Managing internet usage often means balancing data limits with a daily budget. PLDT Home Fiber Prepaid’s new video campaign brings to life a reality that most families deal with and how affordable and unlimited fiber can offer a practical option for home connectivity.

PLDT Home Fiber Prepaid’s latest video dubbed “Bitin” reflects a common reality for many Filipino households who rely on volume-capped data for home use. Whether it’s learning new skills, watching online content, or livestreaming from home, PLDT Home Fiber Prepaid highlights in the video how unlimited fiber can remove everyday limits and enable success at home.

PLDT Home Fiber Prepaid lets you enjoy unlimited and reliable internet that’s ideal for multiple device and household use. Because it runs on fiber, the connection is built for shared household activity, supporting multiple devices at once, even for heavy bandwidth activities such as video calls, online classes, streaming, and uploading large files or content.

PLDT Home Fiber Prepaid also offers budget flexibility with no monthly bills or long-term lock-in contracts, so users may opt to load only when they need to. In practical terms, a 30-day unlimited fiber load works out to under P23.30 a day, a cost level comparable to what many households already budget for recurring data but applied to a dedicated home connection.

For ₱999, PLDT Home Fiber Prepaid comes with a device and 30 days of free unlimited fiber with speeds of up to 50 Mbps. Flexible loading options are available at ₱50 for one day, ₱199 for seven days, ₱399 for 15 days, and ₱699 for 30 days. Reloading is easy and accessible via the PLDT Home website, Maya, GCash, SM, and Smart loading partners nationwide.

PLDT Home Fiber Prepaid reinforces a simple message: home internet should keep up with everyday life—without limits, without pressure, and without surprises.

Families never have to deal with “bitin” moments at home because PLDT Home Fiber Prepaid delivers unlimited fiber internet with flexible loading solutions.

Watch the latest video here and learn more about PLDT Home Fiber Prepaid at https://pldthome.com/fiberprepaid.

Leyte Representative Ferdinand Martin G. Romualdez has formally introduced House Bill (HB) No. 7663, a landmark piece of legislation designed to provide a P3,000 monthly pension alongside comprehensive life, accident, and disability insurance for the nation's farmers. Titled the "Comprehensive Farmers’ Pension and Social Protection Act," the measure aims to fill critical gaps in the country’s social safety net by supporting agricultural workers who are often excluded from traditional retirement systems like the SSS or GSIS. Co-authored by Tingog Party-list Rep. Jude Acidre, the bill seeks to provide a "dignified sunset" for those who have spent their lives securing the nation's food supply.

In advocating for the measure, Romualdez emphasized that the lack of formal retirement options often leaves agricultural workers in a cycle of perpetual labor. “The creation of a pension program for qualified elderly farmers is crucial for providing financial security, reducing poverty and ensuring a decent standard of living in their later years, as they are often considered among the poorest in society with limited access to formal, consistent income,” Romualdez stated. He further noted that the instability of agricultural earnings makes a government-backed floor essential, explaining that “because many farmers face low, variable incomes and often work past traditional retirement age due to financial necessity, pensions offer a guaranteed, regular income source, reducing their dependence on family members or the need to sell off assets to cover living expenses.”

The bill provides specific protections for three primary groups: elderly farmers aged 60 and above, disabled farmers with medically certified impairments, and indigent farmers classified by their local government units. Under this proposal, a farmer is defined broadly as any individual directly engaged in crop production, livestock, or aquaculture, whether they are landowners, tenants, or workers. The program will be implemented through a joint effort between the Department of Agriculture (DA), the Department of Social Welfare and Development (DSWD), and the Philippine Crop Insurance Corp., ensuring that beneficiaries can access their claims through accessible channels like local banks, cooperatives, or remittance centers.

Beyond the monthly stipend, the act introduces a robust insurance layer, offering P50,000 in basic life insurance and up to P25,000 for accident and disability claims. To maintain the integrity of the program, the DA is mandated to establish a national database of eligible farmers, while strict penalties—including imprisonment of up to one year and fines up to P100,000—will be imposed on anyone engaging in fraud. Public officials found violating the act will face temporary disqualification from office alongside criminal sanctions, ensuring that these vital funds reach the intended beneficiaries without interference.

