The achievement strengthens PascualLab’s intellectual property as well as its entire brand portfolio, which includes trusted household names such as Poten-Cee vitamin C, Ascof Lagundi, C-Lium Fibre
food supplement, and OraCare Mouthrinse.
A year after its 50th anniversary celebration, Ascorbic Acid (Poten-Cee) continues to forge forward as its campaign #FiftyFortifiedandForging Forward scores a win at the Philippine IABC’s Quill Awards held last week at the historical Manila Hotel. This recent feat marks the brand’s second successive win at two major communications awards, following the PR Society of the Philippines’ Anvil’s Silver in January.
For effectively conveying its 50th anniversary via #FiftyFortifiedandForgingForward to targeted audiences through a variety of channels and vehicles and then scoring higher than 5.75 based on IABC’s Global Scale of Excellence, Poten-Cee Vitamin C scored an Excellence Award.
In 2024, Poten-Cee communicated its campaign initially to internal stakeholders, believing that employees are the best brand ambassadors and thereafter to external stakeholders that included customers as well as members of media who attested as customers themselves.
The campaign that was conceptualized late 2023 and that ran from January to December 2024, reached audiences through internal platforms and largely ATL, BTL and especially digital platforms. Despite challenges, Poten-Cee achieved remarkable sales, collective digital performances, PR, and stakeholder engagements (including CSR) that pushed its score further.
Notably, among 918 total entries, 163 won an Excellence Award (58 from the same category) where amongst these, Poten-Cee at 50 qualified to be part of the Professional Top 5 Awards. This means the campaign scored one of the highest on a scale of 1 to 7 with 7 being the highest.
According to IABC President Belle Tiongco, “Scoring a Professional Top Awards means you submitted a well-written entry, with clear strategy, creativity, and results accompanied with an impressive Work Plan, showing a sample of the campaign which allowed the evaluator to “experience” the output in a very effective manner. This is how you win the Quills! She adds: “Landing in the final five is a big feat in this very competitive category.”
The #FiftyFortifiedandForgingForward is PascualLab’s 2nd Quill, winning its first Excellence for its 75th anniversary campaign #PascualLove in 2021. This second award inspires the brand and the company to continue forging forward in delivering various Vitamin C needs across markets.
Poten-Cee’s current portfolio includes: Poten-Cee Sugar-coated, Sugar-free, Forte (1000 mg), and Chewable. It also offers more advanced immunity protection (against other variants) with Poten-Cee Zn and Zn Advance. It also offers variants that help boost collagen production and that improve skin and hair health: Poten-Cee + C (with Bovine and Marine). Poten-Cee also addresses the vitamin C needs of children with its Poten-Cee Plus, and its newest variant Poten-Cee Gummies variants. For more information, visit pascuallab.com and our official stores at Lazada, Shopee, and Tiktok.
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| From left to right: Ramon Derige, League of Corporate Foundations Treasurer & SEAOIL Foundation, Inc. Executive Director; Ana Carlos Chair, League of Corporate Foundations Environment Committee - Chair & TELUS International CSR Team Leader, TELUS International Philippines Foundation, Inc.; German Camigla Fluor Daniel Inc., Philippines Executive Director, Information Technology and Executive Sponsor, Philippines Community Affairs ; Marianne Johanna Ferrer de Vera, PascualLab Corporate Communications Manager; and Nathaniel George Hipolito Manila Water Foundation, Inc. Environment Committee - Vice-Chair, League of Corporate Foundations & Program Operations Manager |
As Pascual Laboratories, Inc.’s (PascualLab) flagship brand, Poten-Cee, celebrates over five (5) decades of serving the vitamin C needs of Filipinos, it continues to carve milestones in the health industry. At the 60th Anvil Awards at the Manila Hotel, PascualLab received a Silver Anvil from the prestigious PR Society of the Philippines (PRSP) for Poten-Cee's 50th-anniversary campaign, #FiftyFortifiedandForgingForward.
#FiftyFortifiedandForgingForward celebrates 50 years of Poten-Cee which began as pedia brand Infan-Cee. Originally launched to offer vitamin C supplementation, the brand has since evolved to meet the health requirements of various individuals and has adapted to the Filipinos' diverse health and lifestyle needs, including immunity support as brought to the fore by the recent pandemic. The campaign for internal and external audiences highlighted these innovations across various media platforms, including digital and Corporate Social Responsibility (CSR) initiatives.
