After months of eager anticipation, the moment has finally arrived! Pregnancy is an extraordinary journey, and as mamas approach the final stretch, it's crucial to ensure you are well-prepared for the big day. edamama, a trusted partner in parenting, is excited to introduce the Ultimate Hospital Bag Checklist.

Preparing for your hospital stay is a vital aspect of getting ready for the little one's arrival. To simplify this process, we've developed a straightforward and comprehensive checklist, covering everything the family unit would need. Our goal is to provide an insightful guide, carefully crafted to ease any concerns and infuse a sense of excitement as you embark on this new journey.

Best Time to Prepare Mama’s Hospital Bag

Since every pregnancy is unique, we recommend preparing your hospital bag as early as 30 weeks, but no later than 38 weeks. Having a bag ready ensures everyone is well-equipped and can focus on the joyous moment of welcoming a newborn into the world.

Hospital Bag Checklist for Mama

Birth plan: Keep it easily accessible and ready for discussion

Comfortable clothes: Robes, pajamas, slippers and socks are a must. Pro tip: carry a sweater as it can get cold inside hospitals!

Postpartum binder: a must-have for recovery comfort!

Toiletries: Essentials like toothbrush, skincare, lip balm, hairbrush, hand sanitizer, mouthwash, makeup remover, facial wipes and deodorant. If you have a favorite soap and shampoo/conditioner, carry them along if you opt to take a shower post delivery.

Nipple cream and breast pads: For comfort and protection as you establish your milk supply.

Nursing bras: Convenient and comfortable for your changing breasts

Nursing pillow: Check with your hospital if this is provided! If not, carrying your own can help maximize yours and baby’s comfort

Nursing Cover: Handy especially given the frequency of visitors in your room.

Adult diapers and postpartum absorbent underwear: For support and comfort

Snacks and water bottle: To recharge your energy after giving birth, for those in between meals hunger pangs and to ensure you stay hydrated

Breast pump: If you want to get a headstart on pumping and/ or to get guidance on usage with a lactation consultant

Going-home clothes: Choose clothing that is loose, comfortable and breastfeeding friendly. And don’t forget to bring slip-on flat shoes for ease.

Gadget charger: keep it handy so you never miss a precious moment with the little one!

Hospital Bag Checklist for Baby

Pedia’s contact info: Keep essential contact details to reach the baby's pediatrician and your chosen lactation specialist (check with your hospital)

Hospital outfits and going home clothes: Onesies, blankets, beanies, mittens and booties. Pro tip: we recommend full length zipper onesies for maximum ease in changing baby’s outfits routinely Swaddles, muslins and sleep sacks: To maximize baby’s comfort

Baby toiletries and diapers: Cleansing gels, wipes and newborn diapers.

Car seat: Reliable and trusted gear for going home.

Hospital BagChecklist for the Partner

Hospital paperwork, IDs and insurance documents (if applicable). To save time and ensure a smooth check in and check out process

Sleeping gear and pillow: Ensure comfort during limited-space sleeping arrangements.

Extra clothes: Including a sweater in case of cooler temperatures indoors

Cash: To keep on hand for any unforeseen expenses.

Gadgets: Camera, tripod, phone charger

Having a reliable ally is a necessity as you get ready for this wonderful adventure into parenthood. edamama, the leading parenting platform that offers trusted and loved brands from the Philippines, has planned a one-stop shopping and education event for new parents. The New Mama Expo from March 1-3 2024 is bringing more than 250 family brands to Megatrade Hall 2-3, SM Megamall, with deals upto 70% off!

“As a mom-to-be navigating pregnancy in the pandemic, I felt the weight of endless product scrolls, questioning their credibility.” Bela Gupta, CEO and founder of edamama shared. “edamama started because I knew there were a lot of parents out there who were just like me and I wanted to give them a hub where parents could access trusted and reliable brands for their family. The New Mama Expo 2024 is our gift to parents—a blend of shopping and learning experiences. We hope that we've fulfilled our purpose as the leading parenting ally in the Philippines, simplifying the journey for every parent.”