The Jollibee Group has received a Special Citation at the Zero Waste to Nature Recognition Awards, led by the Department of Environment and Natural Resources (DENR), for exceeding its baseline targets under the country’s Extended Producer Responsibility (EPR) framework.

The awards program—organized with the Philippine Alliance for Recycling and Materials Sustainability (PARMS) as organizer partner and technical committee head, in coordination with the National Ecology Center—recognizes obligated enterprises that go beyond regulatory compliance by demonstrating leadership in plastic waste recovery, upstream reduction, innovation, and inclusive circular economy practices.

The Jollibee Group was cited for surpassing its recovery commitments and for implementing additional initiatives in partnership with government agencies. These include the Jollibee x Laguna Lake Development Authority (LLDA) Abot Kamay para sa Laguna de Bay Program and the Jollibee x Metropolitan Manila Development Authority (MMDA) Plastic Waste Recovery and Rewards Program. As of end-2025, these initiatives have collectively recovered 16,223 kilograms of plastic waste.

In its citation, the awards body recognized the company’s “consistent progress in Extended Producer Responsibility compliance, supported by strong partnerships with local government units and recovery partners,” noting that its structured programs demonstrate how large-scale food service operations can contribute to strengthening the recycling value chain and advancing national Zero Waste to Nature goals. 

The recognition underscores how sustainability, when embedded into core operations, can deliver measurable environmental impact at scale. For the Jollibee Group, these efforts form part of its Joy for Tomorrow sustainability agenda, which integrates environmental stewardship into how the company grows—reinforcing that responsible business expansion and environmental accountability must move forward together.

Miss Universe Philippines (MUPh) 2026 raises the bar with the launch of its first-ever daily free fan voting experience powered by Maya, the #1 Digital Bank in the Philippines and Official Voting Partner of MUPh 2026.

Through the Maya app, pageant fans can conveniently cast votes for their favorite candidates and receive free votes every day, allowing them to consistently show support throughout the competition. This makes fan participation more accessible and rewarding, enabling more Filipinos to actively take part in the journey to the crown.

For the first time ever, fans will also be able to participate in live voting during the coronation night. This marks a significant step forward in making the Miss Universe Philippines experience more interactive, secure, and inclusive.

A More Inclusive Miss Universe Philippines Experience 

At the heart of this initiative is greater accessibility and participation. Through this collaboration, pageant fans nationwide can easily engage in the competition via public voting and real-time judging moments.

Fans can support their favorite MUPh candidates directly through the Maya app. By upgrading their Maya account, users can unlock access to free daily votes — making it easier to stay engaged and play a more active role in shaping the outcome of the pageant.

Step Into the Judge’s Seat

Public voting through the Maya app will be open for a limited period ahead of coronation night, with the full voting timeline to be announced on the official Miss Universe Philippines social media accounts.

As part of this initiative, public votes submitted through the Maya platform will be integrated into the overall selection process, alongside expert evaluation, leading up to the announcement of semifinalists on coronation night.

In this way, both expert insight and public participation help shape the final results. Rather than simply watching from afar, Filipinos can now take part in a shared moment of pride, representation, and excitement.

Be Part of History 

As Miss Universe Philippines continues to evolve, this partnership with Maya signals a future where beauty, leadership, and representation are shaped not only by experts, but by the Filipino people themselves.

With credibility, accessibility, and public participation at its core, the journey to the crown becomes a truly shared experience.

Some days call for something sweet and satisfying—a little pick-me-up that feels indulgent but easy to enjoy. Whether it’s after lunch, during a mid-afternoon break, or while watching your favorite show, there’s always that craving for dessert. But who has the time to bake, prep, or wait in line at a café?

With Dewberry Yogurt Cake, you can enjoy a café-style dessert experience wherever you are. Each pack combines soft, fluffy cake layers with tangy yogurt cream and a luscious fruity topping, perfectly balancing sweetness and refreshment in every bite. Available in three delicious flavors: Strawberries, Blueberries, and Mangoes, Dewberry Yogurt Cake makes dessert moments effortless.

And because every dessert deserves a drink to go with it, we’ve rounded up three easy pairings that bring out the best of each Dewberry flavor. Whether you’re winding down or looking for a quick energy boost, these duos are made for your relaxation moments. 