For successfully capturing the milestones and meaningfully engaging stakeholders who helped shape Poten-Cee into the well-loved brand that it is today, the campaign met the award-giving body’s strict criteria. It was then shortlisted among a record-breaking 586 entries, with only 122 or 20% making the cut, earning PascualLab its first Anvil.
According to Mickey de Quiros, Anvil Committee Chairman: “While the volume of entries is impressive, we must remember that the Anvil Awards have always stood for one core principle—integrity. The true value of an Anvil lies not in the number of awards given, but in the quality of the work. So, as we honored winners, we are reminded that the recognition is a reflection of the impact they have on the communities and industries they serve. It is about creating meaningful change through well-crafted, thoughtful, and strategic campaigns.”
This 2025 and forging forward, Poten-Cee affirms its commitment to Filipinos.
Valerie Anne T. Sison, Group Product Head shared: “Quality and care are at the heart of PascualLab’s service. With Filipinos’ health needs front and center, Poten-Cee, will continue to move forward with health innovations tailor-fit for customers’ needs, offering benefits beyond immunity. We always go forward, true to our 50th-anniversary mantra.”
Poten-Cee is available in all leading drugstores and supermarkets nationwide and at PascualLab’s official Lazada, Shopee, and Tiktok stores.
https://www.lazada.com.ph/shop/pascuallab/?path=index.htm
https://shopee.ph/buyer/login?next=https%3A%2F%2Fshopee.ph%2Fpascuallabstore
https://www.tiktok.com/@officialpascuallab
Say goodbye to sniffles and hello to wellness! Pascual Laboratories, one of the Philippines’ top pharmaceutical companies, introduces PELARGO—a natural solution to help ease common cold symptoms and keep you feeling your best this holiday season. PascualLab, one of the pioneers in phyto or plant-based medicines in the Philippines and home of the no. 1 natural cough remedy Ascof Lagundi,¹ C-Lium Fibre and other natural-based offerings now comes PELARGO, derived from the Pelargonium sidoides
For centuries, the root of Pelargonium sidoides DC. or South African geranium has been used for the treatment of common colds in South Africa and in Europe.
It helps relieve cold symptoms such as:
Nasal Congestion
Runny Nose
Sneezing
Headache
Pelargonium sidoides DC. Root (PELARGO) works as a natural decongestant that loosens mucus and hastens its flow.²
Research results from 5 clinical trials involving 833 adults show that Pelargonium sidoides DC. Root extract consistently demonstrated efficacy, lessening the severity and shortening the duration of cold symptoms.²,
So for relief from common cold symptoms especially this holiday season, #GoNaturalWithPelarGo! #BTS #BreakTheSipon
PelarGo is available in Mercury Drug, Watsons, and Rose Pharmacy outlets nationwide and at PascualLab’s official Lazada, Shopee, and TikTok stores.
IF SYMPTOMS PERSIST, CONSULT YOUR DOCTOR.
Shopee: https://tinyurl.com/shopeepelargo
Lazada: https://tinyurl.com/pelargo-lazada
TiktokShop:https://tinyurl.com/tiktokpelargo.
Alfa Gargle, the povidone-iodine brand of one of the leading pharmaceutical companies, Pascual Laboratories, Inc. (PascualLab), proudly announces its partnership with Smile Train Philippines, to support less fortunate children with cleft lips and palates.
As corporate social responsibility is a cornerstone of PascualLab's core values, the company remains committed to supporting underserved community members through various initiatives and in partnership with various organizations and institutions. PascualLab is proud to announce a collaborative effort with Smile Train Philippines, united by a shared belief: that the path to a happy and healthy life for every child begins with a smile. Through this partnership, more children with cleft will have the opportunity to tread this journey. As part of its commitment to enhancing oral health, PascualLab seeks to help in the post-operation care of these children through Alfa Gargle. For every purchase of Alfa Gargle, a portion of the sale goes to Smile Train Philippines.
Alfa Gargle, which contains 1% Povidone-Iodine and has been clinically proven to eradicate disease-causing bacteria, based on representative bacteria tested, provides an affordable option for the treatment of individuals with sore throat, tonsillitis, and mouth sores, to help them go on with their daily activities and remain productive.
