Trusted multinational consumer goods company Procter & Gamble (P&G) Philippines recently expanded its baby care export to Asia’s biggest players, Korea and Vietnam, as follow-through on the company’s Php 864 million investment in the Philippines.

“As our country moves on to economic recovery with the new leadership and administration, P&G is supporting this with our investments that promote superior manufacturing of products for export, job upskilling, and economic growth,” says P&G Philippines President and General Manager Raffy Fajardo. The new Pampers export line will produce premium quality Pampers Pull Up Diaper Pants for export to Korea and Vietnam.

For DTI Secretary Fred Pascual, the manufacturing line can also be used as a stepping stone to further globalize the Philippine export industry citing the recently formalized participation of the Philippines in the Regional Comprehensive Economic Partnership (RCEP).

“As a Philippine-based manufacturer, P&G Philippines can leverage RCEP to enhance its access to the Asia-Pacific regional market, as well as its linkages to the global value chain. RCEP will make some production inputs more accessible, our exports more competitive, and manufacturing in the country less expensive. But as it stands, the new line will link the Philippines to the global value chain for manufacturing and distributing diapers across Asia,” says Pascual.

To date, P&G Philippines is exporting its superior hygiene, feminine care, baby care, and laundry detergents to nine countries in the Asia-Pacific region, with South Korea, Vietnam, Malaysia and Thailand on the roster.

The main machinery and equipment used for the new Pampers line is among the most advanced Pampers pants line in P&G across the globe. With this, P&G and DTI are anticipating not only creation of direct and indirect jobs but also the upskilling and re-skilling of workers with the technological skills and know-how required to work on the line.

DTI also mentioned that the new Pampers line supports their mission to facilitate a healthy business environment that enables trade and businesses to thrive.

“P&G Philippines’ investment is a testament to our country’s strong macroeconomic fundamentals and shows that our structural reforms are well-crafted and working toward facilitating investments. These pandemic shock absorbers (so to speak) caused the Philippine economy last year, 2022, to grow at the high rate of 7.6% GDP, the highest rate in over four decades,” says Pascual.

For over 87 years, and most especially during times of need, P&G has always been a Force for Growth and a Force for Good in the Philippines – serving the country through its superior trusted products that promote health and hygiene, and investments that help boost the economy and create jobs. In this new era of economic growth, P&G again demonstrated its commitment to be a nation-building partner that the country can count on.

As the new year unfolds, our mommies and daddies have their own resolutions on how they can be better Power Parents to their babies. This may includegiving babies only the best diapers that will protect them from itchy, uncomfortable rashes. After all, their skin health and comfort should always be a priority. If you have not tried the new Pampers RASH SHIELD with LOTION with ALOE, now is the time to let your babies experience it and not miss out!

Mommies and daddies from all over the country have reported that their babies are happier, more active, and as parents, having found this producthas made them want to kembot all day with their kids!

What are our momfluencers and celebrity dads saying about the all-new and improved Pampers with Lotion with Aloe? As more Power Parents discover the new Pampers Rash Shield with Lotion with Aloe, they also notice that their babies are getting that all-around protection from rashes, giving them more freedom to be more active! Here’s what they are saying:

“Talagang napapa Kembot ang Mithi naming tuwing naririnig ang mga paborito niyang kanta habang suot ang Pampers Rash Shield with Lotion with Aloe!” Trina Candaza notes.

According to Mommy YouTuber Dani Barretto-Panlilio, “I’ve always believed in Aloe, ang lakas niya maka moisturize.”

Model, designer, and blogger Sandy Riccio “Mapa kembot man or him learning how to roll over, I never have to worry thanks to the new and improved #PampersRashShield powered with lotion with aloe!”

Aside from the new Pampers LOTION with ALOE, parents love the exciting rewards they get from Pampers. For example, just visit pamperserwards.ph, scan the receipts of your Pampers Lotion with ALOE pants or taped diaper purchase andautomatically get a chance to win online vouchers!

