The third edition of the Easy Brand Food and Beverage Fair opened its doors this morning at the SMX Convention Center Manila, drawing over 4,000 food entrepreneurs, professionals, and industry partners for a day of innovation, live training, and product showcases.

Organized by Top Chefs Food Supplies Inc., the one-day event is being held at Function Rooms 1 and 2, with free admission for all attendees. The fair aims to support micro, small, and medium enterprises (MSMEs) by offering accessible, high-quality food and beverage solutions suited for fast-paced and small-scale operations.

Mark Wang, founder and president of Easy Brand, said the goal is to highlight the brand’s complete line of products. 

“Kaya tayo may ganitong event is gusto ko talagang i-showcase and ma-highlight ang lahat ng products,” Wang said. “With Easy, di kelangan mahal para maging quality.”

Setting it apart from traditional expos, the Easy Brand Fair features an interactive format, offering hands-on workshops and demonstrations. Participants can learn how to make popular products like milk teas, frappes, chicken wings, and soft-serve ice cream using Easy Brand ingredients. 

Among this year’s product highlights:

• Easy Whipmate – a non-dairy cream for whipping and baking
• Easy Signature Coffee Beans – featuring Atok, Tublay, and 50/50 House blends
• Easy Signature Yuzu Flavored Syrup
• Easy Signature Coffee Jelly
• EasyPro Cheese Sauce

Celebrity guest Matteo Guidicelli, a food enthusiast and entrepreneur, headlined the event alongside renowned chef Boy Logro, and Easy Brand chefs Zhe Jacinto, CJ Dy, and Bam Piencenaves. 

“What’s inspiring is that Easy Brand is a local Filipino brand… very easy, very good quality,” said Guidicelli. “Partner with trusted suppliers. It is very important to have a trusted, quality, and credible supplier... Easy is new and a trusted brand.”

“You can do what you love as long as you have Easy Pro,” said Chef Boy Logro. “You’ll never go wrong in business.”

The fair also features popular competitions such as:

• Easy Culinary Cup
• Spirited Conversations: Beverage Competition
• Sparkle and Shine Cake Creation Contest Season 5
• Espresso Yourself
• Whipmate to Perfection: The Battle Begins Now

Attendees can also hear from guest speakers discussing food industry trends, sustainability, and business strategies designed to help MSMEs scale efficiently. 

First held in 2023, the Easy Brand Food and Beverage Fair has become a yearly gathering for small business owners and culinary professionals seeking practical tools and trusted partners.

Organizers have also confirmed that a Cebu edition of the fair will take place later this year as part of Easy Brand’s nationwide outreach.

The event is free and open to the public, though slots are limited. Early registration is encouraged. For updates and sign-up details, visit https://www.facebook.com/EasyBrandPH

(L-R) Jollibee, Kakam Gabunada, Jr., RBU Head for Mega Manila and National Key Accounts Group, Dorothy Dee-Ching, Jollibee Head of Marketing, Mr. Tetsuhiro Masaru, kidzooona President and CEO, Kristine Nohay, kidzooona Finance Director, Ariel Jabagaton, kidzooona General Manager of Marketing, and Lala-chan pose together after signing their partnership agreement.

Kids' celebrations at kidzooona just got a whole lot more joyful and fun, with Jollibee as their exclusive fast food partner!

The partnership was officially sealed during a signing and launch event at kidzooona SM North Edsa on March 28, 2025. The event was a day filled with joy, with families enjoying everything kidzooona’s amazing playground has to offer, along with their favorite Jollibee meals and none other than the kids’ best friend, Jollibee!  

Jollibee and Lala-chan pose together with kids, parents alongside the Jollibee and kidzooona teams for a joyful group photo.

Kids dove into the kidzooona ball pit in search of special golden balls with fantastic prizes waiting for those who found them. Parents also got in on the action with the Bee Quiz, a fun-filled game where they teamed up with their little ones to answer questions about Jollibee and kidzooona.

