From L-R: Philusa Corporation Head of Marketing Maya Leander, Philusa Corporation Brand Manager Jacqueline Pe, Philusa Corporation President and General Manager Neogin Evangelista, and influencer/host Janeena Chan during Babyflo Gentle Buds Media Launch

 Babyflo, a brand under Philusa Corporation, has launched a new line of eco-friendly cotton buds as part of their commitment to sustainability. Their new cotton buds are made of 100% pure cotton tips, unbleached paper stems from responsibly managed forests, and biodegradable packaging. Babyflo aims to make it easier for consumers to live a sustainable lifestyle by providing an earth-friendly choice for their personal care routine. The Babyflo Gentle Buds Eco-Friendly are now available in retail stores and online.

Babyflo Gentle Buds Eco-Friendly are made of unbleached paper stems that come from managed forests,, 100% pure cotton tips and they come in biodegradable packaging.

Philusa has long been a key advocate for sustainability, with the primary vision of delivering greener alternatives for many of their iconic brands such as Babyflo and Cleene, where they have implemented biodegradable, recyclable, and other sustainable options for their products as well as campaigns calling for effective actions for the environment.

Makeup artist Chuchie Ledesma demonstrates how to use Babyflo Gentle Buds Eco-Friendly for personal care and grooming, including make-up application.

According to the Department of Environment and Natural Resources (DENR), the Philippines is losing approximately 52,000 trees per day. Every year, 47,000 hectares of forest, an area roughly three times the size of Quezon City, is destroyed by logging, slash-and-burn farming, and land conversion. Recognizing the serious environmental issues the country is currently experiencing, Filipino consumers are becoming ‘reuse revolutionaries’, which means that they are more aware of the disastrous impacts of waste in our landfills and the environment. Hence, consumers are now keen on making a difference and ensuring that they are having a positive impact on the planet we live in.

One of the ways consumers can live a greener lifestyle is by looking at the products we use on a regular basis and switching to a more eco-friendly option. Babyflo is here to make living a sustainable lifestyle easier by giving us an earth friendly choice of cotton buds – Babyflo Gentle Buds Eco-friendly, the first Earth-minded cotton buds in the market made of 100% pure cotton tips, unbleached paper stems that come from responsibly managed forests, and biodegradable packaging so families can make their personal care routine greener.

Philusa Corporation President and General Manager, Neogin Evangelista, shares his key insights on Philusa’s long commitment to sustainability

“The journey toward our goal starts with a single step. Through this product, Babyflo aims to be every Filipino’s buddy towards an eco-friendlier lifestyle,” remarked Mr. Neogin Evangelista, Philusa Corporation President and General Manager. “Philusa being a homegrown Filipino brand, has always been at the forefront of taking small steps and sometimes even big leaps towards a greener Philippines.”

Babyflo Gentle Buds Eco-Friendly sources its paper from managed forests thereby ensuring that every tree that is used to make the product is replaced.

Philusa Brand Manager Jacqueline Pe introduces the first eco-minded cotton buds in the Philippines with Babyflo Gentle Buds Eco-Friendly

“One thing that prevents us from living a more sustainable lifestyle is the lack of eco-friendly options. Now that this product is out and available, we hope that it could encourage more people to choose a greener lifestyle and inspire them to be more mindful of their everyday choices,” said Jacquiline Pe, Brand Manager of Babyflo Cotton buds.

Aside from personal hygiene, Babyflo Gentle Buds Eco-Friendly can be used for a variety of tasks, such as removal or application of cosmetic products, application of medicine on injuries / wounds, and removing smudged nail polish, to name a few. The unbleached paper stems are sturdy, and the 100% pure cotton tips are also durable, which makes them ideal for different uses.

Winners of the event contests pose with their Philusa and Babyflo Gentle buds Eco-Friendly gift bags.

Start your budding green lifestyle with Babyflo Gentle Buds Eco-friendly, now available in Mercury Drug, Robinsons, Puregold, Metro Gaisano, and other retail stores nationwide and online.

To learn more about Babyflo’s products and initiatives, visit store.philusa.com.ph or follow @BabyfloPH on Facebook and Instagram.