Century Tuna Brand Ambassador and Superbod Anne Curtis with the Top 40 Superbod Finalists

The Superbod Era has officially arrived—and it is fiercer than ever. Marking 20 legendary years at the forefront of health and fitness, Century Tuna Superbods stands as an iconic movement that champions wellness for all, serving as a powerful platform that celebrates healthy bodies along with the inspiring stories behind them.

Paving the way for the highly anticipated final leg of the competition, the #SuperbodEra launch event celebrates the Superbod finalists' continuous evolution–proving that true transformation extends far beyond physical conditioning to encompass personal growth, mental strength, and inspiring health advocacies.

Featuring the iconic Century Tuna Brand Ambassador and Superbod Anne Curtis, the Top 40 Superbod finalists stepped into the spotlight not just to display physical fitness, but to share their personal stories. By opening up about their unique journeys, overcoming hurdles, and championing health advocacies, the contenders demonstrated how they use the Superbods stage to tell their stories and inspire everyday Filipinos to kickstart their own wellness journeys.

"Having been with Century Tuna for so many years, I've had a front-row seat to how this brand and this platform have grown," said Century Tuna Brand Ambassador Anne Curtis. "What makes Superbods so special is how it brings real human stories to the center stage. Seeing these finalists step up with heart and genuine passion for their health advocacies is truly inspiring for everyone.”

This year’s campaign looks past the surface to celebrate the rich, real-life backgrounds behind every fit body. This season highlights the rich variety of life experiences among the finalists—bringing together individuals from diverse professions, life stages, abilities, and personal journeys who each carry a unique story of strength. Century Tuna Superbods amplifies health and wellness across the nation by spotlighting real people with real purpose; behind every fit physique is a compelling background and a purpose-driven campaign—from inclusive physical training to accessible nutrition. Since stepping into the spotlight during the callback, the finalists have undergone an intensive series of activities, workshops, and wellness challenges. These prepared the finalists to embrace the Superbod role in its entirety—not as mere competitors, but as living proof of what is possible. Century Tuna acts as the connecting bridge, amplifying their remarkable real-life stories to inspire, motivate, and move Filipinos across the country to pursue their own goals. 

From left to right: Host KC Montero, Century Pacific Food Inc. Executive Vice President and Chief Operating Officer Greg Banzon, Century Tuna Brand Ambassador and Superbod Anne Curtis, Century Pacific Food Inc. Vice President, General Manager, and Group Business Head Carlo Endaya, and Host Inka Magnaye with the Top 40 Superbod Finalists

During the launch, the Superbod finalists took center stage to unpack the true heart of their campaign: their personal health and wellness advocacies. Ranging from accessible nutrition and mental wellness to intense training, these passion projects turn physical fitness into a purpose, proving that while physical fitness gets them on stage, purpose is what keeps them there. By using their hearts and voices to uplift others toward better health, they show that anyone, at any stage of life, can kickstart their own Superbod Era.

"Now in its 20th year, Century Tuna Superbods has become a platform for every body where purpose takes center stage," said Mr. Carlo Endaya, Vice President, General Manager, and Group Business Head of Century Pacific Food Inc. "We created this space to show that anyone, at any stage of life, can step into their own Superbod Era. Physical fitness gets you on stage, but our finalists are proving that true transformation is about leading by example and empowering every Filipino to take charge of their wellness journey."

As the competition nears its grand finals, the stakes have never been higher for the finalists vying to become the ultimate faces of healthy living. The Male and Female Grand Winners will each receive ₱1,000,000, while the Runners-Up will receive ₱250,000 each. 

With the launch officially setting the competition into high gear, everyone is invited to follow the finalists' stories, participate in the upcoming digital activations, and vote for their favorites as the road to Finals Night unfolds.

For more information on Century Tuna Superbods, please visit https://centurytuna.ph/ or watch out for updates on Century Tuna’s Facebook page at https://www.facebook.com/centurytuna.