You may also join the Pampers Kembot Nation Challenge[1] today to win cash prizes of up to P100,000 when you upload a video of your babies dancing to the Kembot Nation jingle!

Here are the full mechanics:

1.Purchase the new Pampers with Lotion with Aloe.

2.Upload a link of your baby’s video dancing to the Kembot Nation jingle on Facebook or Instagram.

3.Power Parents must submit their video entry via pampersrewards.ph on or before February 28, 2022, 11:59PM.

4.State in your caption how active your baby gets when they use the new Pampers with Lotion with Aloe and include these hashtags: #PampersRashShield #PampersKembotNation #PampersPH.

The grand winner will be getting 100,000 pesos in cash, 3 winners of 10,000 pesos cash, and 10 winners of 2,000 worth of e-Comm vouchers. Find out more in pmpersrewards.ph.

Give your babies all-around protection from rashes, try the new Pampers with Lotion with Aloe and let your babies kembot all day, every day!

[1] DTI Fair Trade Permit No. FTEB-133265 Series of 2021

Having a family is one of the greatest gift in life. It is a very wonderful event that comes into our way, especially when we have the kids that gives happiness everyday, but still there are some circumstances that we are going to face as the days pass by.
Like Jolina Magdangal-Escueta and her hubby Mark Escueta welcome the changes in Pele's life. Both of them are hands-on parents and are just amazed at how their three year old son, Pele, is literally growing up before their eyes.
Momshie Jolina explains that Pele can do lots of things now that he is three years old, he loves to talk a lot, sings, though he is so hyper, but he is more on sweet little one. She added that out of the blue suddenly Pele says "I Love You Mama" and hugs her. Even wearing his own diaper he can do it now especially with the new Super Twin Easy Wear Baby Pants Diaper. Momshie Jolina said "Pele is on the stage of terrific three".

"Dati, he usually plays in one place pero ngayon takbo na siya ng takbo, talon nang talon. So kung before, he wears super twins premium baby diapers, ngayong lumalaki na siya and with his more active behaviour, Pele now uses the New Super Twins Easy Wear Baby Pants," Jolina reveals.
Ms. Aileen Choi-Go, VP for Marketing of Megasoft Hygienic Products Inc., is grateful to the Escuetas for being the face of the super twins brand for two years now.
"As a family, Jolina, Mark and Pele personify the qualities of super twins premium baby diapers and the new super twins easy wear baby pants - providing support, protection and comfort for baby, as he happily explores and enjoys learning and playing."

The new super twins easy wear baby pants' leak control channel quickly absorbs and draws away wetness from skin to avoid irritation. The liquid lock layers lock away liquid to prevent leaks while the cottony soft top sheet keeps baby cool and dry to minimize diaper rash.

"And of course, Jolina is fashionable just like our super twins premium baby diapers and the new super twins easy wear baby bants with the fashionable denim design," Ms. Aileen Adds.
But the change in Pele that is most welcome for his parents is that he has grown to be a more loving person.

"Our Journey as parents only makes us feel blessed everyday. All the sacrifices, all the hardwork, all the patience, lahat ng pagod, lahat napapalitan ng saya makita mo lang yung ngiti sa kanya. Lalo na pag lumapit sayo, yakapin ka at sabihn ni Pele na I Love You Mama, I Love You Papa, it's all worth it," Jolina Relates.

"We must have done something really good to deserve this kind of love. This experience is not only making us better parents but better people," Mark says.

"And we could have not done it without the support of people around us including our super twins family and to them we say thank you," Jolina Narrates.
Mommies who have a little one try the new Super Twins Easy Wear Baby Pants Diaper to feel the way Escueta Family feels the #AlagangTeamSuperTwins.  