The event wouldn’t be complete without Jollibee and kidzooona mascot, Lala-chan, making special appearances. Both mascots wowed the crowd with live performances, keeping the energy high and the smiles wide.

“We’re thrilled to be partnering exclusively with kidzooona. We know this is a very special partnership between two industry leaders,” said Kakam Gabunada Jr., Jollibee’s RBU Head for Mega Manila and National Key Accounts Group. “Both Jollibee and kidzooona are dedicated to bringing joy to kids and families, so this partnership feels like a perfect match. I can't wait to see kids celebrating in the most exciting playground while enjoying their Jollibee favorites!”

The new collaboration allows kidzooona party celebrants to choose Jollibee favorites like the crispylicious, juicylicious Chickenjoy, beefiest langhap-sarap Yumburger, and the sweet-sarap Jolly Spaghetti as part of their parties. Alongside this, celebrants can also have the Jollibee mascot in their events at kidzooona, which is full of interactive activities and experiences.

“We’re so happy to see this partnership come to fruition,” said Tetsuhiro Masaru, President & CEO of kidzooona. “As a Jollibee lover, I’m happy to see how both brands can grow together and deliver even more joy.”

Dorothy Dee-Ching, Jollibee Head of Marketing, also expressed her excitement, saying, “At Jollibee, kids have always been at the heart of everything we do. From serving their favorite Chickenjoy, Yumburger, and Jolly Spaghetti to making every visit to Jollibee a fun experience, we believe in creating memories that kids will cherish forever. We know that a joyful childhood is largely influenced by meaningful experiences beyond Jollibee stores. That’s why this partnership with kidzooona is so special.”

Starting April 4, the Jollibee offerings and mascot will be available as part of kidzooona celebrations, delivering the ultimate party experience, ensuring your little ones will have a celebration they’ll never forget.

For more information, you can follow Jollibee on Facebook, and @jollibee on X (formerly Twitter) and Instagram, and check the official kidzooona website.  

(L-R) Kakam Gabunada, Jr., RBU Head for Mega Manila and National Key Accounts Group, Dorothy Dee-Ching, Jollibee Head of Marketing, Tetsuhiro Masaru, kidzooona President and CEO, Kristine Nohay, kidzooona Finance Director, and Ariel Jabagaton, kidzooona General Manager of Marketing officially the official partnership, with Jollibee becoming the exclusive fast food partner.

Lala-chan and Jollibee strike a pose together at the kidzooona ball pit.

 

kidzooona President and CEO Tetsuhiro Masaru shares his excitement about the new partnership. “Thank you putting this partnership into fruition.”

As a parent, Jollibee Head of Marketing Dorothy Dee-Ching is excited to see her kids experience play and delicious favorites with Jollibee at kidzooona.

For Jollibee RBU Head for Mega Manila and National Key Accounts Group, Kakam Gabunada, Jr., this partnership is between two industry leaders.

Kids had fun playing the Ball Pit Bonanza challenge, where they had a chance to win special prizes.

Jollibee plays with kids in the kidzooona play area, enjoying the fusion of fun and delicious food.

Parents and kids enjoyed their Jollibee meal favorites at the kidzooona par

 

🌸✨ Vibrant colors, joyful smiles, and cultural pride! 🎉 The Panagbenga 2025 celebration comes alive with stunning performances, festive outfits, and creative floral displays. #ColorsInBloomAtSM 🌺🌻

This year’s Panagbenga has been nothing short of a color spectacle showcasing Baguio’s arts and culture. 

One striking piece is a dynamic lightning bolt, expertly crafted from brilliant yellow and blue tile fragments. This work honors Baguio photographer and artist Kidlat de Guia, who passed away in Madrid, Spain.

An onlooker admires the captivating pieces at The Mighty Bhutens Art Exhibit, a key highlight of the event that brings the spirit of the Cordilleras to life.

