As the Philippines continues to embrace the digital shopping revolution, e-commerce giant Shopee is leading the way for brands to expand their reach and achieve sustained growth. Supported by Shopee Mall’s innovative platform features, Shopee ensures a seamless shopping experience that strengthens brand connections and fosters customer loyalty.

Celebrating Shopee Mall’s Growth and Expansion

At its inaugural Shopee Brands Summit, the e-commerce platform announced the growth in orders on Shopee Mall, its premium retail space reserved for brand owners and authorized distributors, by more than 20% compared to the past year Shopee Mall offers a dedicated platform where online shoppers can discover authentic, high-quality brand products, easily identified through a distinct label on the shop’s profile page and product listings.

Since its launch in 2017, Shopee Mall has expanded its roster of brands to include popular favorites like L’Oreal, PUMA, Nintendo, and Italian make-up brand KIKO Milano. By working with brands to offer users exciting product launches and exclusive deals over the upcoming 10.10 Brands Festival, Shopee Mall is poised to continue being the go-to brand e-tailer for Filipino shoppers.

Building Trust and Driving Brand Growth

With millions of users visiting the platform and carting out daily, Vincent Lee, Head of Shopee Philippines, emphasized Shopee Mall’s role in opening up a wealth of opportunities for brand growth and sustained success in the digital era.

“Shopee Mall aims to help brands to build lasting relationships with our users by providing a dynamic and trusted platform where both can thrive. We believe in empowering brands to elevate their presence and deliver exceptional shopping experiences,” Lee said.

Recognizing that trust forms the core of strong brand and buyer relationships, Shopee has made strides in enhancing its customer journey, adapting to the evolving needs of Filipinos, and strengthening trust in online purchases. For instance, product authenticity is the most important attribute in an online mall for 77% of upper to middle income Shopee users in the Philippines. Reaffirming its dedication to authenticity, Shopee requires brands under Shopee Mall to undergo rigorous verification and tripled its money-back guarantee to ensure every product sold is 100% authentic.

Furthermore, Shopee Mall has an extended return and refund window to 15 days – double the platform's initial 7-day return and refund period – to provide buyers added reassurance that their purchase will be satisfactory. With a revamped Shopee Mall interface to improve product and brand discoverability, along with the app’s signature seamless and secure checkout experience, Shopee’s enhancements enable brands to broaden and deepen their connections with buyers.

Bringing The Best Brands Closer to Filipino Shoppers

Shopee's commitment to delivering an enjoyable shopping experience has attracted a diverse user base and proven to be a strategic platform for brands to expand their reach and drive sales. Successful partnerships with PUMA and Nintendo demonstrate how Shopee's innovative features and robust support have enabled these brands to thrive in the competitive e-commerce landscape.

Upon partnering with Shopee, sports apparel brand PUMA has significantly increased their brand visibility and broadened their customer reach, enabling them to strategically position themselves alongside other competitors in the market. Shopee Live has proven to be an indispensable tool for the brand in engaging sports enthusiasts, driving exponential sales growth for PUMA during each livestream.

“The key difference for us is the exceptional support from the Shopee team,” remarked Javier Sabarre, Assistant Manager for E-Commerce Marketplace at PUMA. “And we anticipate sustained growth over the coming years through our continued partnership.” Sabarre highlighted that Shopee's operational support has strengthened their customer-centric strategy, as demonstrated by the remarkable fourfold growth in their business since entering the e-commerce sector in 2022.

Gaming giant Nintendo opened its Philippines Official Store on Shopee in November 2023, and continues to see rapid growth as one of the platform’s top gaming brands. Their presence on Shopee Mall, and use of the platform’s engagement features and promotion tools, drove excitement among the brand’s fans, especially when coupled with attractive brand offers. Nintendo also actively leveraged Shopee Live and Shopee Video to deepen their relationships with the local gaming community and capture new audiences.

Building a Thriving Community at Shopee

Innovative features like Shopee Video and Shopee Live are transforming how brands build relationships with their buyers. These tools allow sellers to showcase their products through engaging video content and real-time interactive shopping experiences, allowing shoppers to get a better look at product conditions and specifications to drive buyer confidence.

“Shopee strives to create an environment where users can shop with confidence and ease,” remarked Lee. “With our extensive selection of well-loved brands and innovative features, Shopee Mall has become a thriving hub where brands can unlock growth potential while ensuring secure, convenient, and enjoyable online shopping experiences for all our users.”

Catch exclusive deals from brands like HP, GOMO, and many more at Shopee's 10.10 Brands Festival from September 30 to October 10!

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, invites Filipinos to tune in to the 3.3 Shopee Milyonaryo TV Special on GMA 7’s Tutok to Win and Shopee Live this March 3, 5:00 PM - 6:30 PM. The show will kick off Shopee’s first mega sale of the year with special celebrity appearances and big cash prizes.

