#SigeSabado Movement with #Breeze

4/09/2014 10:50:00 PM

Bonding with our kids are very important and I'll make sure that even when they are already grown ups, there will be time to be with them because those are moments that we will treasure a lifetime.  With this, Mommies play the important role when it comes to children's first experiences, and in our part as moms we are their first teacher.

Me as a mommy, I am a very protective mom with my kids.  More especially when it comes to mess, dirts, bacterias and their safety whenever they are playing.  Thus, Breeze, one of the country's leading detergent brands, would want moms to change that.

Since Breeze strongly believes that life's lessons are best learned through experience, the brand strongly encourages moms to adopt the #SigeSaMantsa philosophy which is all about allowing their kids to be kids and explore and learn positive values even at the expense of getting dirty and stained.

Saturdays are for the Family, Yes, it should be. I just remembered when I was still a working mom, I make sure that my office schedule should be from Mondays to Fridays only so that I will have Saturdays and Sundays for my Family, which is very important, right mommies?
Breeze launched the #SigeSabado Movement which calls on moms to dedicate Saturdays to their kids. #SigeSabado hopes to encourage moms to spend their Saturdays creating lasting memories with their children by doing fun bonding activities together. Even if this means often getting dirty and stained, it's okay since #SigeMoms know what matters most are the values learned, memories created and fun enjoyed in the process. Because of its strong stain removal power, Breeze is mom's number one partner in encouraging active play and experiential learning since mom doesn't need to worry about the mess this often brings.

“Kids learn best when they're having fun with their moms”, said Unilever Home Care Marketing Director Mr. Jay Go, during the #SigeSabado Movement launched held at Arts in the City in Bonifacio Global City. “Through the #SigeSabado Movement, we hope to cultivate a stronger more loving relationship between moms and their kids. After all, no matter how busy life gets, we should always make time for the ones who matter most. If this also leads to stains, it's okay. Dirt and stains are temporary, memories and lessons are permanent. Sige sa Mantsa! Sige sa Learning!

Circle of #SigeMoms consist of celebrity moms Barbie Almalbis-Honasan, Christine Bersola-Babao, Dimples Romana, Gladys Reyes, Nikki Valdez and Carmina Villaroel-Legaspi were introduced, a group of empowered moms united their commitment to take charge of their kids' learning and memories.

“Sharing in our vision of spending weekend time with their kids, our #SigeMom Circle will encourage other moms to participate in their children's learning and spread the advocacy by actively sharing their everyday experiences with other moms,” said Go.

In line with this, here is the video during the event as the #SigeMoms Celebrities shared their bonding moments with their children.

Breeze also introduced the #SigeSabadoPlaybox to the Circle of Sige Moms, media moms, guest moms and their kids. The playbox is filled with materials and instructions for making harlequin masks, dinosaur egg bath soaps, choco art, raise a monggo plant, animal balloon paper mache, popsicle stick pen holder and DIY slime.

Oh my the kids got excited and widened their eyes when they saw me carrying the #SigeSabadoPlaybox.  They were so happy to see that they got plenty of things to do and that's because we will have more bonding moment through this different activities inside the Playbox. We do have lots of time especially now that they are on summer vacation.

In a recent survey conducted by Breeze, they found out that Moms want to do activities with their kids but often run out of ideas. One hundred percent said that they wish they had activity ideas they can do with their kids. Through the playbox, Breeze aims to help moms by providing them with weekly fun activities. #SigeSabado How To Sheets will be available on Facebook and Breeze websites for moms and kids to download and create their own DIY projects. So watch out for that here in my blog that I will feature our bonding moment through the #SigeSabado Playbox.

In addition, mommies can also capture and share their bonding and activity moments through the #SigeSabado Facebook App where weekly winners will receive a Breeze giftpack and the #SigeSabadoPlaybox while the grand prize winners will win a trip to Legoland Malaysia Resort, isn't it exciting?

Breeze also seeks to help educate moms on why developing the #SigeSabado habit is so important for their child's over all well being. Teacher Nurai, a Doctor of Family Life and Child Development from Guru Firm shared important insights and tips on raising smart and active kids, as well as the benefits of the Sige Style of parenting.

During the event, resident teacher and Ateneo de Manila University professor Wittam Bautista also spearheaded an activity where the moms and their kids designed aprons for their #SigeSabado activities. The kids were also treated to creative activities like cupcake decorating and canvas painting. Oh well, my kids love the activities during the launched, and guess what, they did a bonding moment with the host/emcee of the event Ms. Suzi who is a celebrity mom also.

Join the Sige Mom Circle and take charge of your kids' important learning and memories. Be a part of the #SigeSabado Movement now and visit www.breeze.com.ph for more Sige Guru Tips.

I am very thankful for this kind of advocacy, it will really help Parents to have more time to bond and strengthen the Parents and children relationship. Breeze really helps mommies like me to clean all the mess (dirty) clothes as well as to have a smooth relationship with our children. Keep up the good work!

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