Beyond consumers, the brand also reaches out to dentists who need post-op antiseptic solutions.
With Smile Train, Alfa Gargle hopes to assist less fortunate children with cleft lips and palates, help transform their lives, build their confidence, and give them more reasons to smile. For more information about Alfa Gargle and its partnership with Smile Train Philippines, you may visit www.facebook.com/AlfaGargle.
Alfa Gargle is available in all leading drugstores nationwide and PascualLab’s official online stores:
Lazada: https://www.lazada.com.ph/shop/pascuallab
Shopee: https://shopee.ph/pascuallabstore
TikTok Shop: https://www.tiktok.com/@officialpascuallab
IF SYMPTOMS PERSIST, CONSULT YOUR DOCTOR.
To celebrate 50 years of supporting Filipinos’ varying Vitamin C needs and to thank its customers for their continued support, the top Vitamin C brand (adult, plain category) Ascorbic acid (Poten-Cee) Vitamin C,¹ launches its milestone campaign, Fifty, Fortified, and Forging Forward.
Poten-Cee Is Fifty
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Poten-Cee, proudly from PascualLab, one of the top pharmaceutical companies in the Philippines,¹ traces its humble beginnings to the post-war era, supporting the Vitamin C needs of Filipinos. Today, it has evolved into one of the top Vitamin C brands offering variants that help fulfill different needs and that support different lifestyles.
From Poten-Cee's early ventures to its latest products, the brand consistently showcases a commitment to innovation. Poten-Cee Sugar-Coated which was launched in 1974, was designed with a shell coating to mask the sour taste of Ascorbic acid. This coating with its candy-like taste and appearance, also made the tablet smoother and easier to swallow.
Through the years, Poten-Cee has also formulated adult to pedia variants to suit Filipinos’ diverse needs and preferences:
Ascorbic acid as Sodium Ascorbate (Poten-Cee NA)² and Poten-Cee Plus for adults and children who prefer a vitamin C in non-acidic format³
Ascorbic acid (Poten-Cee Chewable), a convenient format for those who are always on the go
Ascorbic acid (Poten-Cee Forte) 1000 mg with 8-hour time release for those who prefer a higher dose of Vitamin C
Ascorbic acid (Poten-Cee Sugar-Free) for those watching their blood sugar.
Poten-Cee's Beauty of Immunity
In 2016, Poten-Cee introduced the tagline “The Beauty of Immunity.” Aside from Vitamin C helping to fortify immunity which is vital to good health, it is also essential in collagen production to help support healthy skin. Still in line with this message, PascualLab’s flagship brand launched Poten-Cee + C in 2022. Poten-Cee + C is a food supplement which combines Vitamin C and Hydrolyzed Collagen.
Poten-Cee Is Fortified
Among Poten-Cee's newer variants are Poten-Cee + Zn (Ascorbic acid + Zinc) and Poten-Cee + Zn Advance (Ascorbic acid + Zinc + Cholecalciferol) which were both launched in 2021. Poten-Cee + ZN combines Vitamin C that supports immunity and Zinc that helps protect cells from viral infections, among other benefits. Meanwhile Poten-Cee Zn Advance combines active ingredients that play critical roles in immune function, inflammatory response, and collagen synthesis.4-9
Poten-Cee Is Forging Forward
This year, as part of the brand’s forging forward, Poten-Cee unveiled a new offering of Poten-Cee + C. Poten-Cee + C Marine Collagen has Sodium Ascorbate (Vitamin C in non-acidic format)³ and Hydrolyzed Marine Collagen sourced from fish. 10 With this introduction, Poten-Cee + C now has options that offer consumers type 1 collagen sourced from fish (marine collagen) and type 2 collagen, from bovine or animal sources (original variant).
Poten-Cee is Paying Forward
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And to thank Filipino families for all the years of support, Poten-Cee is also paying it forward. Through the years, Poten-Cee has been making sizeable donations to sectors in need including survivors of the recent Typhoon Carina.
As Poten-Cee celebrates 50 years of providing consumers with trusted Vitamin C products, it wishes to extend its deepest gratitude for the unwavering support given by Filipinos. This has been the cornerstone of its success, inspiring the brand to continually innovate and improve, more so in the years to come.
Poten-Cee is available in all leading drugstores and supermarkets nationwide and at PascualLab’s official TikTok, Shopee, & Lazada stores. Follow us on PotenCee_PH, FB & IG.
