—whether it’s watching with loved ones or letting little ones peacefully drift to sleep with their favorite lullabies through speakers such as the LG xboom Go. Every moment, from memory to melody, becomes a treasured experience.

Embrace Your Playful Side: Celebrate with Fun and Freedom

Mom, staying in doesn’t have to mean lying in bed all day. While there is absolutely nothing wrong with that, you can also choose to direct your energy towards activities such as belting out your favorite karaoke hits with the LG xboom RNC5, or upping your excitement through your favorite films on the LG QNED TV. Letting loose with every note and every scene can bring back joy and excitement, turning me-time into something truly special. Singing or streaming, it’s just one other way to unwind and enjoy your special day.

Relax and Recharge: A Well-Deserved Retreat for Mom

Being a mom isn’t always going to be stress-free. Many moms go through countless sleepless nights! With the LG Non-Inverter Aircon providing a cool, soothing breeze and the LG PuriCare Air Purifier ensuring clean, fresh air, the space transforms into a haven of comfort to help you truly relax and recharge each night. Whether lounging in bed, catching up on rest, or simply enjoying a peaceful pause, having the right air conditioner and quality can help you unwind in the evening and feel restored by the morning.

Turning Everyday Moments into Meaningful Family Bonds

One of the best ways to celebrate Mother’s Day is for mom to not have to do chores. Turn an ordinary cleaning day into a lighthearted, shared experience with teaching your kids to help out and use the LG Top Load Washer and LG Canister Vacuum. With everyone pitching in and moments turning into memories, it’s not just about tidying up—it’s learning to celebrate mom for all the things she does that we sometimes forget to thank her for

Life’s Good when you celebrate in a way that feels true—whether it’s sharing laughs with family, enjoying quiet moments, or simply doing what brings joy. The best celebration isn’t about grand gestures, but about feeling supported and happy right where you are. With LG, every moment becomes part of a meaningful Mother’s Day, because Life’s Good when comfort, love, and ease fill the space, turning the everyday into something special.

Life's about more than having the latest technology; it's about the experiences technology creates that impact our lives. To learn more, visit www.lg.com/ph and like and follow LG Philippines’ social media accounts (@lgphilippines) on Facebook, Instagram and TikTok.

Building on its strong commitment to driving positive change in communities since 2022, LG is excited to announce that entries for the 2025 LG Ambassador Challenge have officially opened on March 13, 2025. Led by LG Philippines in partnership with Korean Food for the Hungry International (KFHI), and Community Chest of Korea (CCK), this global program reflects LG’s dedication to empowering local communities and supporting sustainable growth.

The LG Ambassador Challenge is all about working together to make a real difference. It encourages individuals, groups, and organizations to come up with innovative ideas that can solve important social issues and improve lives. Since its launch, the program has empowered local changemakers by providing financial support and resources to help bring their projects to life, making a lasting impact on communities.

Originally launched in Bangladesh in 2017, the LG Ambassador Challenge has grown across Asia, encouraging individuals and organizations to propose solutions for key societal issues. The program provides financial grants to selected projects, empowering changemakers to drive meaningful and sustainable change in their communities.

The LG Ambassador Challenge has also delivered outstanding results since its local launch in the Philippines. In 2024, the Life's Good Library On the Go visited seven barangays in Nagcarlan, Laguna, offering learning opportunities to children in underserved communities with limited access to education and structured learning. The children and teachers also received free eye checkups from a local optometrist. Previous winning programs include the 2023 winners—Life is Good, When Life Has Light in Calauan, Laguna which installed solar-powered light posts that contributed to the community’s safety and security. Paliparan Community Livelihood in Dasmariñas, Cavite enabled housewives and out-of-school youth with a means of support for their families. Flowing Water for Growing Future in Lawaguin, Laguna—provided potable water which continues to make a positive impact by improving lives and empowering communities. The 2022 winners include Ride for Hope by Bahay Aruga in Quezon City, which provided ambulance transport for children cancer patients, and Roof for Siargao by Red Charity Gala, which supported home reconstruction after thousands were left homeless during the Typhoon Odette in December 2021.

This year, LG, KFHI, and CCK are focusing on key areas that can create meaningful change:

· “No Poverty” - End poverty in all its forms everywhere · “Quality Education” - Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all · “Climate Action” - Take urgent action to combat climate change and its impacts.

By making use of LG's products and technology, participants have the opportunity to develop practical solutions that can make a lasting, positive impact on their communities.

Interested applicants can simply submit the items below.

All project entries shall include the Entry Form Format which you can also download here or visit https://bit.ly/2025LGACEntryForm.

Email Subject: LG Ambassador Challenge - (Project Entry Name and Location) Name: Designation: Organization: Telephone Number: Mobile Number: Email Address: Program location: Project description: What is the biggest social problem in your community and how can it be resolved? Why should LGE and KFHI select your project: Budget (Detailed 100-day implementation plan required, including unit price, quantity and timeline):

For supporting documents, put all photo and photo captions into a single Microsoft Word file format and landscape orientation for video attachment/s

Submit the digital format entry in not more than 20MB to email address: joaquin.espiritu@lge.com

Mr. Nakhyun Seong, Managing Director of LG Philippines, expressed his excitement for the upcoming program: "The LG Ambassador Program reflects our ongoing commitment to the 'Life's Good' philosophy. It’s an honor to support Filipino changemakers who are working hard to uplift their communities. Through this program, we aim to embrace new ideas, support innovative solutions, and create a lasting positive impact on Filipino lives.”

Take the first step toward creating a lasting impact — be part of the change and help make Life's Good for your community. Submit your entries today and turn your ideas into meaningful action!