It's a rare opportunity to see some of the country's renowned photographers present in one event and FUJIFILM made that happened with the launch of their latest camera models. The launch and introduction of the product models happened at the Photoworld Asia held in Glorietta Activity Center where ach photographers shared their experiences the cameras they use. Displayed at the back of these photographers were the different photos taken that varies from portrait to animals to landscape.

The product launch introduced some of the interesting features. For a beginner these may sounds a little bit vague and pricey but if it is your bread and butter it is something that you should have as a photographer.

Here's what Fujifilm Corporation introduced, its their 6 new mirrorless cameras including the promising Medium Format FUJIFILM GFX 50S. Announced at the Glorietta Activity Center at one of Manila's premier malls, Fujifilm is made the event a lot special to match the success of the X-A2, X-T1 an X-T10 in the Philippines. Fujifilm willingly continues to define and bring cutting edge camera technology in the market and bids these as the next ones to enjoy!

Here are the details about the new releases.

The FUJIFILM X-A10
It is a compact and lightweight camera that deliver the same outstanding picture quality as with its predecessors. With FUJIFILM's 80 year experience in refining its color-reproduction technology, you'll easily get that premium image quality that the X Series cameras always deliver.

The FUJIFILM X-A10 has got a 16.3 megapixel APS-C sensor and a proprietary processing engine that makes sure every shot is of topnotch quality. Even in difficulty shooting conditions, you'll be sure to still have accurate skin tones because the X-A10 has advanced skin tone reproduction capability. Portraits would be perfect. The 180 degree slide and tilt LCD also makes it possible to take really great self-portraits, you'll love taking more selfies!

This model also has inherited the X-A2's energy efficient design which means you can take more photos in a single battery charge. It also has a dedicated Video Recording button on the back that gets you Full HD quality perfect for video blogs and your family's firsts if you're recording memories. You can also transfer photos and videos with ease because the wireless communication functionality takes your shots from camera to Android or iOS devices as quick as a whisk.


The FUJIFILM X-T20

The handy and powerful X-T20 takes pride having a 24.3 MP X-Trans CMOS III ※1 sensor and X-Processor Pro image processing engine. It's faster, able to track moving objects with ease because of updated sensors, processors and redone AF algorithm. Its touchscreen LCD monitor can be used to see before you shoot photos and videos, even at 4K quality to make those professional looking movies together with Fujifilm's proprietary Film Simulation modes. This would be a joy for any person who's wish to be budding Directors, who would like to start with equipment that can do the job. Its autofocus speed is phenomenal, even shoot moving objects at faster rates because of the improved AF-C mode. You can use 24 high-performance FUJINON X-mount lenses for ultimate versatility. You can shoot in different conditions and still expect superb image quality.

For the X-T20, you're bound to take advantage of the output video which can be recorded to an external monitor via the HDMI port and input audio from an external microphone. This would be perfect for interviews, scenes and can cope up with your artistic lines when needed. This model is available in Silver and Black.
The FUJINON XF50mmF2 R WR Lens

The powerful cameras need lenses that would maximize its potential and Fujifilm delivers. With the remarkable success of the compact and stylish FUJINON XF35mmF2 R WR and the XF23mmF2 R WR lenses, Fujifilm Corporation sees the need to have a prime lens that can take portraiture to another level. It features 9 elements in 7 groups including one aspherical ED lens plus an inner focusing system. Thanks for the superbly engineered stepping motor, the lens performs brilliantly fast and and does silent autofocusing. It's made generally of metal parts so you get that premium feel. The XF50mmF2 R WR lens is weather and dust resistant. It can even operate in -10°C weather so there's no problem if you're taking it outside the country and vacations where there is snow!


The FUJIFILM X100F

All the motivation you need to make your photo and video better is here. This is the FUJIFILM X100F. With a 24.3 Megapixel sensor and processor, this is the best Premium Compact Digital camera in FUJIFILM's line. Take glorious shots of the bottom of the creek or top of the hill, you'll get that high quality image via the camera's hard working high speed image processing engine. It's got the specialized hybrid viewfinder which can switch between optical and electronic viewfinders.

You can expect excellent reproduction of colors and gradation of tones in this model. You are sure to capture premium quality images in both stills and on video. FUJIFILM listened. When making this particular model, it reflected requests from users of previous ones. You'll feel a little nostalgic as it's got a built-In ISO Dial reminiscent of film cameras - with a body that can best rival the most advanced ones in the market. The high-speed image processing engine “X-Processor Pro” in the X100F also produces image quality comparable to that of cameras equipped with a larger sensor and higher pixel count. It's getting you your money's worth.
The FUJIFILM X100F can produce low-noise images even at ultra-high ISO settings resulting in shots with needed deep blacks - and smooth gradation of tones. It's remarkable even in low light conditions. Expect feature advancements from other camera models to be seen in this compact camera and more. It's got a built-in neutral density filter for those extremely bright light shots, useful in landscapes and outdoors. There's not a lot of noise in this either because of the silent electronic shutter. Don't expect to disturb wildlife or sleeping babies with this on your hand. It also supports multiple exposure so you can have fun and take two shorts in single frame. Plus an interval timer shooting mode for those who fancy time lapse photography. Imagine the possibilities!

