On June 16, 2025, the future of retail employment in the Philippines took a leap forward as the Department of Trade and Industry (DTI), Philippine Retailers Association (PRA), and Supply Chain Management Association of the Philippines (SCMAP) launched Section G: Job Blueprint for the Wholesale and Retail Trade Sector at SM City North EDSA. The event featured a two-day job fair, offering immediate hiring opportunities for Filipino jobseekers.

(L-R): Supply Chain Management Association of the Philippines (SCMAP) President Dennis Llovido, Department of Trade and Industry (DTI) Assistant Secretary Engelbert Chua, DTI Secretary Cristina Roque, and Philippine Retailers Association (PRA) President Roberto Claudio Sr. attend the media launch of the Section G: Job Blueprint for Wholesale and Retail Trade on June 16, 2025, at SM North EDSA.

The Section G Job Blueprint, developed through extensive consultations with industry stakeholders, highlights the strong collaboration between government, the private sector, and mall leadership to address workforce gaps in retail and supply chain. Serving as a foundation for future reforms, it aims to boost employment growth by leveraging the sector’s vital contribution to the country’s Gross Domestic Product (GDP) and its role as a key employer of over 10 million Filipinos, according to the DTI.

Industry support and immediate impact

The job fair, which offered hundreds of career opportunities from leading retailers and logistics providers, drew a diverse crowd of job seekers eager to engage with PRA and SCMAP member companies recruiting for roles in merchandising, warehousing, logistics, and frontline retail.

“This is more than just a job fair—it’s a call to action,” said Joaquin San Agustin, Executive Vice President of Marketing at SM Supermalls. “We are proud to partner with DTI, PRA, and SCMAP in hosting this meaningful initiative that connects people to opportunity and promotes inclusive employment.”

SM Supermalls, as host venue and promotional partner, reinforced its commitment to national workforce development and economic recovery. This event is part of SM’s ongoing support for programs that empower micro-, small, and medium enterprises (MSMEs), job seekers, and industry players.

With Section G now officially launched, stakeholders look forward to implementing its key recommendations and building a stronger, more resilient retail trade sector for all.