Make the journey as a parent easier and more pleasurable by learning from our experts and doctors in our learning zones on pregnancy and parenting. Enjoy shopping essential supplies and discounted buys on all of the leading brands when you register (for free) by clicking this link.

Stay connected with edamama on social media and download our app:

Web: http://www.edamama.ph
Facebook: https://www.facebook.com/edamama.ph
Instagram: https://www.instagram.com/edamama.ph
TikTok: https://www.tiktok.com/@edamama.ph
LinkedIn: https://www.linkedin.com/company/edamamaco
Youtube: https://www.youtube.com/channel/UCUKcx-rUn_v0mz07FrKav9Q
App: Apple App Store, Google Play Store, and Huawei AppGallery

Every relationship is built on love and trust. It may take a lot of time to establish these with friends and partners, especially if you’ve just had your heart broken. But it’s always worth it when you find that lifelong bond. This is something John learned with his beloved Zephy.

For Valentine’s Day, smartphone brand Infinix released an emotional TikTok video featuring *25-year-old John*. He talks about what loyalty means for him as someone who’s experienced many heartbreaks in his life. He lovingly talks about Zephy, who he describes as affectionate, always excited to see him whenever he comes home, and a best friend he can always hang out with.



As John talks about his beloved Zephy, it’s revealed that Zephy was his late dog. “Zephy never let me feel na mag-isa ako. She’s there to comfort me. She always cheers me up when I feel down. She saved me from turning my back to the world.”

Infinix spotlighted this #PAWfect Moment to show that love and loyalty can come in many forms. John’s story is an example of how his dog Zephy gave him a new perspective on love after going through many difficult moments since he was a child. Zephy may be running free in heaven’s dog park, but she was able to show his owner what unconditional love looks like.

Sharing #PAWfect Moments

Pet lovers can also share their favorite #PAWfect moments with their furbabies for a chance to win Infinix merch. All they have to do is first follow Infinix Philippines’ official TikTok account, and post adorable photos or videos with their pets publicly on TikTok and Facebook with the hashtags #InfinixPAWfect and #UnleashingThe Love. Lastly, they have to tag Infinix Philippines to make their entries count.

Infinix fans and fur parents can enter from February 15 to 23. The top five entries with the most views and engagements will get the chance to win TWS earbuds or a power bank. Infinix will announce the winners on its social media channels on February 23.

The “HONOR Your Heart: A Jump Rope Workout for the Philippine Heart Center by HONOR Philippines in partnership with Jump Manila” was a huge success after over 500 participants joined the donation and awareness drive on heart health with the total proceeds going to the beneficiaries of the Philippine Heart Center.

“This partnership has been truly meaningful for all of us in HONOR. What better way to shed light on heart health than during love month, right? We celebrate love every February, yet we know very little of our heart health. With the success of HONOR X9b 5G, a platform has opened for us to raise awareness on this important matter,” said HONOR Philippines Vice President Stephen Cheng.

“As long as we have a platform and as long as there are brands like HONOR Philippines that are willing to support this great cause, we will always aim to raise awareness on heart health,” said Jump Manila Founder Erwin Ng.

Held during the Car-Free Sunday Mornings at Ayala Avenue on February 11, over 500 jumpers flocked together in hopes of raising funds and awareness for the Philippine Heart Center. The jump rope workout, led by Jump Manila, was enjoyed by the participants. Food and refreshments were also sponsored by Fitbar, Gardenia, and Sip.

HONOR X9b 5G was put on a test yet again as the participants tried its viral smash and drop tests. First seen to destroy a hallow block and watermelons, the HONOR X9b 5G was seen to be smashing a hard-shelled coconut.

Priced at Php 16,999, the HONOR X9b 5G is readily available on Lazada (https://bit.ly/Laz_X9b_PressRelease), Shopee (https://bit.ly/Shop_X9b_PressRelease), TikTok Shop (https://bit.ly/Shop_X9b_PressRelease) and HONOR Experience or Partner stores.

