TikTok, the leading destination for short-form mobile video, is partnering with Global Initiatives to launch the environment-themed #zerowaster challenge from 8-10 November 2019. By offering a home for creative expression, TikTok sees millions of creators around the world showcasing their authentic selves and incredible skills every day. The #zerowaster campaign is set to mobilize TikTok’s global creative community, aiming to inspire and encourage a new generation to take action towards sustainable development.

The #zerowaster challenge encourages participants to produce zero waste over the course of one to three days, and share those experiences on TikTok. Creators will also publish educational TikTok videos with examples and tips on how to lead a zero-waste lifestyle. As part of the partnership, Global Initiatives will also mobilize a global network of students from universities around the world to join this campaign, using their creative ideas to engage followers on TikTok and activate support for a sustainable future. Kim Stengert, Worldwide Fund for Nature (WWF)’s Chief of Strategic Communications says, “Increasingly we are seeing the youth step up and take charge to address the most urgent environmental issues like eliminating waste and addressing climate change. The sustainability movement is gaining traction and young people are an important force behind this.”

“We have to act now. Embracing the circular economy approach will be critical for us to move towards a sustainable future and protect our environment and natural resources,” says Isabelle Louis, Deputy Director of U.N. Environment Programme Asian Pacific Regional Office (UNEP).

The top ten #zerowaster submissions will be featured at the Responsible Business Forum (RBF) on Sustainable Development, before an audience of over 300 business and sustainability leaders from around the world. The Responsible Business Forum is organised by Global Initiatives, in partnership with global organisations such as the World Wide Fund for Nature (WWF), United Nations Environment Programme (UNEP) and World Business Council For Sustainable Development (WBCSD), and will be held on 18-19 November in Singapore. These highlights from the #zerowaster campaign are set to inspire individuals across generations and institutions to commit to a zero-waste lifestyle.

"As a popular short form video platform, TikTok has become an important tool for raising awareness and activating support for social causes. I am very excited about the #zerowaster campaign and how this will galvanise youth to play an even greater role towards achieving zero waste,” said Tony Gourlay, Chief Executive Officer, Global Initiatives.