Swiss Miss + Dewberry Yogurt Cake with Strawberries

Enjoy a cozy afternoon with Dewberry Yogurt Cake Strawberries ‘n Yogurt with Swiss Miss Milk Chocolate.

For cozy afternoons or cool evenings, this pairing feels like a warm hug in dessert form. The rich, chocolatey taste of Swiss Miss Hot Chocolate blends beautifully with the fruity, slightly tart notes of Dewberry Strawberries. Together, they create that café-style indulgence you can enjoy right at home—perfect for rainy days or winding down after work. 

C2 Green Tea + Dewberry Yogurt Cake Mangoes 
 

Indulge in the exciting tropical flavor of Dewberry Yogurt Cake Mangoes ‘n Yogurt with a refreshing bottle of C2 Green Tea.  

If you need a refreshing mid-day mid-day pick-me-up, the clean and crisp taste of C2 Green Tea balances the tropical tang brought by Dewberry Yogurt Cake Mangoes. The result is a light, revitalizing combo that keeps you energized without feeling too heavy, which makes it great for office snack breaks or study sessions. 

Vitasoy Original + Dewberry Yogurt Cake Blueberries

Satisfy your cravings with the sweet and smooth taste of Dewberry Yogurt Cake Blueberries ‘n Yogurt with Vitasoy Café Latte.

For mornings or snack time, pair Vitasoy Original with Dewberry Yogurt Cake Blueberries. The smooth, nutty flavor of soy complements sweetness and creamy texture of blueberries, creating a balanced bite that feels both wholesome and indulgent. It’s a duo that fuels your day while satisfying that dessert craving.

Each of these pairings proves that dessert doesn’t have to be complicated. With Dewberry Yogurt Cake, all you need is your favorite drink to turn any moment into a sweet escape: simple, delicious, and perfectly satisfying.

Try all flavors of Dewberry Yogurt Cake, available at select convenience stores and drug stores nationwide. For more information and update, please follow Dewberry on Facebook.

Universal Robina Corporation (URC) produces iconic brands such as Jack ‘n Jill Piattos, Cloud 9, Maxx candy, Cream-O, Payless, C2 Cool and Clean, and Great Taste coffee, which have been part of Filipinos’ lives for decades. The newest addition to Dewberry – Dewberry Yogurt Cake brings a balanced sweetness and fruity flavor for a delightful snacking moment. To learn more about URC, visit its website (www.urc.com.ph), Facebook page (@URCPhilippines) and TikTok account (@URCPhilippines).

Jollibee, the Philippines' no. 1 fastfood chain, is marking Valentine’s Day with its first Valentine’s Joy Day, a nationwide celebration with limited-time promos, branch surprises, and special treats for online fans.

The celebration highlights Jollibee as a beloved hub of joy for Filipinos, where couples share romantic moments, families create lasting memories, and friends come together to celebrate their bond.

“Valentine’s Day is a time for love, laughter, and making memories with the people who matter most,” said Dorothy Ching, vice president for marketing of Jollibee Philippines. “At Jollibee, we’re grateful to share in those moments and celebrate alongside our customers, whether through special treats in our stores or fun surprises online. Valentine’s Joy Day is our way of thanking everyone for letting us be part of their happiest moments.”

To mark the occasion, Jollibee is offering a special series of limited-time offers nationwide. From February 10 to 16, customers who order any two Chickenjoy Value Meals can enjoy a free upgrade to a large iced tea through the brand’s Perfect Pair Combos. 

The Perfect Pair Combos let customers pair their favorite Jollibee meals, including 1-piece Chickenjoy with regular fries and iced tea, 1-piece Chickenjoy with spaghetti and iced tea, 1-piece Chickenjoy with mashed potato and iced tea, 1-piece Chickenjoy with chicken macaroni soup and iced tea, and 1-piece Chickenjoy with burger steak and iced tea. Any combination of two Value Meals comes with a free large iced tea upgrade. Starting at just ₱152, the Perfect Pair Combos are available for dine-in, takeout, drive-thru, and delivery, making it easy to share love and joy this Valentine’s season.