To know more about the complete features of HONOR X9b 5G, you may visit: https://bit.ly/HONORPH_X9b_Pressrelease and head on to HONOR Philippines’ social media platforms for exciting announcements: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok Shop: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.

Southeast Asia's insurance sector is undergoing a massive transformation to keep up with evolving market demands and maintain competitiveness. In the Philippines, where insurance penetration is at a mere 1.68%, the industry is grappling with persistent challenges such as complexities, outdated systems, and regulatory hurdles. However, amidst these obstacles, the industry is forging ahead with innovation and modernization with insurtechs emerging as crucial drivers of this change, fueling efficiency enhancements and elevating customer experiences.

Insurtechs have facilitated the seamless integration of insurance into the purchase journey across diverse platforms, including e-commerce, fintech, and logistics. They have also made it possible for brick-and-mortar establishments such as convenience stores to become viable distribution channels to enhance accessibility and awareness of insurance products, bringing offline consumers online. Insurtech firms likewise empower insurers to create personalized products, meeting the unique needs of underserved sectors and effectively managing emerging risks in digital consumers' lifestyles today–these include pet insurance, travel insurance, electronic and mobile phone protection, and even micro, small, and medium business insurance.

Amidst the industry's continuous transformation, insurtech Igloo identifies key trends poised to persist in 2024, further elevating efficiency throughout the insurance value chain and propelling the ongoing momentum of embedded insurance and personalization.

AI-Powered Data Analytics for Enhanced Risk Assessment

Artificial Intelligence (AI) is fast becoming the cornerstone of the insurance sector, revolutionizing the way companies analyze data and assess risks. This year, we can expect insurers to increasingly leverage AI for advanced data analytics, allowing them to gain deeper insights into customer behavior, preferences, and emerging risks. By harnessing the power of AI, insurers can enhance their risk assessment models, leading to more accurate pricing and better management of uncertainties in the ever-changing market.

Blockchain for smoother claims processing

Blockchain's sustained influence in insurance underscores its pivotal role in streamlining claims processing. The decentralized and transparent nature of blockchain ensures efficient, fraud-resistant transactions, expediting claims settlement, and reducing administrative costs. This enduring trend continues revolutionizing the insurance landscape by enhancing accuracy, trust, and operational efficiency.

Zero-Code Platforms for Swift Product Launch

The adoption of zero-code platforms is set to streamline and accelerate the launch of new insurance products across various channels. These platforms empower insurance companies to develop, modify, and deploy applications without extensive coding, significantly reducing the time and resources required for product development. This rapid deployment capability ensures that insurers can respond swiftly to market demands, offering a diverse range of products tailored to the evolving needs of consumers.

Digital Empowerment of Agents to Boost Productivity

As the industry becomes more digital, insurance agents are also set to benefit from advanced technologies that enhance their productivity and improve customer interactions. In 2024, insurers are expected to invest in empowering their agents with digital tools and resources, facilitating seamless communication, quicker policy issuance, and personalized customer experiences. The digitalization of agents also contributes to an overall positive customer journey, fostering loyalty and satisfaction.

Securing Against Climate Change Through Insurance

Climate insurance has emerged in response to the increasing frequency and intensity of climate-related events. As businesses, individuals, and governments grapple with the impacts of climate change, insurance has become a critical tool for managing the financial losses resulting from it such as damage to agriculture, infrastructure, and personal property. This trend exemplifies a proactive approach to mitigating economic losses, aligning with the shift towards sustainability and resilience in the face of climate uncertainties.

Igloo believes the rising demand for personalized insurance in our region is prompting insurers and embedded insurance ventures to embrace the latest tech trends. By seamlessly incorporating these innovations, the leading regional insurtech firm is not just keeping up; it's staying one step ahead, shaping the future of insurance for Southeast Asian communities. Its commitment is to remain at the forefront of industry shifts, ensuring its approach aligns seamlessly with the evolving needs of its valued customers.

Bayad, the pioneer brand in the outsourced payment collection system in the Philippines, together with its parent institution MERALCO, ties up with the local government of Quezon City as it holds its flagship livelihood training program “QC Pangkabuhayan”.