A key highlight of the event, The Mighty Bhutens Art Exhibit, brings the spirit of the Cordilleras to life through its artistry. This display features works by Kabunyan de Guia, Guiller Lagac, and Oliver Olivete—collectively known as The Mighty Bhutens. Their pieces, inspired by National Artist Kidlat Tahimik, reflect a spontaneous, playful approach that remains true to the rich heritage of the region. 

Savor the flavors of Panagbenga 2025 at the Food Truck Fest! 🍔🌮 A must-visit for foodies, this vibrant gathering showcases mouthwatering delights from local MSMEs, bringing together great food, good vibes, and a feast for the senses! 🌟🚚 #Panagbenga2025

Discover unique handcrafted treasures at the Food & Crafts Fair! From artisanal accessories to local delicacies, it's the perfect place to find one-of-a-kind pasalubong.

The Food and Crafts Fair, running from February 17 – March 03, features local MSMEs presenting a variety of products, including souvenirs, foods, and delicacies. The Food Truck Fest at The Drive offers a unique mix of tastes and flavors from local culinary entrepreneurs. 

Painting Panagbenga memories together! Families join in the colorful fun at Family Art Day, celebrating the festival’s vibrant spirit through creativity and laughter. #Panagbenga2025 #ColorsInBloomAtSM

The Painting Competition at Panagbenga 2025 brings artists together to capture the beauty and spirit of the festival on canvas.

The Panagbenga Festival at the mall was bursting with creativity as participants of all ages embraced the artistic spirit! From vibrant paintings to hands-on family fun, the art activities brought inspiration and color to the celebration. 🎨✨

The Arts and Crafts activity sparks creativity among students from various schools as they repurposed past Panagbenga decors into sustainable art. Families enjoyed bonding at Family Art Day, while friends found inspiration from the scenic Sky Terrace view during the Painting Competition. 

Bringing the Panagbenga 2025 festival spirit to life, cultural performers from various local groups fill the mall with energy, rhythm, and tradition—celebrating the heritage of the Cordilleras in a vibrant display of music and dance.

The shoppers enjoy the Panagbenga spirit and festive atmosphere enriched by music and cultural performances from groups such as Day Eng Cultural Group, University of Baguio BIBAK Ubbun Kaafuan, Paggawisan Tako Am-In from the University of the Philippines-Baguio and Gawis Culture and Arts Ensemble. 

A tail-wagging good time! Pawstival brings together pet lovers and their furry friends for a day filled with fun, games, and adorable moments.

Fur-parents and their beloved companions struts their super style in a fun-filled costume contest. The Pet Pawstival kicked off with a paw-some day of bonding and laughter, creating unforgettable memories for both pets and their devoted owners. 

Guided by skilled artisans, participants discover the beauty of traditional weaving—one thread at a time.

The weaving workshop, led by master weaver Cathy Ekid from Bontoc, shares her expertise in backstrap weaving. With the assistance of the Pasakalye Group of Artists, mall-goers try their hand at this traditional craft, contributing to the preservation of the art of weaving. 

Art that speaks to the soul—visitors find inspiration and meaning in every masterpiece at ‘Hiraya: Dreams in Bloom.

Hiraya: Dreams in Bloom showcased a heartfelt collection of artworks that captured dreams and aspirations through the enchanting beauty of flowers. Featuring over 60 pieces from 48 artists, the exhibit highlighted the incredible talent of prominent Pasakalye artists, blending tradition and creativity in a captivating visual storytelling. 

From loom to runway—celebrating the craftsmanship of our local weavers in the Blooming Weaves fashion show and Exhibit.

Blooming Weaves celebrated Cordillera’s rich weaving traditions through a stunning fashion show and exhibit. Featuring the Fashion Designers Alliance Cordillera, the event blended traditional fabrics with modern, eco-conscious designs. Visitors admired intricate handwoven masterpieces, showcasing techniques like backstrap weaving, pedal loom weaving, and ikat dyeing—each a testament to indigenous artistry. 

Photo Caption: A feast for the senses! Fireworks, glowing lights, and dreamy floral décor come together to create a truly enchanting atmosphere.