Delivery customers can also celebrate Valentine’s Joy Day with special treats for online orders. When ordering through the Jollibee App or order.jollibee.com this February 14, customers can get two free one-piece Burger Steak Solos with a minimum order of ₱600, or enjoy free delivery with a minimum order of ₱500.

Beyond product promotions, Jollibee is extending the celebration through in-store and online activities. On February 14, select stores will delight customers with surprise Valentine’s Day treats. The fun continues online, where fans can join the #ValentinesJOYday X Party and photo contest on Facebook by sharing their love stories and joyful Jollibee memories for a chance to win exciting prizes.

Craving more Jollibee treats and exclusives? Head to www.jollibee.com.ph for the latest updates, order your favorites at https://order.jollibee.com, and follow us on social media for more JOYful surprises!

The year is officially underway, and it’s looking good. 2026 is already taking shape through everyday moments, familiar routines, and plans that are finally happening.

This is no quiet reset or a low-key start, it’s a hard launch to show up, step out, and strut through the year with confidence.

Across your most loved SM Supermalls, new lifestyle and fashion spaces are opening with firsts and fresh concepts that can easily fit into your routine, giving you more places to go, more things to try, and more reasons to be out and about.

Time to show off our best selves with the year ahead! 

Your Upgrades That Don’t Go Unnoticed

These are the upgrades people notice without you having to point them out—how you smell, how your space feels, how put-together your everyday looks.

At Bath & Body Works at Level 2, City Center of SM North EDSA, everyday scents and self-care staples fit easily into your routine. Not to mention, the White Barn section adds home fragrances and candles that can set the mood and instantly make any room feel nicer. 

Moments You’ll Put Out There

Some moments are meant to be seen, not just saved.

At Beyond Studio, the first in SM at the Centralwalk Basement of SM City Fairview, everyday moments turn into something you can actually bring out and show. Forget just posting, here's three cheers to photos you can print, frame, and actually put out there. 

Activities You’ll Show Off

These aren’t one-time trial activities. These are the ones you'll actually keep coming back too, less about being performative and more about following through, because spoilers: you'll enjoy it 

Prime Golf

Show off your athletic side this 2026. At Prime Golf–the first premium golf simulator in SM at level 5 SM Podium, you can sharpen your swing on the simulator, aim for a hole-in-one, and indulge in premium dining. 

Lulou Wellness

For 2026 and beyond, it's time to prioritize your health. Work up a sweat and flaunt a fitter, better you at Lulou Wellness–the first in SM, now opened at the 4th Level of SM Podium, a space designed for adults who take their routines seriously. 

Happiness You’ll Put On Display

Sometimes the most practical things are the ones that keep you happy.

With the first POP MART in BGC at the 2nd Level of SM Aura, collecting is something you’ll proudly commit to, smiling over trinkets you pick, unbox, and keep out for display for everyone to see.

Hard launch complete. From here on out, it’s about stepping into what works for you and letting it be seen.

As new spaces continue to open across SM Supermalls, it stays part of everyday life where errands, plans, and in-between moments already happen. There is always something new to walk into, try out, and make part of your routine.

Follow @smsupermalls on social media or visit www.smsupermalls.com to see what’s new and what’s coming next.

For the new year, let’s raise the standards.

This is the year you stop making compromises when it comes to your cravings. No rushed decisions. No “this is good enough.” And more importantly, no more meals that feel like an afterthought.

SM Supermalls is starting the year by bringing in new dining spots that can transport you to a new era full of fresher concepts, bolder flavors, and better choices. Proving time and time again why it deserves to be your most beloved mall with spots that raise expectations, break routines, and make eating out feel fun again.

So before your calendar fills up with plan after plan, consider this your ultimate craving promise: to never negotiate when it comes to where and how you eat. Because if there’s one thing we’re not bringing into the year, it’s settling. 

NON-NEGOTIABLE 1: Snacks Shouldn't Feel Like A Placeholder

Snacking isn’t something you do just to get by–it’s something you do because you actually want to eat. This year, snacks have to show up with flavor, personality, and zero shortcuts. Whether it’s something cheesy, crispy, or straight-up addictive, quick bites should still feel worth the stop. 