Now on its third year, the said event was held last January 23 to 25, 2024 at Serbisyong Bayan, Batasan Hills, Quezon City and at Quezon City Municipal Hall.

Over 2,400 residents participated in the event and were trained with effective ways in starting a business. Alongside this, Bayad introduces Bayad Asenso, an easy-to-use bills payment and loading business mobile application enabling micro-entrepreneurs to become Bayad Agents in their communities and earn additional income.

Owners of sari-sari stores, eateries, bakeries, laundry shops, water refilling stations, and other small establishments may register as Bayad Agents and become top-of-heart in their neighborhood with the convenience and accessibility they will be able to provide.

Interested Bayad Agent applicants may simply download the Bayad App, register, and upgrade, to have access to the “Business” section and from there follow the simple registration process. The Bayad App is available in the Google Play Store, App Store, and the Huawei App Gallery.

For private or government institutions that are interested to onboard a group of Bayad Agents, you may send an email to qmgonzales@bayad.com or call us at 09989652330.

Bayad provides end-to-end support services for efficient payment and collection processing.

Solo travel offers a liberating experience, often overlooked, allowing one to unplug from the constraints of group preferences and experience destinations at one's own speed. The freedom to be spontaneous is a significant advantage, letting travelers take detours and create memorable experiences.

Capturing memories of places, food, selfies, or random moments while traveling is almost necessary. While there are tools that could help one with this, such as selfie sticks, selfie timers, and tripods, they’re often just a hassle and extra baggage to bring during the trip.

Here comes your next favorite travel buddy: the OPPO Find N3 Flip, which is more than just a traditional flip phone. It provides features that bring comfort to calm every solo traveler’s budding anxieties and ensure a memorable vacation throughout.

With the OPPO Find N3 Flip's innovative clamshell-like design, users can effortlessly switch between taking selfies and using the strong rear camera for regular images. This device comes in two color options: Cream Gold, and Sleek Black, giving off a sophisticated vibe and easily match your style. Imagine bringing along a pocket-sized but very useful accessory during your trip.

Cutting Edge Camera Capabilities

One of the best features of the Find N3 Flip is its high-quality triple camera system with the iconic Hasselblad branding. It has a 50MP Wide-Angle Camera, 48MP Ultra Wide Camera, and 32MP Portrait Camera, providing users with high-tech flip phone camera capabilities that allow for clear, vivid images that capture every location's unique character. Take those selfies, scenic views, or foodie shots with confidence even alone.

Another feature this device has is the Multi-Angle FlexForm, which allows users to shoot images in multi-angle captures and hands-free. There’s no need to set up a tripod or selfie stick anymore. Just find a safe, flat surface and angle your OPPO Find N3 Flip to capture your subject well.

Highly Accessible Cover Screen

One of the best highlights that makes the OPPO Find N3 flip stand out is its large and functional cover screen. Thanks to its remarkable vertical cover screen, the OPPO Find N3 Flip makes navigating uncharted areas accessible without snapping your phone open. Different useful widgets, such as Maps, Messages, Emails, etc., are accessible straight from the cover screen. Whether you're browsing maps, travel guides, or enjoying collected moments, the phone's intuitive and immersive cover screen elevates the vacation experience.

2024 might just be the year for you to take that action toward fulfilling your solo travel dreams. And the best way to spend it, is with a trusted device that won’t disappoint you. The OPPO Find N3 Flip is available for purchase at its retail price of Php 64,999.

New OPPO Find N3 Flip users can redeem exclusive benefits via the MyOPPO app from partners such as Philippine Airlines (Mabuhay Miles), PAGSS Premium Lounge, Estée Lauder, Origins, or Clinique, The Spa, Cul De Sac and Akimbo.

Learn more about the OPPO Find N3 Flip and stay updated with the latest OPPO news OPPO Philippines’ official website at www.oppo.com.ph/ or its official Facebook page at OPPO Philippines.