The FUJIFILM X-Pro2 Graphite Edition

Giving you a little more of flair, this is the X-Pro2 Graphite Edition. The well-loved model just got a little more premium with a dose of rich metallic texture by applying a special multilayer coating unique to this piece of hardware and its corresponding interchangeable lens. You'll love its look, plus the FUJINON lens XF23mm F2 R WR can get you high resolution images with a fast and silent auto focus system that can impress the most meticulous photographers who want it.
Aside from the body, it's got the Advanced Hybrid Multi Viewfinder which enables it to instantly switch between the optical viewfinder and electronic viewfinder. The X-Pro2 also features the 24.3MP X-Trans TM CMOS III sensor which takes superb, high quality images that exceeds photographer expectations especially with mirrorless cameras. Thanks to the X-Pro2's APS-C sized sensor and a long list of features, it's a really good camera for reportage and professional looking images. There's so many things you can do!

The FUJIFILM X-T2 Graphite Silver Edition

Taking one great thing and making it even better, FUJIFILM Corporation bids you'll love the X-T2 Graphite Silver Edition. It starts up fast and it uses a unique color reproduction technology so you could enjoy the outstanding image quality Fujifilm is known for. It also supports 4K Video, taking those memories for a spin so you could keep it in digital form for a long time. It comes with tailor-made accessories including a premium leather strap, aluminum hot shoe cover and a matching EF-X8 hot-shoe mount flash.

The X-T2 Graphite Silver Edition is made with a multi-layer coating that's triple baked so you could see an elegant and tactile finish. They begin with a matte black undercoat applied to the magnesium top covers you could see deeper blacks and make the highlights stand out. They also have utilized a proprietary Thin-film Multilayer Coating Technology and apply graphite silver for a smooth finish. It's going to look luxurious and have that distinct shine plus a third layer where they put a clear varnish so it could have that glossy finish. This would be perfect for people who prefer it classy.

The FUJIFILM GFX 50S

A dream is only a dream when you don’t act on it. For the pièce de résistance, FUJIFILM Corporation introduces you to the FUJIFILM GFX 50S. The GFX 50S has the highest ever image quality from the company and is categorized as a medium format mirrorless camera. It adopts the FUJIFILM G Format (43.8 x 32.9mm medium format) sensor and utilizes a whopping 51.4 MP. This is industrial and chic, perfect for those who are looking for cameras equipped with a large sized sensor with an even higher number of effective pixels. If you want something commercial grade, this is the perfect gear for any genre of photography. Fujifilm will also be releasing the “FUJINON GF63mmF2.8 R WR”, “FUJINON GF32-64mmF4 R LM WR” and “FUJINON GF120mmF4 R LM OIS WR Macro” interchangeable lenses.

Driving on image design technology for over 80 years, they've built an unbelievable camera that's got 1.7x the area of full frame sensors. It hastens excellent light reception because of the large area of each pixel and it produces high quality images that could exceed and beat cameras equipped with full size sensors. The Movie function on the GFX 50S also supports Full HD recording and people can enjoy high quality shots even with no post-processing done on it. This is the ultimate high-end mirrorless camera made with Magnesium alloy making it one of the most compact and lightweight devices in this class. It only weighs 1.23 kilograms together with the standard lens (GF63mm F2.8 R WR). If you think about it, that's about 60% the weight of a medium format DSLR camera that's equipped with a sensor of the same size. This is also special as it's got a detachable structure, adopted for user convenience. The EVF-TL1 EVF tilt adapter is also sold separately and you can conveniently use the LCD to focus on subjects. They will also be churning out ultra-high resolution FUJINON GF Lenses aside from the ones done for the GFX 50S. Hopefully to become future ready for those who are in the plans to upgrade gears? If you plan to have higher quality images, perhaps it's time you get the GFX 50S, the GF Lens line too. This would be a really great investment for those who are keen to have the best photos, videos and the most advanced camera technologies in the world today.




FUJIFILM

There was part of my life that I once attended a Photography Session during my college days. Together with other participants they toured us in some parts of Metro Manila that showed poverty. It was a great experience because I was able to expressed the true situation through the picture that I've taken. Together with the other participants we had an exhibit showcased what we have learned and saw.