Pizza Planet

Prepare to blast off into a galaxy of flavors at Pizza Planet, located at the Annex, Upper Ground Level of SM North EDSA. When the craving hits, cheesy and gooey is the only right answer–and this fun, playful spot delivers every time. It’s your sure fix for comfort food done right, serving an out-of-this-world experience for kids, kids at heart, and anyone who takes their pizza seriously.

Shihlin Taiwan Street Snacks 

From Taiwan’s streets straight to your plate–Shihlin Taiwan Street Snacks at the Foodcourt, SM City Fairview serves crispy, juicy hits you won’t want to miss. XXL Chicken, Handmade Oyster Mee Sua, and all the bold flavors. 

NON-NEGOTIABLE 2: All-in Should Mean Actually Going ALL In

All-you-can-eat only works when it actually delivers. No half-hearted spreads. No playing it safe. This year, if you’re committing to unlimited, it has to feel generous, intentional, and satisfying from the first plate to the last. 

King’s Feast Luxury Buffet by Buffet 101

Feast like royalty at King’s Feast Luxury Buffet by Buffet 101, soon to open at the 5th Level of The Block at SM North EDSA. This luxurious all-you-can-eat experience features mouthwatering local and international flavors that never skimp on quality or taste, promising a truly decadent dining adventure fit for kings and queens. 

Mo-Mo Paradise

Say “more, more!” to good food at Mo-Mo Paradise–the first in PH at the Level 3, Mega Fashion Hall of SM Megamall. When the plan is unlimited hot pot, this is the place you go straight to. Slow-simmered shabu-shabu and sukiyaki set the standard for sharing, slurping, and lingering over a proper meal. 

NON-NEGOTIABLE 3: Bold Flavors Are Not Optional

This is the year we stop dialing it down. Big flavors, strong profiles, and dishes that don’t hold back—because great meals should leave an impression. If you’re craving something with heat, depth, or attitude, subtle isn’t part of the plan. 

Siklab+

For local flavors with a twist you won’t want to miss, head on over to Siklab+ at the ground level of S Maison. This is the kind of place that resets your expectations, where Paboritong Pork Sisig, Kuhol ni Tanggol, and Kalamay sa Latik become the benchmark you compare everything else to. 

Thaiwadee

When the craving is Thai, you don’t experiment... you go straight to Thaiwadee, soon opening at the Foodcourt of SM Southmall. Their Pad Thai and Tom Yum Goong stay true to that mix of heat, tang, depth, and all that you’re looking for when you’re not in the mood to compromise. 

Royal Indian Curry House Bistro

Satisfy your curry cravings at Royal Indian Curry House Bistro soon to open on the 5th Level of The Block at SM North EDSA. When you’re in the mood for Indian food, bold flavor and real spice aren’t optional—and this is where you go for it. From their rich Murgh Makhani to their fragrant Hyderabadi Biryani, every dish hits exactly the way it should. 

NON-NEGOTIABLE 4: Eating Healthy Should Never Be Boring

Healthy doesn’t mean boring, and it definitely shouldn’t feel like a compromise. With the first Salady in PH at the Level 5 of the Fashion Hall in SM Megamall, choosing lighter meals no longer feels like you’re missing out. 

NON-NEGOTIABLE 5: Coffee Stops Should Actually Feel Like A Pause Worth Taking

Coffee isn’t just about the drink, it’s about slowing down, sitting longer than planned, and pairing it with something you’ll still think about later. Cafe Kulture brings that energy to the Level 3, South MOA Sky of SM Mall of Asia, turning coffee and pastries into a moment, not just a routine.

The standards are set, so let your cravings do the rest.

You don’t need a plan for this part, you’ll know when you’re hungry. And when your craving finally calls, your favorite SM Supermalls has already answered with more new spaces, new names, and better food options than ever.

No overthinking, no settling. Just choosing what feels right in the moment, and knowing there’s always something new waiting the next time you come back.

Follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates

SM Supermalls enters its new era as a truly inclusive Mall for All with ground-breaking milestones launched during this year's National Autism Consciousness Week (NACW).

Through its Corporate Social Responsibility arm, SM Cares, SM celebrated acceptance and appreciation with nationwide efforts that aimed to elevate the mall-going experience of Filipinos on the autism spectrum in accommodating spaces built to be loved.

