Jollibee, the Philippines’ number one fast food chain, proudly celebrates another milestone as it bagged four Silver Anvil Awards at the 60th Anvil Awards Gabi ng Parangal held at the Fiesta Pavilion of The Manila Hotel.

Recognized for its excellence in public relations programs and tools, Jollibee continues to demonstrate its commitment to delivering meaningful, impactful, and culturally resonant campaigns that bring constant joy to Filipinos.

The Winning Campaigns

Jollibee JoyZone
PR Tools – Multimedia category, Silver Anvil

The Jollibee JoyZone initiative set a new standard for immersive brand engagement as it transformed customers’ smiles into store purchase discounts. Initially placed in a high-traffic mall store and eventually rolled out into more stores during the holidays, JoyZone cleverly used augmented reality (AR) to create meaningful digital interactions that also embody Jollibee’s fun and playful spirit.

Share the Joy of Love: My Kwentong Jollibee Valentine’s Day 2024

PR Programs – Best Use of Social Media, Silver Anvil

Featuring real stories from real people resonated well with audiences, as the My Kwentong Valentine’s Day films titled “30 Dates” and “To Love Again” got recognized for how they sparked meaningful conversations about the complexities of relationships and the joy that love brings. By leveraging the power of social media, the films achieved immense reach, garnering millions of views and generating heartfelt engagements that solidified its place as a Valentine’s Day tradition for Filipinos.

Nanay ng Bayan: My Kwentong Jollibee Mother’s Day 2024

PR Programs – Best User of Social Media, Silver Anvil

Titled “Nanay ng Bayan,” this heartwarming film celebrated the unconditional love and selflessness of all mothers and mother-figures. The emotional storytelling that paid tribute to all kinds of mothers not only resonated with audiences nationwide, but also encouraged them to share their own stories of maternal love. The campaign achieved significant social media engagement, demonstrating how authentic and touching narratives can create a lasting impact.

Jollibee’s Generation Joy Fixed Creators Program

PR Programs – Best User of Influencer Marketing, Silver Anvil

This groundbreaking initiative tapped into the power of 20 top-tier content creators from lifestyle, food, and entertainment sectors to reach a wider audience. By empowering creators with creative freedom, the collaborative content outputs embodied authentic storytelling while ensuring alignment with Jollibee’s messaging. The initiative’s success lies in its ability to foster genuine connections between the brand and its target market, using creativity and innovation to communicate and amplify its messages of joy.

“These recognitions at the Anvil Awards are further proof of Jollibee’s continued commitment to create campaigns and initiatives that not only celebrate Filipino culture, but also touch lives and bring people together,” said Dorothy Dee-Ching, VP-Marketing of Jollibee Philippines. “From heartfelt and authentic content to innovative on-ground activations, each of these campaigns reflects our dedication to spreading joy and meaningful engagement with our customers.”

Dubbed the “Oscars” of Philippine public relations, the Anvil Awards honor outstanding PR programs, tools, and practitioners in the country. The awards are organized annually by the Public Relations Society of the Philippines (PRSP), celebrating campaigns that set benchmarks in excellence and creativity.

From the emotional resonance of My Kwentong Jollibee to the digital innovation embodied by JoyZone and Generation Joy, Jollibee’s award-winning campaigns reflect its ability to blend tradition with modernity, touching hearts through timeless stories and cutting-edge strategies.

For all the latest updates, like Jollibee on Facebook, subscribe to Jollibee Philippines on YouTube, and follow @jollibee on X, Instagram, and TikTok.

As Pascual Laboratories, Inc.’s (PascualLab) flagship brand, Poten-Cee, celebrates over five (5) decades of serving the vitamin C needs of Filipinos, it continues to carve milestones in the health industry. At the 60th Anvil Awards at the Manila Hotel, PascualLab received a Silver Anvil from the prestigious PR Society of the Philippines (PRSP) for Poten-Cee's 50th-anniversary campaign, #FiftyFortifiedandForgingForward.

#FiftyFortifiedandForgingForward celebrates 50 years of Poten-Cee which began as pedia brand Infan-Cee. Originally launched to offer vitamin C supplementation, the brand has since evolved to meet the health requirements of various individuals and has adapted to the Filipinos' diverse health and lifestyle needs, including immunity support as brought to the fore by the recent pandemic. The campaign for internal and external audiences highlighted these innovations across various media platforms, including digital and Corporate Social Responsibility (CSR) initiatives.

