The Magical Kingdom of Christmas @ SM Fairview

11/14/2011 06:19:00 PM

Christmas is really in the air! Everyone was in red which matches the decorations and designs in the venue. The reindeer and Pegasus designs in the event were great. It's Saturday and it's family bonding time.

We were settled and hoped that we will be able to get good shots of their presentations. The SM ChriSMs Christmas Campaign in SM Fairview is entitled “The Magical Kingdom of Christmas”. It’s an almost all Christmas star cast! The Gingerbread Man was there, Frosty The Snowman, The NutCracker, The Royal Family was there and of course Christmas wouldn’t be complete without the Big Man in the Red Suit himself, Santa Claus. It was really a joyful event.

Here’s more of the launching story…

Press Release

In the mountainous land of ice and snow, over the mighty river running south, lies a bright, shining kingdom so intense that it dazzles the eyes - The Magical Kingdom of Christmas. This is the depiction of what was unveiled in Grand Christmas Ball and Launch last Nov. 12 at SM City Fairview.

The Magical Kingdom of Christmas is the official centrepiece of SM City Fairview this year. The set-up is quite different from the usual Christmas centrepiece as it highlights not only the castle but also the trompe l’oeil - a painting which is cleverly designed to trick people into thinking that the objects represented in it are really there.

The launching was attended by Engr. Bien Mateo, VP for Operations and some officials of SM City Fairview. Mr. Mateo said in his message that this year’s theme is a tribute to the youngest customers and he invites everyone to help make every child feel the spirit, understand the true meaning of Christmas- giving.

One of the guest of honors, Vice Mayor Joy Belmonte, echoed in her inspirational speech the joy Christmas brings to the whole family, children and community. Also present are the distinguished women in public service - Brgy. Captain Evangeline Dungca - Pasong Putik, Councilor Aly Medalla and Councilor Candy Medina of 2nd District, QC and Gov. Grace Padaca.

Highlight of the launch was the unveiling through a musical play which revolves around the young commoner named Gretel who was invited in the Grand Christmas Ball at the Christmas Kingdom along with the various Christmas characters such as Rudolph the red-nosed reindeer, Nutcracker, Frosty the Snowman etc. The theatrical unveiling of the castle was even emphasized with the 100-member choir singing the official Christmas jingle “SM ChriSMs” which was originally sang by Maria Aragon, an internet child star sensation. Being that this year’s inspiration is the children, Santa Claus delightedly gave out gifts to the kids of Autism Society of the Philippines – Greater Lagro Chapter.

With this Christmas Launch, which kicked off simultaneously in all SM Supermalls nationwide, shoppers can expect a series of grand activities throughout the holiday season like the Santa Meet and Greet, Strings of Christmas, the Christmas Musicale, Caroling Cheers, Fireworks Display and the Santa Convention, a unique Christmas event at SM City Fairview, that aims to gather the best give givers in town on Dec. 18.

The Magical Kingdom of Christmas is waiting for you only at SM City Fairview until Jan. 8. For inquiries, you may call SM City Fairview Marketing Department at 9368388 loc 120.

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