Michele Gumabao and Andrea Torres will co-host alongside Shopee’s newest brand ambassador, Willie Revillame. Fans can also look forward to segments featuring Juancho Trivino and Patricia Tumulak, plus performances from Kelley Day, Ella Cruz, Julian Trono, Mark Herras, and Rodjun Cruz.

Viewers can expect an hour and a half of non-stop giveaways amounting to over ₱5,000,000 worth of prizes:

Watch & Win: Join Watch & Win for a chance to be one of the three lucky winners to get ₱50,000 in cash and ₱10,000 worth of ShopeePay credits each. Register on the Shopee app to participate. Lucky winners will get a call from Willie Revillame.

Shopee Shake: Play Shopee Shake on your phone to win cash prizes! Tune in to the show at 5:30 PM, 5:45 PM, and 6:00 PM to play. The top players for each session will get to take home ₱150,000, ₱250,000, or ₱500,000, respectively.

Shopee Milyonaryo Pera o Kahon: Want to become the next Shopee Milyonaryo? Take part in Shopee Milyonaryo Pera o Kahon by claiming a raffle code from the Shopee app from March 2, 6:30 PM until March 3, 4:00 PM. The participant with the winning raffle code will be called on-air to choose among six bags, five of which contain ₱0. Only one bag will contain the ₱1,000,000 jackpot prize.

Flash deals from brands: Catch Tutok to Win to enjoy flash deals from top brands on Shopee Mall. Get discounts from Huawei, realme, Vivo, Lactum, Enfagrow, SC Johnson, Domino’s, and Bonchon, all available during the TV special.

Performances from top entertainers: Watch today’s hottest performers such as Kelley Day, Andrea Torres, Ella Cruz, Julian Trono, Mark Herras, Rodjun Cruz, Philippine Island Assassins, and Urban Crew try to outdance each other during the Dance Showdown.

The Shopee 3.3 - 4.4 Mega Shopping Sale, which runs until April 4, 2021, will feature up to 70% off on authentic brands from Shopee Mall, such as Havaianas Philippines, Huggies Philippines, Realme, P&G Beauty, Pampers, Nestlé, Garnier, Enfagrow, Unilever Beauty, Vivo, and Xiaomi.

For more information on the best deals during the 3.3 - 4.4 Mega Sale, visit https://shopee.ph/m/3-3.

Don't forget to shop, buy load, and pay bills with ShopeePay to enjoy discounts and rewards. Top up at least ₱300 on March 2 for a chance to win ₱20,000! Check out https://shopee.ph/m/shopeepay-3-3-top-up-promo for more details.

Download the Shopee app for free via the App Store or Google Play.

Brands have become an essential consideration in making purchase decisions. Lazada- the Philippines’ One-Stop Shopping and Selling Destination is no stranger in understanding consumer behavior towards brands specifically in the online retail space. In a study conducted by Lazada on which brands Filipinos buy online, Penshoppe, ASUS, and Cherry Mobile showed strong affinity with online shoppers evidenced by local Google search results as well as search and sales within the Lazada website and mobile app. Camera brand Canon and power tool brand Bosch remains to be popular among consumers aged 55 and above. The rest of the findings are illustrated in the infograph as below.
Lazada through its Marketplace Platform, works in partnership with the biggest local and international brands to provide Filipinos with a large assortment of products across electronics and lifestyle categories. "The number of consumers looking to buy beauty products online is increasing, so partnering with Lazada seemed to be the best way to expand into the online shopping space,” says Khristine Santos, Customer Development Manager of Belo Essentials. “We regard Lazada as the most trusted e-commerce company in the Philippines and as a consumer brand, consumer trust is very important for us to grow. It allows us to easily track results and we are able to develop a better understanding of our online market,” Santos of Belo Essentials added.
Mr. William Go, Country Sales Director of Bosch, Inc., the global brand specializing on power tools and home improvement equipment regards Lazada as “the biggest e-commerce and now one of the fastest growing distribution channels of Bosch Power Tools. With its [Lazada’s] wide range of customer reach, attractive promotions, product assortment and availability, it has managed to cater effectively and successfully to the needs and wants of customers all over the country. It is now one of the most trusted online dealers carrying the number one power tool brand globally in Bosch power tools.”

This September 15-17, Lazada, together with its brand partners, is staging its first Brands and Sellers’ Showroom (www.lazada.com.ph/brands-and-sellers-showroom) - offering exclusive discounts of as much as 80% on select bestselling items across all categories- both available on desktop and in the Lazada Mobile App.
The Brand and Sellers’ Showroom aims to showcase Lazada’s most-loved brands at their best prices. Participating also in the Brand and Sellers’ Showroom is Alcatel where the Alcatel Flash Plus will be holding its last sale of the Alcatel Flash Plus at PhP 6490.