Century Tuna marks the 20th anniversary of Superbods by launching the Superbod Life Community, a welcoming fitness movement that encourages Filipinos of all ages and fitness levels to embrace healthier lifestyles—without pressure or judgment.

For many moms, finding time to focus on health often feels like another task on an already overflowing to-do list. Between work, family responsibilities, and everything in between, fitness can easily become something we promise ourselves we'll start "next week."

That was the first thing I thought about when Century Tuna unveiled the next chapter of its two-decade-old Superbods campaign. Beyond celebrating toned physiques or impressive transformations, the brand is now putting the spotlight on something far more relatable: creating a community where simply showing up, and starting, is already worth celebrating. 

As it marks the 20th anniversary of the Century Tuna Superbods, the brand is expanding its message beyond the runway and into everyday life through the launch of the Superbod Life Community, encouraging Filipinos to embrace what it calls their own "Superbod Era."

Fitness isn't just for athletes anymore

One thing that caught my attention wasn't just the anniversary itself but how the campaign shifts the conversation from appearance to accessibility.

Instead of focusing on achieving the "perfect body," Century Tuna emphasizes that becoming a Superbod is about building sustainable habits, whether you're taking your very first walk, returning to exercise after years away, or simply trying to make healthier choices each day. 

The message appears to be resonating.

The recently launched Superbod Era Strava Challenge attracted more than 58,000 Filipinos from different ages, backgrounds, and fitness levels. The strong response highlighted a growing desire among Filipinos to belong to a supportive community where progress is celebrated without comparison.

To bring that sense of community offline, Century Tuna also held its first Superbod Life Community Run in partnership with Megaworld, gathering fitness enthusiasts alongside Century Tuna Brand Ambassador Atasha Muhlach and Super Bowl Ambassador Emilio Daez.

A community designed for real-life fitness journeys

Beyond the announcement, what makes the initiative memorable is its focus on people rather than performance.

The Superbod Life Community was created as a judgment-free space where members can access practical fitness guidance, nutrition advice, motivational stories, and expert insights—whether they're beginners or longtime fitness enthusiasts. 

Instead of overwhelming members with complicated routines, the community revolves around three simple pillars: 

• Move Super focuses on achievable workouts, expert Q&A sessions, and community meet-ups that encourage consistency.
• Fuel Super offers realistic nutrition tips, from quick meal ideas to healthier snack alternatives that fit busy lifestyles.
• Live Super highlights everyday wellness habits that support long-term health beyond exercise alone.

It's one thing to hear about healthy living, but seeing it presented in a way that fits ordinary schedules makes the idea feel much more attainable. 

Making fitness feel less intimidating

Century Pacific Food Inc. Vice President, General Manager, and Group Business Head Carlo Endaya shared that the company recognized one common barrier many Filipinos face when starting their health journey.

"We realized that many people, especially beginners, hesitate to start their fitness journeys because they often feel like getting into fitness is complicated, like it is something only a few can access and pull off."

He explained that the Superbod Life Community was designed to change that perception by offering a safe environment where members can learn from experts while drawing inspiration from fellow Filipinos pursuing similar goals.

"At Century Tuna, we truly believe that everyone has the potential to reach their 'Superbod Era'—they just need the right place to start."

For Atasha Muhlach, the initiative stands out because the inspiration comes not only from ambassadors but also from the experiences of ordinary community members.

"What makes Superbod Life so special is that inspiration doesn't just come from brand ambassadors like us, but from the real-world stories, shared struggles, and genuine experiences of the everyday people you'll meet in the community." 

Nutrition remains part of the equation

Of course, fitness isn't just about movement.

Century Tuna continues to emphasize balanced nutrition as an essential part of achieving health goals, highlighting its protein-rich products that provide vitamins and minerals to support active lifestyles.

Among its newest offerings is the Century Tuna Super Bowl, a ready-to-eat tuna-and-rice meal in a can that contains protein, Vitamin B3, and Omega-3 DHA.

Emilio Daez shared how the product fits into his busy schedule.

