Dingdong and Marian Embodying DITO's Connectivity Culture

4/20/2024 08:16:00 PM

Connection, communication, innovation, and commitment, these are what drived the DITO Telecommunications to rise up and be hailed as the Rated #1 Mobile Network in the Philippines by Ookla. This only proves its dedication to providing reliable connectivity and innovative solutions to Filipino consumers.

Amidst this significant milestone, DITO Telecommunity introduces its latest campaign, "DITO SA PUSO KO," featuring none other than the beloved power couple, Dingdong Dantes and Marian Rivera. Beyond their roles as acclaimed actors and pillars of Philippine entertainment, Dingdong and Marian symbolize the essence of family and connectivity, embodying the values at the core of DITO's mission.

The campaign's heartwarming online video, set to the iconic Filipino song "Dito Sa Puso Ko," captures the spirit of DITO's journey to the top. Through a cascade of hearts spreading across screens, the video symbolizes the widespread love and support that DITO has garnered from its loyal subscribers, transforming it into the number one choice for connectivity in the Philippines.

For Dingdong and Marian, joining forces with DITO is more than just a collaboration; it's a commitment to empowering and connecting communities nationwide. As DITO's Brand and Marketing Director, Jasper Evangelista, affirms, "Dingdong and Marian are not just big names in the Philippine entertainment industry; they are icons that inspire positive change and growth across diverse communities."

Reflecting on DITO's evolution from a newcomer in the telecom market to a dominant force, Evelyn Jimenez, DITO's Chief Revenue Officer-Consumer, acknowledges the challenges faced along the way. "Breaking into the market was a daunting challenge amidst the long-standing duopoly," she shares. "But armed with a customer-centric mentality and a passion to make a difference, DITO thrived and flourished."

Dingdong and Marian's involvement in DITO's journey speaks volumes about the brand's commitment to fostering familial connections and enriching lives. Through their on-screen chemistry and real-life partnership, they exemplify the values of unity, trust, and resilience—values that resonate deeply with DITO's ethos.

As DITO celebrates its achievement as the Rated #1 Mobile Network in the Philippines, it recognizes that this milestone is just the beginning of a new chapter. With Dingdong and Marian by its side, DITO remains steadfast in its mission to provide consistent customer satisfaction, value-driven products, and inclusive next-generation technology for the Filipino people.

In a world where connectivity is paramount, DITO Telecommunity, powered by the love and support of its DITOzens, continues to pave the way for a more connected and empowered Philippines. With Dingdong and Marian leading the charge, the future of connectivity has never looked brighter.