Spectacular fireworks, vibrant floral displays featuring a dynamic blend of pastel floral designs, and striking gobo and light installations throughout the mall further enhanced the Panagbenga celebrations. 

Photo Caption: A masterpiece of artistry and agriculture! This year's float parade was a spectacular tribute to the beauty of harvest season.

On February 23, residents and visitors eagerly gathered to witness the highly anticipated Grand Float Parade, featuring 44 beautifully decorated floats that captivated the crowd.

As a hall-of-famer, SM City Baguio presented a non-competing entry, bringing this year’s festival theme, "Blossoms Beyond Boundaries," to life with a stunning design inspired by a cornucopia of bountiful harvests.

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The Manila Hotel’s Champagne Room offers a unique culinary experience, transporting guests to the historical Saga Prefecture in Japan through an exceptional six-course dinner, masterfully prepared by The Manila Hotel’s esteemed Japanese Chef Oseki Nobu, and paired with a curated selection of Yamazakura Japanese Whisky, chosen by whisky expert Mr. Johnssen Li.

Scheduled for January 16, 2025 at the iconic Champagne Room, this elegant evening promises a harmonious blend of flavors, combining the unparalleled quality of Saga Wagyu with the nuanced profiles of premium Japanese whisky.

The Culinary Experience

Chef Oseki Nobu has designed a six-course menu that highlights the distinctive qualities of Saga Wagyu, known for its exquisite marbling, tenderness, and delicate flavor. The menu includes: Saga Tataki with Watercress Ohitashi, Thinly Sliced Saga in Beef Consommé, Sesame Tofu in Saga Beef Roll, Pan-seared Saga on Mushroom Risotto, Saga Beef with Black Garlic Sauce, Panna Cotta with Plum Wine Jelly, and Saga Beef Jerky in Dark Chocolate.

Japanese Whisky Pairings

Complementing this exquisite menu, Mr. Johnsson Li of Grand Cru Wines and Spirits has meticulously selected a range of Yamazakura Japanese Whisky, known for its fine quality and international acclaim, enhancing the dining experience of guests. The pairings include: Kyushiki Cocktail, Yamazakura Black Label Sasakawa Whisky, Yamazakura Pure Malt Whisky, Yamazakura Sasakawa Single Malt Whisky, Yamazakura Cognac Cask 2023 Edition, and Yuzu Sour Cocktail.

An Exclusive Evening

This one-night only event is a rare opportunity to savor the finest Japanese beef alongside premium whisky in the elegant setting of The Manila Hotel’s Champagne Room. Limited seats are available, priced at Php 11,625 nett per person. Standard discount tiering applies for Prestige cardholders.

This event is presented in partnership with Saga-Gyu and Mayon Consolidated Inc.

For inquiries and reservations, call +632 85270011 or +632 53015500, or send an email to restaurantrsvn@themanilahotel.com.

 

More sizzling scene as summer just got hotter and fitter with the newest Century Tuna Ambassador Kathryn Bernardo and the Century Tuna Superbods Finalists officially launch the “Best You Ever” campaign.

Kathryn Bernardo, a top actress and fitness enthusiast, is the new face of Century Tuna Superbods 2024. The "Best You Ever" campaign encourages Filipinos to embrace their wellness journeys and become the best versions of themselves. With Kathryn leading the way, the campaign is set to inspire many to focus on personal growth and overall health.

“With Century Tuna, I’m embracing fitness and wellness like never before. I hope that the ‘Best You Ever’ campaign becomes an avenue for Filipinos to start or continue their journey to become the best version of themselves. We all start somewhere and with a lifestyle that is centered on our overall wellbeing, we empower ourselves and the people around us to strive for the best,” said Kathryn.

 

As Mother’s Day approaches, The Manila Hotel offers exclusive deals to honor the remarkable women in our lives. For the whole month of May, guests are invited to treat their mothers to an unforgettable experience at the iconic hotel.