"This year's celebration of the NACW is a great step forward for SM Supermalls as we hosted 'Lights Up, Sounds Down' (LUSD) and opened the very first 'SM Sensory Lab'--the country's only dedicated mall space for people with sensory processing challenges," said Steven Tan, SM Supermalls President. "On top of our year-long programs to uphold inclusivity across all malls, these milestones echo our ultimate desire of ensuring every single customer finds their most loved space at SM."

SM Sensory Lab: An innovation in accommodating mall spaces

Crowning the celebration was SM's launch of a ground-breaking innovative space designed to serve children and adults experiencing sensory processing challenges. In partnership with the Department of Social Welfare and Development (DSWD), and the National Council on Disability Affairs (NCDA), and with the support of the Autism Society Philippines, the SM Sensory Lab was officially opened in SM Mall of Asia as the country's first-ever calming corner.

"Opening the SM Sensory Lab was a natural next step in our relentless pursuit of making our malls truly inclusive. We collaborated closely with the DSWD, NCDA and Autism Society Philippines to ensure we were making all the right considerations for something that's never been done before," said Tan.

With soft lighting, calming seating, and sensory-friendly features, the SM Sensory Lab brought accessibility into everyday mall life — showing that inclusion goes beyond awareness and is rooted in thoughtful design and lived experience. The space was built to accommodate a total of 10 people to give persons with sensory processing challenges and their guardian enough space to feel at ease.

Enhanced through the SM Malls Online App, customers who may need the space simply have to scan a QR code through the app to use the space completely free of charge.

Lights up, Sounds Down: Specialized events bringing families together 

At the heart of the week’s activities was also Lights Up, Sounds Down — sensory-friendly movie screenings designed to remove common barriers that make traditional cinema settings overwhelming. In partnership with SM Cinema, the series of screenings was tailored specifically for the ease and comfort of customers on the autism spectrum. Across selected malls, families were welcomed into theatres with adjusted lighting and reduced sound levels, creating an environment that fostered comfort, joy, and shared experience. 

"Something as simple as going to the cinema can be a stressful experience not just for people on the spectrum but for their families as well. Through this effort SM intentionally enhanced an accommodating movie-going experience through SM Cinemas so people with autism and their families can finally watch a film in a movie house together," said Tan. 

When SM Supermalls first hosted LUSD, the initiative was a one-mall event. Now, the effort has grown to accommodate more than 5,000 participants with their families in screenings spanning multiple malls across the Philippines. This year, two new malls expanded the reach of the event with SM City BF Paranaque and SM City Butuan joining the network of SM Supermalls hosting their own screenings.

Additionally, inclusivity measures are implemented consistently nationwide through SM Cares. Information campaigns empower empathy and greater acceptance of individuals with autism. Mall front-liners like security guards, mall tenants, and mall operations are also trained and given refresher courses on how to support customers on the spectrum.

“Being an inclusive mall isn’t just a one-week observance,” said Tan. “Our efforts for this celebration are reinforced by our strengthened resolve to continually ensure every SM Supermall in the country empowers its people and surrounding communities to be accepting, appreciative and accommodating to our customers regardless of their needs.”

Under the SM for MSMEs program, MSME Hub owners Alamanga and Rainbow Scoops bring locally made flavors and proudly Filipino products closer to the community—proof that when small businesses are given the right platform, they grow and thrive.

Building on strong MSME momentum in 2025, SM Supermalls is entering 2026 with a renewed and sharped focus on empowering Filipino entrepreneurs, leveraging its nationwide mall network to create tangible growth opportunities for micro, small, and medium enterprises (MSMEs). 

Through its SM for MSMEs program, SM Supermalls empowered 920 new MSMEs and start-ups in 2025, with nearly 10% successfully transitioning into regular mall tenants through kiosks, counters, or in-line stores nationwide. Since its enhanced rollout in March 2024, the program has supported 2,288 unique MSMEs, providing real-world platforms where entrepreneurs can test, refine, and scale their businesses.

In 2025 alone, 28,761 MSME booth activations were mounted nationwide, driven by a growing consumer demand for locally made, experience-led products across food and beverage, beauty, wellness, and lifestyle categories.