"I finally have a nutritious meal I can take anywhere to my runs or gym sessions. With the Century Tuna Super Bowl, it's a ready-to-eat meal option that perfectly fits an on-the-go professional schedule. Bonus treat for many Filipinos is that you get all of this for only P29 per can."

What's next for Superbods

Century Tuna has also officially opened pre-registration for Superbods 2026, with aspiring participants invited to join the upcoming casting call.

But perhaps the bigger story isn't just the search for the next Superbods.

It's the growing reminder that fitness doesn't have to begin with a gym membership, expensive equipment, or dramatic transformations. Sometimes, it starts with finding a community that reminds you it's okay to begin exactly where you are.

And for parents juggling work, home, and countless responsibilities, that may be the most encouraging message of all.

Representatives from Century Pacific Food Inc. (CPFI), HOPE, brand partners, and volunteers join forces for the “Saving Our Seas” International Coastal Cleanup Day activity in Anilao, Batangas, one of six cleanup sites held nationwide.

Representatives from Century Pacific Food Inc. (CPFI), HOPE, brand partners, and volunteers join forces for the “Saving Our Seas” International Coastal Cleanup Day activity in Anilao, Batangas, one of six cleanup sites held nationwide.

Century Tuna, the Philippines’ No. 1 tuna brand, returns for the 3rd year of its award-winning “Saving Our Seas” campaign, championing cleaner seas with greater impact. 2025 marks a turning point as the movement expands to six sites nationwide, further driving plastic circular economy and marine conservation across the country.

The Saving Our Seas campaign gained new momentum this year during the fan meet of brand ambassador Park Seo Joon, where fans from across the Philippines took part by donating plastic bottles to support the campaign. Building on this inspiring start, Century Tuna is expanding the campaign nationwide by rallying communities, fostering volunteerism, and empowering more Filipinos to take part in protecting our seas and marine life.

To celebrate this year’s International Coastal Cleanup Day, Century Tuna revitalized their campaign initiatives with a more ambitious goal. 

Volunteers and divers are working together to safeguard marine life and preserve the oceans.

Started as a single coastal cleanup in Batangas in 2023, it quickly grew into a nationwide movement. This year, the campaign expanded its reach, organizing and supporting coastal cleanup drives across Manila, Batangas, Subic, Davao, Zamboanga, and General Santos City. To cap it off, the campaign attracted over 8,200 volunteers, a significant jump from last year’s 205 volunteers. The volunteers came from various groups such as the local government units, Porto Novo, The Asri, and Pier Uno group of divers, the Philippine Marine Corps, Century Tuna Superbods, employees of Century Pacific Food Inc. (CPFI), and like-minded friends. 

Volunteers from Manila, General Santos City, Davao, Batangas, and Zamboanga have united under Century Tuna’s 'Saving Our Seas' campaign.

“Our product comes from the sea, and without healthy oceans, we have nothing,” said Mr. Carlo Endaya, Century Pacific Food Inc.’s Vice President and General Manager of the Branded Tuna Division. “This isn’t just about a one-day cleanup, but about raising awareness and creating something sustainable through Aling Tindera and the plastic circular economy. Each piece of plastic collected can be transformed into livelihood opportunities, while keeping it out of the ocean,” he added. 

Mr. Carlo Endaya, Vice President and General Manager of the Branded Tuna Division, CPFI, delivers his message of gratitude and commitment to marine preservation.

The campaign targets a 33% increase in plastic collection this year, powered by Century Tuna’s strength in partnerships. From its roots with HOPE’s Aling Tindera waste-to-cash program, the initiative has expanded to more like-minded organizations and individuals, reinforcing its commitment to the plastic circular economy and marine conservation.

“We are truly thankful because Century Tuna is one of HOPE’s biggest sponsors here. Their support is a huge help to our agri-fishery sector and to the livelihood of our communities. With 29 sites across Mabini, from resorts to local communities, this partnership creates a real impact for our people,” said Ms. Caroline Beloso, Friends of HOPE Inc.’s Field Coordinator in Mabini, Batangas. 

