The call to conserve water and energy has never been more imperative than today. With the effects of global warming and climate change now more pronounced than ever before, there is a need to be mindful of the way we spend our resources. This not only extends to the way we use our water resources but also the way we consume electricity.

Be wise energy users.

As part of Beko’s green initiatives, Beko Philippines encourages Filipinos to become wise energy users by contemplating on their laundry routine. Beko understands that doing the laundry also requires a significant amount of electricity.

According to the Department of Energy (DOE), the household sector is the second major user of electricity. In fact, laundry accounts 29 percent of other household electricity usage based on the latest available Household Energy Consumption Survey (HECS) by the Philippine Statistics Authority (PSA).

“Beko believes that we must take into account how much energy is consumed even on our laundry. As we envision a greener laundry routine, the company has been initiating outstanding contributions toward the protection of the environment through energy efficiency and innovating eco-friendly washing machines,” said Dyeun Zapanta, Beko Philippines Sales and Marketing Head.

Beko suggests that households follow regular laundry days and avoid running the washing machine for only a few pieces of items.

Invest on energy-efficient washing machines.

Beko Philippines underlines that by taking steps to reduce energy consumption, one could contribute to a cleaner and greener world. For instance, investing on energy-efficient washers and dryers significantly cuts your electric bills.

Recently, the Manila Electric Company (Meralco) tested the energy efficiency of certain Beko washing machines in line with its Orange Tags campaign. The Meralco Orange Tags are easy-to-understand labels that indicate estimated energy consumption in kilowatt-hours (kWh) and estimated cost per hour to inform consumers on how much electricity a household product consumes.

Meralco tested some Beko’s washing machines in three trials. Items tested ranged from front loaders, top loaders and dryers in different sizes and capacities. The said survey revealed that the washing machines are all energy efficient. The results of the test are as follows:

Beko Top Load Fully Automatic Washing Machine

Meralco estimated that the average cost per wash of Beko’s three top-loads amounts to only a peso per hour of washing cycle.

Specifically, for a 7-kg capacity washing machine, every wash amounts to only PhP0.96 per hour of washing with 0.09 energy consumption and 94 watts for power usage.

Meanwhile, for 9-kg capacity top load, Meralco calculated that the cost per wash cycle amounts to PhP1.14 for almost an hour of washing with 0.11 energy consumption and 97 watts. On the other hand, for 12kg top load, they assessed that the cost per wash amounts to PhP1.37 again for almost an hour with 0.13 energy consumption and 109 watts.

Beko Frontload Fully Automatic Washing Machine

For a 7-kg and 9-kg capacity, the estimated cost per wash both costs 9 pesos per almost four hours of washing with 0.88 and 0.84 energy consumption, respectively.

On the other hand, for 10.5-kg frontload, they measured that every wash costs 15 pesos for a full load, full cycle with duration of nearly four hours with 1.47 energy consumption and 380 watts for power usage.

Beko Dryers

For Beko’s 7-kg dryer, the estimated cost per drying cycle amounts to six pesos per half an hour with 0.63 energy consumption and 1,217 watts.

“Our products are meant to not only improve how people live but also improve how we impact our environment. “Choosing an energy efficient washing machine can do more for the environment and at the same time, reduce the cost of their water and electricity bills. That is why we are bringing the efficiency of our washing machines as the Official Partner of the Everyday to help Filipino consumer save energy,” added Zapanta.

Beko Ph on its second year

Beko Philippines continues to innovate products that can make a difference in the lives of Filipinos. With their strong emphasis and commitment toward raising awareness on energy consumption and innovating energy-efficient washing machines, they encourage Filipinos to take part towards preserving their environment by taking into consideration their energy consumption.

Strengthening its local presence as it approaches its third year in the Philippines, leading European home appliance brand Beko further penetrates the Filipino market. Since 2015, Beko Philippines already doubled its distribution in the country. The company has also tripled its sales through its enhanced and domineering product line that continuously meets the need of the Filipino market.