Honoring MSME Excellence


The annual SM for MSMEs Wall of Champions recognized outstanding MSME awardees and finalists whose businesses demonstrated exemplified resilience, innovation, and community impact—serving as a tribute to Filipino entrepreneurship and its vital role in nation-building.

“The private sector has a role to play in enabling the future growth of the MSME sector,” said Steven Tan, President of SM Supermalls. “Supporting the grassroots economy is a long-term commitment we intend to uphold.” 

2025 MSME awardees and finalists gathered at the SM for MSMEs Wall of Champions with executives from SM Supermalls and the Department of Trade and Industry, celebrating excellence, resilience, and community impact. 

“SM is like a big brother to smaller businesses like us,” said Euclid S. Cezar, President and CEO of Famous Belgian Waffle and a 2025 Medium Enterprise finalist. “Being recognized motivates us to expand, innovate, and bring our products to more communities.”

Nation-Building Through Partnerships

From learning summits and curated markets to large scale trade fairs, SM Supermalls worked closely with key partners including the Department of Trade and Industry, Go Negosyo, media organizations, trade fair organizers, and MSME exhibitors to deliver meaningful, measurable outcomes for entrepreneurs nationwide. 

 

  Supermalls spotlight the Philippine coconut industry as MSMEs take centerstage—local entrepreneurs proudly showcasing coconut-based products crafted by Filipino hands.

PHOTO: (L–R) Cong TV, Viy Cortez, Ivy Cortez, and Rolly Cortez joined MSMEs and mallgoers during the VIYLine MSME Caravan at SM City Santa Rosa. MID PHOTO: During the VIYLine MSME Caravan opening at SM City Santa Rosa, Cong TV surprised the crowd by revealing himself onstage after posing as a cameraman. RIGHT PHOTO: Influencers and entrepreneur-creators met fans and shoppers during the VIYLine MSME Caravan at SM City Santa Rosa, bringing digital communities into real-world marketplaces.

According to the Department of Trade and Industry, MSMEs account for 99.63% of businesses and 66.58% of total employment in the Philippines, underscoring their critical role as the backbone of the national economy.

Major 2025 highlights included the DTI National Food Fair, Negros Trade Fair, Women Strong Trade Fair by WomenBizPH, VIYLine MSME Caravan, and the Go Negosyo MSME Summit 2025, which energized the SM Mall of Asia Music Hall with mentorship sessions and business insights, highlighted by Francis Kong’s talk, “Now and Next: The Trends in Business for MSMEs.” 

The Go Negosyo MSME Summit 2025 energized the SM Mall of Asia Music Hall last July 19, bringing together entrepreneurs and mentors for inspiring talks, mentorship, and growth opportunities—highlighted by Francis Kong’s session, “Now and Next: The Trends in Business for MSMEs.”

Expanding Opportunities Beyond Metro Manila

Leveraging its nationwide footprint, SM Supermalls expanded regional trade fairs and themed marketplaces across Luzon, Visayas, and Mindanao, bringing high-visibility platforms closer to local communities and advancing more inclusive, region-led growth. 

The Negros Trade Fair opening day at SMX Aura drew crowds eager to experience Negrense delicacies, craftsmanship, and heritage products. 

Women-led enterprises showcased proudly Filipino products at the Women Strong Trade Fair at SM Megamall, championing collaboration, innovation, and inclusive growth. Kicking Off 2026 With Strong MSME Partnerships

To start 2026, SM Supermalls—together with government agencies, media partners, and trade fair organizers, will host and support a new slate of MSM focused events. 

DTI Region IV-A Coco Festival Food Fair January 14–20, 2026 | SM City San Pablo Featuring coconut-based products and local delicacies from MSMEs in Region IV-A. 

Philstar Nakakalokal Bazaar January 16–18| SM Seaside City Cebu Showcasing homegrown food, fashion, crafts, and lifestyle brands from the Visayas and the Cordillera region, highlighting locally made MSME products.

The Silk Events Bazaar (upcoming) January 28–February 10, 2026 | SM La Union A curated lifestyle and artisan market offering MSMEs extended exposure in a tourism-driven destination.

As SM Supermalls moves into 2026, SM for MSMEs continues to evolve as a scalable growth platform—transforming participation into opportunity, and opportunity into sustainable enterprise for Filipino entrepreneurs nationwide.