Smart surges ahead as the PH’s leading wireless broadband provider in terms of subscribers
PLDT 6/29/2025 09:16:00 PM
Mobile services provider Smart Communications, Inc. (Smart) is now the Philippines’ leading wireless broadband provider in terms of subscribers, as it serves over 430,000 customers nationwide as of the first quarter of 2025.
This translates to a significant 44% of the wireless broadband subscriber base share, outpacing its closest competitor’s 42% subscriber base share within the same period.
“This milestone achievement is a testament to our unwavering pursuit of customer satisfaction and network excellence. Our growing subscriber base and market leadership also reflect the trust our customers place in our network and our commitment to delivering world-class connectivity,” said Anastacio R. Martirez, Smart Chief Operating Officer.
Connecting families in fiber-limited areas 
Smart’s market-leading performance comes on the heels of its strategic launch of the Smart Home WiFi brand to carry products and services that cater to Filipino families living in fiber-limited areas, ensuring no one is left behind in the digital age.
As part of its launch, Smart Home WiFi unveiled the Smart 5G Max Turbo WiFi. This prepaid and plug-and-play device offers unparalleled convenience, allowing customers to instantly set it up at home, in dorms, or small offices. It seamlessly connects up to 15 devices simultaneously, providing powerful internet access where fiber connectivity is unavailable.
Unlock the power of 5G
Smart Home WiFi is powered by Smart 5G, which enables customers to stream videos seamlessly, upload and download heavy files in seconds, instantly post and share content online, and play mobile games without lag.
Smart continues to strategically deploy its 5G infrastructure across the country as part of the PLDT Group’s continued investment in enhancing its integrated network, which is aligned with the Group’s commitment to deliver a leveled-up customer experience.
“The growth of our broadband subscriber base is just the beginning. Our customers can look forward to even more amazing products and innovative services as we continuously strive to delight them and cater to their evolving lifestyle needs - powered by our world-class network,” said Martirez.
