The most awaited season for all Filipinos is fast approaching and most of the Moms are getting busy. Gatherings, celebrations, and preparations, most particularly with the foods. The ones that will definitely be the star of the occasion that will enjoyed by our loved ones.

I, myself, is already busy thinking of what I will cook for that special occasion. I really love to cook for my family that is why I'm busy on this time of the year. Food is the most important for this season, gladly that I have a partner that will give an enticing looks on every serving that I will make. What else but the new Urban Kitchen collections that will really help me a lot in making the dish comes with a mouthwatering look. Also it will serve as my storage if ever they won't be able to finish the serving.



Like I mentioned I have a partner in this endeavor and Urban Kitchen just launched a new range of trendy and minimalist serveware and food containers during its #StoreAndServe – Making Life Easy launch in Sentro 1771 Capitol Commons, Pasig City held recently. I think there quite a few Dads who are there to witness and learn about the products.

The all-new Urban Kitchen Serveware and Food Keeper Collection is a perfect gift for homemakers and kitchen enthusiasts alike. Indeed it is a perfect gift for your spouses, most especially if they love to fill you with the flavorful dishes they know. With its clever and ergonomic design, the collection will surely make every wonder wo-mom’s life easier as it complements every Filipino home’s lifestyle while levelling up their dining experiences.

Products introduced during the launch include the 12" Rectangular Serveware (P129.75), 12" Oval Serveware (P129.75), Large Square Serveware with Spoon 10" x 5.5 (P149.75), 10" Square Storage Container (P149.75), and the 9" Rectangular Storage Container (P129.75). These affordable yet stylish products are available in SM Home nationwide—go get your hands on these kitchen must-haves to complete your Christmas shopping list!


Hosted by the award-winning host and modern mom Issa Litton, the #StoreAndServe – Making Life Easy launch highlighted the products’ functions as a home solution for young moms and savvy homemakers’ modern lifestyle. Also, moms and guests were given a crash course on Table Setting by food & props stylist and visual storyteller Chichi Tullao. During the workshop, the participants were taught how to set up a table as well as given tips on food styling using the different Urban Kitchen products.

Aside from the table setting and food styling workshop, the participants were also given decluttering tips and food storage hacks to maximize their kitchen and dining storage space by Kon Mari consultant Renelyn Tan-Castillejos. More than making their kitchens look organized, Castillejos also gave them practical tips on how to use the different Urban Kitchen food storage products on their space that brings joy and complement their modern living.
“Food is a big part of Filipino culture. And dining area, in fact, remain to be the heart of each home where you can entertain guests, whip up the best dish that you know of, or just lounge with the family while sharing a good meal,” shares Chriselda Chua, COO. “Through our new campaign #StoreAndServe – Making Life Easy, it is our goal to come up with innovative, practical, and well-crafted serveware and food storage products that would adapt beautifully with any contemporary home. Affordable, stylish, and ergonomic, Urban Kitchen products are a must-have not just only this holiday season, but to be part of our everyday home solutions”.

Urban Kitchen by Max.Ideas is known for its trendy, practical, genuine, and innovative product line that offers everyday home solutions in general. It is a sister company of CDC Manufacturing Corporation, the manufacturer of Melawares, the most trusted brand of tableware. For more updates about Urban Kitchen, follow its official Facebook page, https://www.facebook.com/UrbanKitchenPhilippines/.

So, Moms what do you think of the products of Urban Kitchen? I'm sure I'll be needing some more of this collection before the holidays.