In Mabini, Batangas, HOPE’s Aling Tindera representatives came together to clear plastic waste from the coast.

Century Tuna also took part in new partner initiatives, including joining the cleanup activities of the Department of Environment and Natural Resources, the Department of Public Services of the City of Manila, and the Subic Bay Metropolitan Authority (SBMA). The campaign also partnered with other brands such as Shakey’s, Vita Coco, Beach Hut, and Peri-Peri to further strengthen the initiative. 

CPFI hands over trash bins to fisherfolk in Mabini, Batangas as a symbol of their commitment to protecting marine ecosystems and helping save our seas.

All these combined efforts resulted in collecting 1,386 kilograms of plastic waste, a significant growth from last year’s 357 kilograms of plastic waste.

In just three years, Saving Our Seas has collected over 100 metric tons of waste, growing from one site to six and becoming a nationwide movement. More than a cleanup, this is about building community, creating livelihoods, and working together for a cleaner, healthier, and more sustainable future. With everyone’s commitment, we are confident this will be our most impactful International Coastal Cleanup yet,” shared Mr. Ray Guinoo, Century Pacific Food Inc.’s Assistant Vice President and Marketing Director for Local Tuna Operations. 

Ray Guinoo, Director of Marketing at CPFI, thanks volunteers and reaffirms Century Tuna’s commitment to protecting the seas.

The campaign entered its 3rd year with a huge success, amassing a huge number of volunteers and raising its partnership initiatives. The “Saving Our Seas” campaign is a testament to Century Tuna’s strong commitment to becoming the torchbearer of marine protection in the country.

Launched in 2023, Century Tuna’s “Saving Our Seas” campaign aims to put into the spotlight the problems of plastic pollution in marine biodiversity by reinforcing the idea of Plastic Circular Economy through coastal and reef cleanup activities together with an environmental education program in schools.

For more information, please visit https://savingourseas.centurytuna.ph or visit Century Tuna on Facebook at https://www.facebook.com/centurytuna or @centurytunasuperbods on Instagram for more updates.

The New Year is the perfect time to reset, refocus, and recharge your health goals. As the ultimate partner for a healthy lifestyle, Century Tuna is here to help you jumpstart your 2025 fitness journey with simple yet effective tips that you can incorporate into your daily routine. Whether you're just starting or looking to elevate your progress, Century Tuna has your back every step of the way.

Here are five practical fitness tips from Mauro Lumba, the Century Tuna Superbod 2014 champion and personal fitness coach to Century Tuna brand ambassadors Aga Muhlach and Richard Gomez, to guide you to the best you:

Start Small, Stay Consistent

Start your fitness journey with small, consistent steps. Photo by Freepik

Big goals are achieved through small, consistent steps. Begin with manageable changes, like adding a 15-minute walk to your daily routine or swapping unhealthy snacks for nourishing options like Century Tuna Flakes in Oil. These small efforts compound into significant results over time.

Plan Balanced, Nutritious Meals

Fuel your fitness journey with Century Tuna and Grilled Sweet Potato

Your fitness goals are fueled by what’s on your plate. Incorporate protein-rich foods like Century Tuna into your meals to support muscle recovery and boost energy. With a variety of flavors, including Herbs and Paella, Century Tuna makes eating healthy both easy and delicious.

Hydrate, Hydrate, Hydrate

Make sure to be hydrated during your workout. Photo by Freepik

Staying hydrated is crucial for overall health and fitness. Carry a water bottle wherever you go and stay hydrated to maintain energy levels, aid digestion, and improve your workout performance.

Move More, Every Day

Just like Century Tuna brand ambassadors Richard Gomez and Aga Muhlach, you can be consistent in your fitness journey.

You don’t need a gym to stay active. Find an activity you love—dancing, biking, or yoga—and make it part of your routine. Take inspiration from Century Tuna ambassadors Richard Gomez and Aga Muhlach, who began their fitness journeys 10 months ago and have been consistently incorporating exercise into their busy lifestyles ever since.