More stories from the Escuetas and #AlagangTeamSuperTwins by following them on instagram @megasoft_ph and adding them on facebook www.facebook.com/supertwinsbabydiaper

Huggies Philippines launches today the "Expert Panel," a new online consultation tool to help guide new and experienced mom through their motherhood journey. Through its parent company, Kimberly-Clark Philippines, they partnered with the Perinatal Association of the Philippines (PAP) to create an online hub for moms to get direct access to helpful tips and advice on maternal and baby care. The official launch was held in a media event at the EDSA Shangri-la Hotel.

The PAP is a premier council of health professionals who have dedicated their lives to understanding baby healthcare and motherhood, and sharing it with those who seek the right information. During the launch, Kimberly-Clark Philippines and the PAP formalized their partnership through and official contract signing between both organizations, recognizing their mutual efforts to provide easy access to tips that will ultimately help guide moms in raising their babies.
"As the lead advocate and major advisory body on maternal and neonatal healthcare in the Philippines, we are very proud and excited of our partnership with Kimberly-Clark Philippines. Together, we hope to continue advocation for optimal and ethical care among healthcare providers and our stakeholders, promoting a harmonious collaboration between both parties," said Dra. Ma. Theresa Hilario-Jimenez, President of the PAP.

According to a recent survey conducted by Kimberly-Clark Philippines, online information is one of the top sources moms use when getting tips about baby care and motherhood. Recognizing this, Huggies Philippines created the Expert Panel, a free online consultation platform that offers moms easy access to credible tips and advice straight from the experts of the PAP. Now, expert advice is only a click away with the Expert Panel currently housed in the official Huggies Philippines website at www.huggies.com.ph/ExpertPanel
"Kimberly-Clark Philippines understands the challenges of moms when they search onine for any useful data about maternal and baby care. With so much information available and numerous sources claiming themselves as 'experts', you can never be too sure of whom you can trust. 'Expert Panel' breaks through the clutter and confusion, having been created by the real experts of maternal and baby care," said Irish Tan Chua, Marketing Manager of Kimberly-Clark Philippines.

When clicking on the 'Expert Panel' tab in the Huggies Philippines website, users will be given a list of commonly asked topics to choose from that they can further lean about. Each topic will feature a set of previously answered questions that users can refer to at any time of the day while a text box will be provided for those who sould like to ask a new question. Once submitted, the questions will reviewed and answered by select doctors from PAP  and an e-mail notification will be sent to the user if their questions have been answered.
With the availability of the Expert Panel, moms can now hear expert advice from the trusted doctors of the PAP. Expert Panel will also compile all the information shared between active online moms and doctors, store it in the Huggies website, and make it available for free to anyone who wants to access it at any time of the day. tis allows fellows moms to learn about key topics that others moms are asking about.

Through this online platform, Kimberly-Clark Philippines and the PAP have created an accessible and credible source for moms, providing them a new opportunity to learn more about motherhood and how to better raise babies. As a result, moms and babies can feel assured that they are guided every step of the way.
"Through our partnership and the official launch of the Expert Panel, we hope moms will now feel assured knowing that the online information they receive are directly from the experts. Together, PAP and Kimberly-Clark Philippines will remain to be moms' everyday partners in baby and child care." ended Dra Hilario-Jimenez.
To learn more about the expert Panel and how it works, visit www.huggies.com.ph . Don't forget to also like the official Huggies Philippines Facebook page (www.facebook.com/HuggiesPH) to get daily updates on their latest products and services.

Mommies always love to flood their FaceBook walls with photos and videos of their babies, and there’s no wonder why: from the very first time they hold their babies in their arms to their babies’ first laugh and first crawl – moms know every single milestone is truly precious and worth sharing with the rest of the world.

 

Because each day is like a new page of priceless memories, the world’s leading diaper brand Pampers recently launched a digital scrapbook made for both moms and babies – FirstBook, an online FaceBook app that allowsmoms to create and preserve a visual journey of all baby’s developmental milestones. After posting baby’s 12 first milestones in FirstBook, moms can also publish their very own FirstBook movie, a personalized video of all baby’s firsts.