Last Month, Fujifilm held a Mirrorless Revolution Press Conference at New World Hotel, hosted by Bianca Araneta Araneta-Elizalde who is a fujifilm camera user. According to here she is a DSLR user before, now that she is a Mom already, she is more fond on Photography, capturing the special moments with her Family. 


Any photography expert and enthusiast will tell you that the best camera is the one you have with you. In this age when we’re constantly trying to unburden ourselves, bringing around a big and bulky DSLR is no longer practical and simply does not suit our daily lifestyle. But imagine shrinking a DSLR while retaining, even improving its most viable features—high resolution, color accuracy, and advanced auto-focus technology: That is exactly what you’ll get with a Mirrorless camera.


Product Specialist of Fujifilm explained to us some of the details of having a Mirrorless Camera. One of the information that I got was that it is more compact, capable, and user-friendly, Mirrorless cameras are the future of photography and can out-perform DSLRs in form and function.A Mirrorless camera does not have the mirror-reflex found inside DSLRs, which reflects light into the viewfinder—and in turn makes DSLRs bulky. By removing this mirror, light travels directly into the camera’s sensor, allowing for a lighter and quieter camera, while still giving users the option of changing and choosing from a variety of lenses. It gives great image quality that can rival that of full-sized DSLRs—but without the back strain.

What’s a good Mirrorless camera to switch to?

A lot of us used to bring DSLRs to reunions, vacations, and even concerts, enduring the weight for the desire to take professional-looking photos of life’s milestones. But the camera world and even the most pro-DSLR skeptics are already switching to FUJIFILM X Series Mirrorless Cameras. And we non-photography folk must follow suit.

The X Series was built with functionality and portability in mind, easy to carry around anywhere, especially when sight-seeing and going on an adventure. Those controls that let photographers create the best shots (shutter speed, exposure, ISO, and all that jazz)? They’re placed in such a way that’s much easier for us regular users to find them, in simple, back-to-basic dial operations. No more puzzling over complicated menus found on other models.
FUJIFILM X Series also boasts of producing the best image quality with less graininess, thanks to the X-Trans CMOSsensor that produces accurate and natural colors, even skin tones. No need to worry about making your subjects look yellow, blue, red, green, or purple. And speaking of colors, if you’re more into artsy photo finishes, FUJIFILM’s X Series still allows you to utilize them for creating moods with six different color Film Simulation modes, culled from FUJIFILM’s 80-year history of photographic film manufacturing.

The X Series also offers 18 high quality premium lenses packed with superior technology, such as the Nano-GI coating for sharper images and the world’s most advanced Optical Image Stabilization technology that helps detect and correct low frequency camera-shake elements, rendering beautifully clear pictures. Like the X Series cameras, FUJINON lenses are compact and lightweight, and hold with them 80 years of lens development history. Why you must make the switch and go Mirrorless

Mirrorless is touted to outpace old technology and render it outmoded, so now’s the time to invest in better quality captured memories sans the burden of heavy equipment. But besides the weight and size advantage, there’s just so much more to Mirrorless technology that makes it irresistible to photography enthusiasts and regular camera users.
1. It’s so quiet and discreet A loud shutter can ruin the perfect moment;all it takes is one loud “thwack”to alarm your subject, which typically happens when the mirror inside the DSRL swings up. With an X Series Mirrorless camera, you can shoot candid and intimate photos of your baby, pet, friends, object of affection, or even your favorite celebrities without being noticed!

2. It reduces the camera shake caused by the mirror in DSLRs Not only does removing the mirror get rid of the noise from the flipping motion, it also minimizes the vibrations that cause blurred images—yes, it’s not always you. Photos are therefore sharper, crisper, and uncompromised with the X Series.

3. More accurate focusing DSLRs tend to miss the focus on subjects because of the separate autofocus sensor. With the Mirrorless camera’s sensor-embedded focus pixels, autofocus becomes more accurate, reliable, and fast.

4. What you see is what you get The Electronic View Finder (EVF) of Mirrorless cameras provides better control than the Optical View Finder (OVF) in DSLR, which only shows the image after you click. With the EVF, you get a live preview of what you’re about to capture, allowing you to make the necessary adjustments before pressing the shutter button—less failed shots!

Finding the Mirrorless camera that’s perfect for you:

1. For the social media maven: FUJIFILM X-A2
If you like documenting everything around and about you, from selfies of your makeup look of the day and family get-togethers to mouth-watering food photos and scenic locations, this stylish camera is for you. Be it self-portraits, landscapes, macro shots, low-light, or flash photography, the FUJIFILM X-A2 allows you to document important moments perfectly with superb image quality.