Chickenjoy lovers, get ready to immerse yourself in the world of Jollibee Chickenjoy. For the first time ever, Jollibee is inviting fans of the world-famous Chickenjoy to the “I Am A Chickenjoyer Fan Meet”!

Slated on February 17, 2024 from 11:30 am to 10:00 pm at Trinoma Activity Center, this event promises a day filled with joy, laughter, and a shared love for the iconic product.

The best part is, anyone can be part of it. For every Php 100 single receipt purchase of Jollibee Chickenjoy bought from February 15-17, 2024 at any Jollibee store, customers can receive a pass to the event. Just bring the receipt on Feb 17 and present it at the registration booth of the event! Bring family and friends for an even more delightful experience!

Guests can score points and win fantastic prizes as they complete the activities like the Chickenjoyer Claw Machine, Chickenjoy Gachapon and Chickenjoy Bucket Shoot Out.

At stake are limited edition merchandise such as Chickenjoy pillows, shirts, tote bags, notepads, and light sticks. Guests can also step into a full studio setup, have their photos and videos taken professionally.

Jollibee endorsers and self-proclaimed Chickenjoyers Joshua Garcia and Donny Pangilinan will also be present to delight guests as they participate in fun games.

This event signifies that Jollibee Chickenjoy is more than just a meal; it's an experience that fosters joyful stories and connections among millions. Known for its crispy and flavorful skin, juicy and tender meat, and signature gravy, Chickenjoy has stood the test of time and continues to be the country's best-loved fried chicken.

The crispylicious, juicylicious, best-tasting Jollibee Chickenjoy is available nationwide for PHP 109.00 (1-pc. value meal) and PHP 449.00 (6-pc. Bucket). Drop by your nearest Jollibee branch and indulge in its crispy, juicy goodness via dine-in, take-out, or drive-thru. You can also have it delivered via the Jollibee App, JollibeeDelivery.com, #87000, GrabFood, and Foodpanda.

Don't miss out! Mark your calendars and make your way to Trinoma Activity Center on February 17. Let's celebrate the joy of being Chickenjoyers together!

For all the latest updates, like Jollibee on Facebook, subscribe to Jollibee Philippines on YouTube, and follow @jollibee on X/Twitter, Instagram, and TikTok.

Leading smart devices provider HONOR Philippines has officially confirmed the arrival of the much-awaited HONOR Magic V2 in the Philippines on February 21. As HONOR’s latest premium foldable smartphone, the HONOR Magic V2 boasts a high-quality and highly capable foldable form factor, stunning display, all-day battery life, and flagship performance. This combination delivers a user experience that is truly unparalleled.

"Engineered to spur mainstream adoption, the HONOR Magic V2 is the thinnest and lightest book-style foldable smartphone to date, redefining industry benchmarks with significant improvements across form factor, battery, display and user experience aspects,” said HONOR Philippines Vice President Stephen Cheng.

With the HONOR Magic V2, HONOR pushes the boundaries of innovation for foldable devices. Weighing only 231g and measuring 9.9mm in thickness when folded, the HONOR Magic V2 features an ultra-slim and lightweight design to usher the thickness of foldable phone below 1 cm for the very first time. The goal is to offer a comprehensive solution that satisfies consumers’ desires for flagship performance.

The HONOR Magic V2’s superior lightweight design and premium build quality are enabled by the use of breakthrough materials like the titanium alloy in our innovative hinge and second-generation nanocrystal glass. The hinge can be endured over 400,000 folds, while the nanocrystal glass offers 10 times greater drop resistance compared to typical glass. Powering the immersive display is a 5000mAh dual-cell silicon-carbon battery, providing all-day battery life and rapid charging via the included 66W supercharger.

In addition, the HONOR Magic V2's display experience is outstandingly enhanced, with a 120Hz high refresh rate on the inner and external displays, and the industry's highest 3840 PWM Dimming technology used for the first time on a foldable display, allowing for excellent browsing and entertaining experience while also taking into account eye protection.