 

The app was recently launched during the introduction of Pampers Baby Dry, the best and driest diaper in 10 years.Pampers® Baby Dry features new core technology to deliver a thinner and drier diaper: a Soft Touch-Dry Layer which quickly absorbs wetness to keep it away from baby’s skin and Magic Gel which locks in wetness for up to 12 hours of skin dryness, so babies can enjoy continuous sleep to help them achieve their many firsts in life.

 

Olivia. “With this newest online app from Pampers, we can greet each morning with smiles on our faces and celebrate our journey of firsts with our precious ones,” she added.

 

For moms who will share their baby’s Firstbook moviefrom now until June 2015, Pampers has a special treat for you! Just upload the video with the official hashtag#FirstsWithPampers and stand a chance to win 1 year’s worth of all-new Pampers Baby Dry! FirstBook PC and mobile versions are now available, and can be accessed via http://www.firstbook.ph.

(L-R) country marketing manager of P&G Distributing (Phils.), Inc. Jan Ang, brand ambassador Andi Manzano, Gelli Victor, andcommunications manager of P&G Distributing (Singapore), Inc. Lisa Cunningham

The world’s no.1 diaper brand launched the all-new Pampers Baby Dry and FirstBook, an

online app that allows mommies share and celebrate baby’s firsts

 

Making every single day free from worries for moms and just full of firsts for babies, the world’s leading diaper brand Pampers recently unveiled the best and driest diaper in 10 years – Pampers Baby Dry. In an intimate launch held at Active Fun, Bonifacio High Street, Pampers highlighted how its latest diaper innovation helps babies achieve their many firsts in life and how mommies can celebrate them in a more delightful way.

 

Complementing the event’s theme Love at First Sight, Pampers featured its newest brand ambassador, first-time mom Andi Manzano-Reyes. Present to welcome Andi to the Pampers family, as well as enlighten mommy guests about the company’s newest surprises were communications manager of P&G (Singapore), Inc. Lisa Cunningham,country marketing manager of P&G Distributing (Phils.), Inc.Jan Ang and brand manager Camille Aquino.

 

“Ever since 1956, Pampers has made it its purpose to care for every baby’s happy, healthy development through providing complete sleep for babies all around the world,” said Cunningham. “And today, we are launching another series of firsts – which are all designed to help your baby achieve milestones every day,” she added.

 

To help guests understand how Pampers Baby Dry helps babies achieve overall development, Andi and event host Gelli Victor, who also recently gave birth to her daughterGiuliana, kicked off the program with a conversation with partner pediatrician Dra. Apple Alfonso. “Babies need twice as much sleep as adults. Sleep for them isn’t just about resting, it is about the overall development of their health,” shared Dra. Alfonso. Because a wet diaper is one of the most common reasons for negatively affecting baby’s sleep, Pampers wants to support all babies in achieving their firsts by ensuring up to 12 hours of dryness to help baby get complete sleep.

 

Pampers® Baby Dry features new core technology to deliver a thinner and drier diaper: a Soft Touch-Dry Layer which quickly absorbs wetness to keep it away from baby’s skin and Magic Gel which locks in wetness for up to 12 hours of skin dryness, so baby can get complete sleep fromnight until morning. It also has stretchy tape sides thatprovide a superior fit, while All Around Breathability and SoftCotttony Cover give babies the ultimate skin comfort to ensure a night of complete sleep.

 

To show how Pampers Baby Dry really works, Jan Ang,with the help of Pampers Baby Wellness Specialists,conducted a live demo for mommy guests. Through the 12 hours dryness and stretchy sides demo, Pampers has proven that its newest product is indeed the best and driest diaper available in the market today. “Pampers was the first diaper in the Philippines, and now with this big innovation, we are again bringing a new standard of diapers to moms,” said Ang.

 

The product launch was followed by another big first from Pampers. Made especially for Filipino moms, online FB app Firstbook is a digital scrapbook that allows mommies to post and cherish their little bundle of joy’s newest accomplishments. Mommies can also publish baby’s very own Firstbook movie, a personalized video of all baby’s firststhat they can share on Facebook!