To know more about Beko and Beko Philippines, like the Beko Philippines fan page (@BekoPH) or visit their website at www.beko.ph

As part of this global partnership and to strengthen the recently launched Facebook fan page, BEKO Philippines is holding the activation promo “Kick Your Way to Barcelona: The BEKO Grand Kick-off Challenge.” The promo is open to everyone who has a valid passport (except for professional football players).
The Facebook Contest ran from December 1 to January 7, 2017, attracted a number of participants who come from different backgrounds and representing Beko’s target market profile. They will gather on January 14, 2017 for the Kick-Off Challenge qualifier with which each participant will be given three (3) attempts within one (1) minute each to try and kick a ball inside a customized mock up washing machine goal from a designated distance of twenty (20) feet. There shall be a knock-out phase and only the top 10 participants who successfully made the most number of goals shall move-on to the final round.

During the Final Round on February 10, 2017, the top 10 participants shall be given three (3) attempts within one (1) minute each to try and kick the ball inside a customized mock up washing machine goal from a designated distance of twenty (20) feet. The participant with the most goals shall be declared the grand winner. In case of a tie, the shoot around with 3 attempts and one minute limit shall be repeated until one emerges as the grand winner.

The top 10 finalists will each be given a specially designed BEKO FC Barcelona Gym Bag. Sparta Philippines, the country’s only indoor football pitch located in Mandaluyong City, is the official venue partner of the activation.

The winner will receive a plane ticket for one (1) to Barcelona, Spain, a ticket to an FC Barcelona match to be held at Camp Nou, hotel accommodations, and city tour.
Alongside this activation, BEKO Philippines also runs the “Witness the Victory 2.0!” Experience Camp Nou and Enjoy Barcelona for Free promo. Now on its second year, the raffle promo runs from November 15, 2016 until January 31, 2017 and is open to all buyers of BEKO products.
Two (2) winners will be drawn and each will enjoy a trip for two (2) to Barcelona, Spain to watch an FC Barcelona match live in April 2017. The tax free prizes include Two (2) Round Trip Tickets to Barcelona, hotel accommodations with breakfast for 2, Barcelona City Tour, and Two (2) La Liga Match Box Tickets.

The consumers' way of living has evolved throughout the years. While consuming, this “smart generation” also wants to save. They do not want to waste natural resources, their time, and family budgets. On the other hand, they also do not want to compromise on quality, technology and design.

BEKO gets inspired by this generation’s changing needs and lifestyles and strives to give them the best and most beneficial solutions through innovative products. By listening to millions of consumers in more than 100 countries, BEKO has developed various smart solutions to cater to the needs of different people, different cultures, and different ways of life
With its wide range of kitchen and laundry appliances, BEKO never stops thinking about innovations and novel ways to overcome challenges. BEKO also respects the environment by offering resource-efficient and environmentally friendly products with superior technologies and stylish design.

Given all these, BEKO prides itself as the official partner of all the stories of your house. We’re your partner in the best moments, like when you’re celebrating with your friends, and we also stand by you in your not so good moments, to help you get over them in the best possible way. We’re the official partner of the families that don’t surrender, that build a good team and that know how to enjoy every moment that happens at home.

BEKO is one of the strongest and leading brands in the whitegoods sector in Europe and has been the fastest growing brand in the European market. Given that the brand sells every two seconds somewhere in the world, BEKO has always embraced the goal of “Being a World Brand.” BEKO has been the first choice of 280 million consumers in more than 100 countries by carrying on its Turkish market success all over the world.

Designed to make your life easier thanks to super-fast programmes and energy saving technology - BEKO delivers exceptional value for money, providing smart, innovative and energy efficient home appliances. These factors, combined with an affordable and reliable proposition, make BEKO the brand of choice for today and the future.

BEKO is the international home appliances brand of the Arçelik Group and belongs to the Koç Holding – one of the largest companies in Europe, ranking among the first 250 on the Fortune Global 500 list. It is also the leading home appliances brand in Turkey, offering extensive and innovative ranges of both home appliances and consumer electronics. The Arçelik Group, with nearly 60 years of experience in the industry, is now a key player in the home appliance industry in Europe, Middle East, and Africa. With approximately 25,000 employees and 14 production facilities throughout the world, the Group provides products and services in over 130 countries with sales and marketing offices located in 25 countries and under 10 different brands.

To know more about Beko and Beko Philippines, like the Beko Philippines fan page (@BekoPH) or visit the website at www.beko.ph.