Catch the launch live on Facebook: https://bit.ly/HONORMagicV2Launch_PR at exactly 6PM and don’t forget to tune in on HONOR’s website www.hihonor.com or social media platforms:

 Facebook (Facebook.com/HonorPhilippines), 

Instagram (Instagram.com/honorph/)

TikTok: (Tiktok.com/@honorphilippines) for more exciting announcements!

To check out HONOR’s wide array of mobile phones, tablets, and laptops at any HONOR Experience and Partner Stores nationwide https://www.hihonor.com/ph/retailers/) or online via Shopee (https://bit.ly/HONORPHShopee), Lazada (https://bit.ly/HONORPHLaz) and TikTok Shop (https://bit.ly/HONORTikTokShop).

Leading online-to-offline parenting platform edamama launched a donation drive to give support and bring joy to underprivileged pregnant women, youth, and orphans in the Philippines.

As part of their “edamamasko po!” holiday campaign, edamama reintroduced its annual “Gift to Give” initiative to gain support from its customers through the first-of-its-kind online gift registry service in their app. edamama, with its employees and merchants, also came together to deliver more pamasko to the chosen charities.

edamama partnered with Tahanan ng Pagmamahal and Generations-Home, which has a network of 69 beneficiaries combined.

Generations-Home provides children in need with care and a home of their own. Their efforts and interventions with Pregnant Women in Crisis (PWIC) are vital to bringing positive change in a nation where 6 million children struggle with the difficulties of being vulnerable or orphaned.

“The donations [from edamama] will impact mothers in crisis, potentially keeping families together,” Jasmin Buma, Generations Home’s Director of Partnership and Advocacies, said. “Alongside the medical care and counseling our team provides, these donations meet our mothers' needs, easing their worries about survival. Ultimately, the goal is to provide PWIC with a safe space, empowering them to make the best decisions for themselves and their children.”

Meanwhile, Tahanan ng Pagmamahal Children's Home aims to provide children with a caring and encouraging environment that attends to every aspect of their well-being, with services on health and medicine, psycho-social care, education, reunification, and spiritual enhancement.

To facilitate gift-giving, each organization created a Gift Registry on the edamama app. This feature allowed customers to easily select items for donation, with each order securely and lovingly gift-wrapped and hand-delivered by the edamama team last January 11 and 13.

"Supporting those in need during the holidays was what we wanted Gift to Give to achieve and we’re glad that we can do so,” Bren Esguerra, edamama’s Business Development Director, said during the turnover ceremony. “Having witnessed first-hand the positive impact of our donations to the women and children supported by Tahanan ng Pagmamahal and Generations-Home, we are even more determined to continue the program with the support of the edamama community."

edamama extends their gratitude to everyone who joined Gift to Give, for imbibing the true essence of the holiday season in spreading kindness and joy.

With another exciting campaign in the works, edamama continues to align with its mission to make parenting easy for mamas and papas in the Philippines with the upcoming New Mama Expo. Dubbed as the biggest shopping and learning event for new mamas, the event is expected to bring together 20,000 parents to discover and experience over 250 trusted and loved brands at the Megatrade Hall 2-3 in SM Megamall on March 1-3. Interested attendees may pre-register for free to unlock big discounts and treats by using this link.

Stay connected with edamama on social media and download their app:

Web: http://www.edamama.ph
Facebook: https://www.facebook.com/edamama.ph
Instagram: https://www.instagram.com/edamama.ph
TikTok: https://www.tiktok.com/@edamama.ph
LinkedIn: https://www.linkedin.com/company/edamamaco
Youtube: https://www.youtube.com/channel/UCUKcx-rUn_v0mz07FrKav9Q
App: Apple App Store, Google Play Store, and Huawei AppGallery

Jollibee, the Philippines' largest and most beloved fast-food chain, is thrilled to announce its triumphant wins at the prestigious Anvil Awards.

Presented annually by the Public Relations Society of the Philippines (PRSP), the ANVIL is the symbol of Excellence in Public Relations. It is awarded to outstanding public relations programs, tools and now, practitioners after careful screening by select PR professionals and judging by a distinguished multi-sectoral jury.