For successfully capturing the milestones and meaningfully engaging stakeholders who helped shape Poten-Cee into the well-loved brand that it is today, the campaign met the award-giving body’s strict criteria.  It was then shortlisted among a record-breaking 586 entries, with only 122 or 20% making the cut, earning PascualLab its first Anvil.   

According to Mickey de Quiros, Anvil Committee Chairman: “While the volume of entries is impressive, we must remember that the Anvil Awards have always stood for one core principle—integrity. The true value of an Anvil lies not in the number of awards given, but in the quality of the work. So, as we honored winners, we are reminded that the recognition is a reflection of the impact they have on the communities and industries they serve. It is about creating meaningful change through well-crafted, thoughtful, and strategic campaigns.”   

This 2025 and forging forward, Poten-Cee affirms its commitment to Filipinos.    

Valerie Anne T. Sison, Group Product Head shared: “Quality and care are at the heart of PascualLab’s service. With Filipinos’ health needs front and center, Poten-Cee, will continue to move forward with health innovations tailor-fit for customers’ needs, offering benefits beyond immunity.  We always go forward, true to our 50th-anniversary mantra.”   

Poten-Cee is available in all leading drugstores and supermarkets nationwide and at PascualLab’s official Lazada, Shopee, and Tiktok stores.

https://www.lazada.com.ph/shop/pascuallab/?path=index.htm  

https://shopee.ph/buyer/login?next=https%3A%2F%2Fshopee.ph%2Fpascuallabstore

https://www.tiktok.com/@officialpascuallab

GMA Network’s groundbreaking advocacy, Panata Kontra-Fake News, won Gold in the Best Use of Partnerships category at the 60th Anvil Awards held on January 28 at the Manila Hotel. Receiving the award was Oliver Victor B. Amoroso, Senior Vice President and Head of GMA Integrated News, GMA Regional TV, and Synergy.

Launched on National Press Freedom Day in 2024, Panata Kontra-Fake News is a multi-platform initiative dedicated to combating disinformation by raising awareness, fostering critical thinking, and encouraging active public engagement.

GMA Network, Inc. Chairman Atty. Felipe L. Gozon, who spearheaded the campaign, emphasized the importance of truth in nation-building.

“Truth is the very mechanism by which we build a better nation. It is not always the most viral, but it remains the best story to tell. Lagi’t lagi, sama-sama tayong magpahayag ng katotohanan na walang kinikilingan, walang pinoprotektahan, walang kasinungalingan, sa pamamagitan ng serbisyong totoo lamang,” he said.

GMA Network shares the recognition with the nearly 60 media organizations, tech companies, and academic institutions that stood united and heeded the challenge to fight disinformation in the covenant-signing event that kicked off the country’s largest campaign against fake news.

Through special reports, multimedia content, and interactive engagement across TV, radio, and digital platforms, the initiative has empowered millions of Filipinos to navigate the digital landscape responsibly.

Amoroso highlighted the need to strike a balance between countering disinformation and safeguarding freedom of expression.

“In an age where misinformation spreads faster than ever, we at GMA Integrated News have embraced our responsibility to counter fake news with accuracy, accountability, and clarity. Panata Kontra-Fake News is not just a campaign, it is our pledge to empower Filipinos with credible information, to spark critical thinking, and to safeguard our democracy,” he said.

He also dedicated the award to the collective efforts of journalists, editors, producers, staff, and audiences who support truthful journalism.

“This award is not ours alone. It belongs to every journalist, editor, producer, and staff member who worked tirelessly to ensure that truth prevails. It also belongs to our viewers and readers, whose trust and engagement inspire us every day. Let this award be a reminder that when we unite to combat disinformation, we create a more informed and empowered society,” he added.

Mikey De Quiros, 60th Anvil Awards APR Chairman, noted that GMA was among the top three nominees for the Grand Anvil, the highest honor from the Public Relations Society of the Philippines (PRSP).

“GMA’s program was strong. The output was good. What mattered was its impact on society and how it helps the Filipino people—even beyond our borders,” he said.

The Anvil Awards, organized annually by PRSP, is the country’s most prestigious recognition for excellence in public relations, honoring outstanding initiatives and impactful PR campaigns.

For more updates about GMA Network, visit www.gmanetwork.com.