 

“This is truly a great gift for mommies like us!” said Andi.Andi, who gave birth to baby Pilar Olivia, has already posted a photo of her baby’s first long nap with the official hashtag#FirstsWithPampers. Moms who use FirstBook like Andi and also share baby’s Firstbook movie from now until June 2015to stand a chance to win 1 year’s worth of all-new Pampers Baby Dry!

 

“With this newest product and online app from Pampers, we can greet each morning with smiles on our faces and the reassurance that our precious ones can truly achieve healthy development,” shared Andi. Pampers Baby Dry is now available in all stores nationwide, while moms can accessFirstBook via http://www.firstbook.ph.

Moms have always been the point person when it comes to babies and in just recent years Dads are making their ways as well. With that more and more innovations have been develop when it comes to babies needs and as parents we always keep a careful eye on our little one’s changing needs because we want what’s best for our babies. Thus, diaper is one of these needs that have been addressed to help Moms and Dads with the development of babies. When our babies learn to move around – crawling, standing, walking, playing -- the entire diaper-changing experience also changes. As he becomes more active, changing time becomes an unpleasant experience for him as he kicks and turns around, eager to go back to playtime, which may result to diaper’s poor fit. Not an enjoyable experience for your baby, right? And we know you don’t want your baby having a hard time. Good thing there’s now a diaper designed for your active and playful baby.

So, with the known problem occurred, the new Huggies Dry Pants, there is now a faster, more convenient and hassle-free way to change diapers — one that is easier and more comfortable for your baby! And take note with just three (3) Easy-Palit Step.

1. Left foot in.
2. Right foot in.
3. Pull up.

This easy-palit steps are just so convenient not only for the babies but for Moms and Dads too. With the soft, all-around elastic waistband of Huggies Dry Pants, babies no longer need to be interrupted during their playtime to be laid down uncomfortably as moms change their diapers. Huggies Dry Pants makes diaper changing as easy as 1, 2, 3: left foot in, right foot in, and pull up! Three simple steps that make the dreaded diaper changing a fun and playful experience – Step, Step, Up!

Huggies Dry Pants also ensures a snug “saktong fit” and up to 10-hour dryness, giving playful and active babies utmost comfort and hours of uninterrupted playtime.

Easy-palit for baby, Easy na sa bulsa

By simply adding less than P1.00 to the price of your current taped diaper, your babies can now experience easier diaper change and uninterrupted playtime. You’re also assured of ―saktong fit‖ and even up to 10-hour dryness with the new Huggies Dry Pants. Now, that’s real value for money! Easy-palit for baby, easy na sa bulsa for mommies! With the new Huggies Dry Pants, both babies and mommies can say goodbye to tedious diaper changing and say hello to the convenience of easy-palit. Step, step, up with new Huggies Dry Pants!

* SRP / piece of Huggies Dry Pants Large 36s at P8.52




Step into the world of Huggies Dry Pants
Huggies Dry Pants has a lot of exciting surprises for moms! Until the end of the year, Huggies is giving away free samples so babies can enjoy the easy-palit experience. Moms can visit the Huggies PH Facebook page, select supermarkets, and various baby fairs to get their free sample!

Mommies who have already tried Huggies Dry Pants can also register via www.pants.huggies.com.ph to talk about their Huggies Dry Pants experience and even get a chance to win up to 1 year’s supply of Huggies Dry Pants.

Moms now also have the chance to show the world how cute and kulit their baby can be – happy with their new Huggies Dry Pants! They simply have to join the Huggies Dry Pants Step Up Dance Showdown (www.bit.ly/HDPDanceShowdown). Winning entries will get 1 year’s supply of Huggies Dry Pants and will be featured in the Huggies Step Step Up music video.

For more details, please visit www.huggies.com.ph or like Huggies PH on Facebook.