Jollibee Philippines with Ripple8, Jollibee’s public relations agency
(from L-R) Lady Ochel Espinosa from PRSP, Dennis Reyes from Jollibee, Shane Torres from Ripple8, Pamela Grace Cruz from Jollibee, Leanne Yap from Jollibee, Elise Maog from Jollibee, Jean Vittorio Sabado from Jollibee, and Swayne Andaya from Ripple8

The brand shined brightly with its accolades in several categories, including a Grand Anvil Nomination, underscoring its commitment to innovative and impactful campaigns.

Anvil Awards Achievements

Jollibee's outstanding entries were recognized in the following categories:

Title of Entry: Jollibee’s "Sarap ng Pasko"
Category: PR Programs – Marketing and Brand Communication
Anvil Award: Gold

Title of Entry: Jollibee’s “Sarap ng Pasko”
Category: PR Programs – Best Use of Digital
Anvil Award: Silver

Title of Entry: Jollibee’s Christmas Drive-Thru Experience
Category: PR Programs – Marketing and Brand Communication
Anvil Award: Silver

Title of Entry: Jollibee Chicken Sandwich 2023 Campaign featuring Belle Mariano and Donny Pangilinan Category: PR Programs – Best Use of Influencer Marketing Anvil Award: Silver

Title of Entry: My Kwentong Jollibee Mother’s Day: Louder than Words Category: PR Programs – Best Use of Social Media Anvil Award: Silver

Dorothy Dee Ching, Jollibee's Head of Marketing, expressed her delight and gratitude for the wins, "These awards are a testament to our Marketing team's creativity and commitment to excellence, and the collaborative efforts with our partner agencies Ripple8 and Stratworks, which produced these amazing campaigns. After a 3-year hiatus from joining industry awards, we’re glad and thankful to be recognized once again for bringing joy and meaningful experiences to our customers through these campaigns."

About the Award-Winning Campaigns

Jollibee’s award-winning campaigns, such as "Sarap ng Pasko" and the Christmas Drive-Thru Experience, were centered around the joy of Filipino Christmas traditions and the spirit of giving.

Launched for the 2022 holidays, Jollibee's "Sarap ng Pasko" campaign aimed to rekindle the joy of a Filipino Christmas following two years of pandemic-subdued celebrations. The integrated marketing communications plan was kicked off by a holiday-themed video commercial featuring the megabrand’s all-time favorites Chickenjoy, Jolly Spaghetti, and Burger Steak and exciting new products.

Jollibee Philippines took home a total of 5 metals (from L-R) Jean Vittorio Sabado, Leanne Yap, Dennis Reyes, Pamela Grace Cruz, and Elise Maog

A special feature of the campaign entailed transforming one store’s Drive-Thru into a magical spectacle via Christmas lights and décor, adding to the festive experience. Finally, a special delivery promo also allowed customers to share in the holiday gift-giving spirit by donating group meals to underprivileged families. The campaign performed well, helping Jollibee reach top of mind awareness and delivered growth sales targets to cap the year on a high note.

In the winning Jollibee Chicken Sandwich campaign, the brand demonstrated expertise in influencer marketing, maximizing brand endorsers Donny Pangilinan and Belle Mariano, also known as DonBelle, and their respective followings to create buzz, awareness, and hype for the product.

A group of people posing for a photo Description automatically generated

Jollibee Philippines and Ripple8

The brand also revamped its award-winning Kwentong Jollibee films, introducing #MyKwentongJollibee – featuring real stories told by the real people behind the stories. It empowered people to tell their own Jollibee story in their own words. Its Mother’s Day film, Louder than Words, narrates a heart-warming tale of a mother’s love and sacrifice for her son who was diagnosed with Autism. Viewers will see how their shared love for Jollibee enables them to connect and bond better, and also witness the sacrifices she has done to support her son’s development. The film has garnered 20M plus views to date.

All these campaigns demonstrated Jollibee's innovative approach to marketing, blending emotional storytelling with effective PR and digital strategies, thus earning various recognitions in the 59th Anvil Awards.