Second NBA Store in the Philippines Open its Doors at SM Megamall Today

10/16/2015 09:30:00 AM


The National Basketball Association (NBA) announced today that it will open its second NBA Store in the Philippines on Oct. 16 at the Mega Fashion Hall in Manila. To celebrate the opening, five-time NBA champion Ron Harper will make an appearance to meet and interact with fans.

Managed by International Athletic Trading Company, Inc. (IATC), the new NBA Store will offer basketball enthusiasts authentic NBA merchandise and memorabilia. The store will feature an extensive selection of NBA products from all 30 teams, including: official jerseys, footwear, performance gear, lifestyle apparel, basketballs, toys and collectibles. Fans can also find autographed NBA memorabilia as well as a personalized jersey service.

“The initial flagship NBA Store in Glorietta has established itself as the premier destination for NBA fanatics in the country and we could not be more excited to fuel their passion with the unveiling of our second store,” said Melvin Lloyd Lim, President and CEO, IATC. “By opening our doors in the heart of Metro Manila, we look forward to providing more fans access to a comprehensive assortment of NBA merchandise, bringing the authentic NBA shopping experience to Filipinos.”

“We are thrilled to expand our footprint with the opening of the second NBA Store in the Philippines,” said Carlo Singson, Associate Vice President and Country Manager for the Philippines, NBA Asia. “IATC is the ideal partner in our efforts to outfit more Filipinos in their favorite NBA apparel and to offer the widest range of NBA merchandise in the Philippines.”

The NBA Store will carry products from brands such as adidas, NIKE, Under Armour, New Era, Panini, Spalding, Stance, 2K Sports, and many more, including select NBA apparel exclusive to the store.

The first 10 visitors to the NBA Store in Mega Fashion Hall will be invited to attend a VIP launch event and that includes the chance to meet with Ron Harper. While in Manila, Harper will also visit the flagship NBA Store in Glorietta to interact with fans. Regular store hours of the NBA Store in Mega Fashion Hall are 10:00 a.m. to 10:00 p.m. daily.

Earlier this month, the flagship NBA Store in the Philippines received the 2015 Asia Sports Industry Gold Award for the “Best Sports Retail Campaign” in recognition of the store’s industry leading standards

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