2/20/2015 08:00:00 PM

Bikini Bottom fans in Asia are in for a super-heroic adventure as Nickelodeogears up for the highly anticipated The SpongeBob Movie: Sponge Out of Water with SpongeBob SquarePants-themed activities taking place across multiple platforms. The network will air a “Champ-packed” marathon of episodes from Nickelodeon shows featuring heroes-related storylines on Friday, March 13 at 4:00 PM before premiering a brand new episode of SpongeBob SquarePants. Together with Paramount Pictures, it has launched the all-new SpongeBob game SpongeBob: Sponge on the Run which was inspired by the upcoming movie.


Fans in Malaysia, Philippines and Singapore also stand a chance to win coveted tickets to preview screenings of the movie from the Nickelodeon website. Throughout the next few weeks, viewers will get to see more of SpongeBob as the network will be airing short-form interstitials, sneak peeks of the upcoming movie and spreading SpongeBob’s unique optimism through its on-air branding. The SpongeBob Movie: Sponge Out of Water hits theatres on April 4. The movie opened in Taiwan lastJanuary 30 and had a strong start, taking in close to US$405 million from 88 locations.


“Champ-packed” Marathon

The marathon premieres on Friday, March 13 at 4:00 PM and consists of episodes from Nickelodeon’s shows including The Thundermans, Henry Danger, Kung Fu Panda, The Adventures of Jimmy Neutron, and Teenage Mutant Ninja Turtles. These episodes contain heroes-related storylines and a brand new episode of SpongeBob SquarePants with the same theme will premiere on the channel. In this episode, an imprisoned Plankton teams up with his fellow inmates to break out of jail in order to steal Mr. Krabs’ secret formula and SpongeBob decides to intervene with the jailbreak plot. The second part sees SpongeBob replacing his broken spatula with one from Plankton, which may or may not have magical powers.


SpongeBob: Sponge on the Run

The app is an endless runner mobile game now available for Android, available for iOSsince February 12 and coming soon to Amazon app stores. Here, SpongeBob and Plankton race to find the lost Krabby Patty formula through three sea-worthy locations including Bikini Bottom, Apocalyptic Bikini Bottom and a real-world beach. When he is not running, SpongeBob is flying past obstacles with Plankton’s jetpack, floating in a bubble through a coral forest, racing through Bikini Bottom in the Patty Wagon, or has Plankton jumping through his surreal imagination. When the running gets tough, SpongeBob gets heroic as he transforms into Super SpongeBob. The new upgrade allows SpongeBob to knock through any obstacle in his way without risk.


Kids and kids-at-heart are in for a wave of good fun with the game app, as they can dress up SpongeBob in unique costumes such as a caveman and pirate. SpongeBob can also travel between locations with Plankton’s time machine and transform into Super SpongeBob and knock everything out of hipathSpongeBob: Sponge on the Run was developed by Playside Studios, creators of the App Store’s Worldwide Editor’s Choice game Catch the Ark. Watch the SpongeBob: Sponge on the Run App Preview Video at http://youtu.be/dnzHx_LC_mg. Get the SpongeBob: Sponge on the Run app at www.SpongeBobMovie.com/app.



The SpongeBob Movie: Sponge Out of Water

Starting February 23 to March 20, SpongeBob fans can take part in an online contest at at.nick.asia/spongeoutofwater to win tickets to a preview screening of the movie on March 28. In The SpongeBob Movie: Sponge Out of Water, from Paramount Pictures and Nickelodeon Movies, SpongeBob SquarePants, the world’s favorite sea-dwelling invertebrate, comes ashore to our world for his most super-heroic adventure yet. Starring Antonio Banderas, Tom Kenny, Clancy Brown, Rodger Bumpass, Bill Fagerbakke, Carolyn Lawrence and Mr. Lawrence. Produced by Paul Tibbitt and Mary Parent, the film is based on the series SpongeBob SquarePantscreated by Stephen Hillenburg. Story by Stephen Hillenburg & Paul Tibbitt, screenplay by Glenn Berger & Jonathan Aibel and Paul Tibbitt and directed by Paul Tibbitt.


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