It’s the first X Series model to feature an LCD screen that flips up 175 degrees, making it easier to take a selfie, with a wide-angle kit lens that allows you to include your surroundings. Its eye detection AF automatically focuses on the eyes, while the Portrait Enhancer mode makes skin look brighter and smoother. And when you’re ready to share your photos, you can easily highlight up to 30 images in your camera and wirelessly transfer them to your smartphone to post immediately! This camera is great for parents who love to take photos of kids and upload them on Facebook, as well as femme fatales who work hard during weekdays and party harder on weekends.

2. For the globe-trotting shutterbug: FUJIFILM X-T10
The FUJIFILM X-T10 turns any trip, whether in everyday life or another part of the world, into the ultimate photo opportunity. With its new autofocus system, it has modes for high speed and precision, as well as for capturing moving subjects. This is actually great for parents who want to document memories of their kids—from sleep to play—as well as for pet owners.

It also has evolved Film Simulation settings, allowing you to instantly capture brilliant images of your picture-perfect vacation without the need for lengthy photo editing. You can get the most from the FUJIFILM X-T10 with the wide selection of FUJINON interchangeable lenses.

3. For the adventure-seeker: FUJIFILM X-T1

Individuals who take their photography as seriously as their adrenaline fix deserve the X Series camera that boasts the world's highest viewfinder magnification ratio of 0.77x and fastest display with a lag-time of just 0.005 sec., packaged in a compact, weather-resistant statement-making black or graphite silver body. The weather-resistant structure is sealed in approximately 80 places and is both dust and water resistant, and can cope in temperatures as low as -10°C. Ready for every scene and purpose, FUJIFILM X-T1 also has the complete lineup of accessories.

FUJIFILM X-T1's Real Time Viewfinder allows you to immediately see any changes to your composition, keeping you in touch with your subject. Its newly designed Graphic User Interface provides a fresh shooting experience with clear details and a comfortable at-a-glance view of your settings. It’s ideal for composing expansive landscapes, as well as sports and action photography. 4. For every group’s designated documenter: FUJIFILM X-E2

There’s always one person in the family, at work, or among a group of friends who’s the designated photographer and videographer during trips, gatherings, and pretty much every photo opportunity there is. If that person is you, this camera is the essential companion.

The X-E2 is equipped with all the fancy functions you want in a high-performing camera, like an enhanced Electronic Viewfinder (EVF) that includes the world's fastest display lag-time of 0.005 sec. and firmware upgrades that will shorten the display lag for FUJIFILM X-E2's EVF to less than 1/10 that of the current firmware to the world's fastest, invented as Real Time Viewfinder in FUJIFILM X-T1. It also boasts the world's fastest auto focus speed of 0.08 sec., achieved by FUJIFILM’s evolved AF system that tracks the subject with precision even in high-speed continuous shooting, ideal for photographing children, pets, and other subjects that seem to be constantly on the go.

It also comes with the ultimate sensor, X-Trans CMOSII, that delivers unprecedented resolution,unmatched color reproduction, and even higher definition image capture, paired with advanced Lens Modulation Optimizer (LMO) for images with incredible sharpness. You can capture everything, from panorama shots in stunning large-size prints to time-lapse photography,as well as HD Movies with the combination of FUJIFILM X-E2's large sensor and bright XF/XC lenses.

The design of the FUJIFILM X-E2, which comes in a classic silver or discreet black body, allows you to catch those "perfect moments”with a dial operation that makes the camera an extension of your vision, allowing you to change settings instinctively without looking up from the viewfinder. It’s fixed with an internal Super Intelligent Flash that automatically gives the ideal amount of flash for every scene, even under strong backlit or dark conditions, and prevents washout of the subject and background. Capping off a list of features that are every lensman’s dream, it also features the original "one touch" wireless transfer that lets you share high image quality on the spot to your smartphone or PC with its built-in Wi-Fi, as well as straight to your social media accounts or even to a friend.
With more photographers switching to FUJIFILM X Series Mirrorless Cameras, it’s about time we regular shutterbugs follow the experts’lead. Popular street photographer XyzaDela Cruz Bacani recently joined the roster of X-Photographers, which also includes street and travel photographer Rommel Bundalian, fashion photographer Niko Villegas, commercial shooter Jan Gonzales, wedding photography maestro Lito Sy, and landscape photographer Randall Cipriano.
Just like the host Ms. Bianca, I am a mom of two kids, I like to capture every moment that I have with them. It is nice seeing them as little as they are because they grow very fast, capturing the smile on their faces is really worth to capture and this picture will be cherish by me and my husband.

Mommies, If you have a budget why not invest and have your very own Fujifilm Mirrorless Camera. I wish this coming Christmas I will have a Fujifilm X Series Mirrorless and I claim it.

For more details: http://fujifilm.com.ph/ https://www.facebook.com/fujifilmphilippines