Boosting excitement in the malls, SM Supermalls brings cashless payment to all its mall events starting this April through two of the biggest digital wallet service providers in the country - PayMaya Philippines of the PLDT Group and GCash of Globe Telecom.

Making its debut at the 2018 "Everyday is Paly Day At SM" kickoff at the SM City North EDSA, the scan-to-pay technology takes shopping experiences to a whole new level as SM begins to promote this service in 68 SM malls nationwide.

"As we launch scan-to-pay services with GCash and PayMaya, SM continues to make its mark as a trailblazer in the industry," said Jonjon San Agustin, Senior Vice PResident for Marketing of SM Supermalls.  "This is just one of the many exciting things to watch out for this year as SM delights customers with meaningful innovations and bigger family fun events."

On its secong year, SM's Everyday is Play Day" is even bigger and more exciting with new toy launches, character meet-and-greets, and the integration of fun technology in favorite playtime activiteis. Plus, SM shoppers can now enjoy 30% cashback with a maximum of P500 when they make purchases with PayMaya or GCash at the event - in partnership with Toy Kingdom and The SM Store.

"PayMaya is thrilled as we elevate the fun and excitement at SM's Everyday is Paly Day by providing quick, easy and hassle-free cashless payments through PayMaya QR," said Raymund Villanueva, Vice President and Head of Consumer Business of PayMaya Philippines.

"Enabling today's lifestyle with cashless payments will allow more Filipinos to enjoy value-adding experiences through their smartphones. Everyday is Play Day is an amazing opportunity for us to partner with SM as GCash powers this event with scan-to-pay technology, added Anthony Thomas, CEO of Mynt, the operator GCash.

Experience fun and seamless shppine expereinces at SM's "Everyday is Play Day" with PayMaya and GCash.