Keep Your Goals Realistic and Track Progress

Set realistic workout plans using a journal or a fitness app. Photo by Freepik

Set realistic goals and celebrate your milestones along the way. Progress, no matter how small, is still progress. Keep a journal or use a fitness app to track your achievements and keep yourself motivated.

#TheBestYouStartsNow, and the New Year is the best time to take that first step on your #JourneytoSuperbod. With Century Tuna by your side, becoming the best you has never been more attainable.

For more information, please visit https://centurytuna.ph/ or follow Century Tuna on Facebook at https://www.facebook.com/centurytuna or @centurytunasuperbods on Instagram for more updates.

The holidays are not just a time of gift-giving but also a time for festive feasts with family and friends. It’s a time where everyone gets the chance to prepare their special recipes and devour their favorite dishes in one sitting.

Century Tuna, with its extensive flavor offerings, makes it easy to incorporate into various holiday recipes, ensuring your Noche Buena and Media Noche celebrations have delicious, satisfying meals that everyone will love. Packed with Omega 3 DHA that’s good for the heart and mind, Century Tuna is also low in cholesterol and has no preservatives added, ensuring that you can prioritize your health and fitness even during the holiday season.

Creamy tuna pesto made with Century Tuna Flakes in Oil

For pesto lovers, you can never go wrong with Century Tuna Flakes in Oil. Simply whip up your favorite pesto sauce and combine it with the tuna and you have an easy pesto recipe that never compromises in taste. You can season to your heart’s desire and even add extra creaminess with parmesan cheese to transform the dish.

Tuna lumpiang shanghai made with Century Tuna Hot and Spicy

Instead of the usual pork giniling, you can also spice up your classic lumpiang shanghai recipe with Century Tuna Hot and Spicy. Mix in familiar ingredients like chopped carrots with sliced mushrooms and a cheese of choice and you have yourself a special holiday lumpia recipe that can be the star of your holiday feast. If you want more spice, you can even chop up some siling labuyo to add to your recipe for that extra kick that all Filipinos love.

Paella made with Century Tuna Chunks Spanish Style

Are you up to serving your family and guests some umami flavor? Why not try cooking seafood paella with Century Tuna? Century Tuna Chunks Spanish Style is the perfect ingredient to add depth and flavor to your meal as it blends perfectly with the flavor profiles of mixed veggies, seafood, and chorizo. Just garnish with toppings of your choice and you can have a healthy and hearty meal for family and friends.

Sandwich made with Century Tuna with Calamansi. Photo by Freepik.

If you’re looking into creating some light snacks or appetizers for the holidays, Century Tuna ambassador Richard Gomez has the perfect tuna sandwich recipe. Using Century Tuna with Calamansi, he prepares the tuna with mayonnaise, yogurt, white onions, and a squeeze of lemon. Add parmesan for that cheesy flavor and celery for the extra crunch and you get a refreshing sandwich to pair with your classic holiday dishes.

Brown Rice with Century Tuna Chunks in Vegetable Oil. Photo by Freepik.

If you want a break from festive dishes and keep it simple but healthy, you can always opt for Century Tuna ambassador Aga Muhlach’s favorite way of getting his protein fix. Simply add Century Tuna Chunks in Vegetable Oil to warm brown rice. You won’t need any extra fanfare, it’s a healthy palate cleanser that can help you reset and stay energized for any holiday activity.

This holiday season, Century Tuna is the perfect partner to elevate your Noche Buena and Media Noche with family and friends. Offering a variety of versatile, nutritious meal options, it allows you to enjoy festive celebrations without compromising your fitness goals.

May it be with Goma’s refreshing tuna sandwich recipe or Aga’s simple but healthy meal, with Century Tuna, you can start your #JourneytoSuperbod any time of the year. Even during the holiday season with elaborate feasts served for celebrations, there’s no best time to start your fitness journey, but now.

For more information and recipes, please visit https://centurytuna.ph/ or visit Century Tuna on Facebook at https://www.facebook.com/centurytuna or @centurytunasuperbods on Instagram for more updates.