Pascual Laboratories, Inc. (PascualLab) and international charitable institution
World Vision’s partnership took an exciting turn on June 4 as one of the top pharmaceutical companies in the Philippines’ welcomed sponsored youth to an exclusive tour around the company’s manufacturing plant. PascualLab volunteers and sponsors took
the students ranging from elementary to high school through an immersive trip at PascualLab’s Quality Assurance, Warehouse, and Production areas as well as a trip down memory lane to PascualLab’s rich history of innovation.
In his welcome speech
SVP and Chief Manufacturing Officer
Higinio “Jun” Porte inspired the students to pursue their dreams whether small or big, be it in the health industry or outside of it. World Vision Interim National Director Jun Godornes through
Public Affairs Manager
David Rioferio
shared: “Our long years of partnership
with PascualLab has significantly helped improve the well-being of the most vulnerable children through programs in
health and nutrition, education, including values formation and spiritual nurture, child protection and participation, savings and livelihood, disaster
preparedness, and emergency response. Major Donor Engagement Specialist Monseratt Luna specified: "Thank you for not just allowing but providing the lens for these children to see the world in your perspective, enabling them to be educated in the field
of pharmaceuticals and the impact it has on improving lives." Fellow Specialist
Christine Penaojas, ended: “We truly felt the #PascualLove through this well-organized trip that enlightened us too on how we’re so aligned in values because of injections of faith all throughout.” PascualLab and World Vision encourage interested participants
to sponsor children via https://www.worldvision.org.ph
Poten-Cee, the top Vitamin C brand (plain adult category) in the country ¹that offers variants catering to most Filipinos’ health needs, launches its latest
campaign and variant - Poten-Cee + Collagen this Women’s Month.
New
Campaign: “There She Glows”
Now addressing the wellness needs of a more mature female market, Poten-Cee + Collagen unveils its new tagline, “There She Glows,” reinforcing the brand’s position as a daily companion
for women. With the help of Poten-Cee + C, the brand hopes to support them as they face their everyday lives armed with health and confidence while sustaining that youthful glow.
Introducing
Poten-Cee + C Marine Collagen
Following the introduction of Poten-Cee + C (Bovine) Collagen in 2019, the brand now launches its new variant, Poten-Cee + C Marine Collagen this March. It harnesses the combined
benefits of Sodium Ascorbate (Vitamin C in non-acidic format) and Hydrolyzed Marine Collagen sourced from fish. Vitamin C helps boost the immune system2 and supports Collagen formation3, while Collagen helps
keep the skin moisturized and helps improve its hydration & elasticity.4
There She Glows: Heart Evangelista
Recognizing the contributions of the modern Filipina to society, Poten-Cee + C also acknowledges the need for the women of today to stay healthy to keep them going and at the same
time feel good,
glowing inside and out.
Multifaceted
actress, artist, and fashion icon Heart Evangelista perfectly exemplifies the modern Filipina - pursuing her dreams and goals while embracing self-love along
the way. This is why she has been chosen as the brand ambassador for Poten-Cee + C.
“These days I shuffle between Manila & Paris, and from fashion to business. This can take a toll on my skin and so I always remember to take care of it. Poten-Cee +
C Marine Collagen is my must-have as I go through my life journey,” Heart enthuses.
The launch of
Poten-Cee + C’s newest campaign and variant coincides with the Poten-Cee brand’s 50th-anniversary,
further highlighting the brand’s commitment to help nurture the health of Filipinos of all ages and demographics.
Poten-Cee + C Marine Collagen is available in all leading drugstores and supermarkets nationwide, as well as at PascualLab’s official Shopee, Lazada, and TikTok stores!
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According to ERDB OIC-Assistant Director Forester (For) Conrado B. Marquez: “We have carefully chosen LAC as the ideal location for the conference tour. LAC is a renowned agriceutical company and the tour provided invaluable insights to every individual regarding the importance and utilization of medicinal plants, as well as the various forest tree species. This immersive experience further enhanced the understanding and appreciation of the potential benefits that these natural resources hold for society."
Leonie Agri Corp.
LAC recently renovated its farm and manufacturing plant, to further its parent company’s mission of providing quality health and wellness products and services, with highlight on its combination of organic-based farming methods and produce as well as its pharmaceutical-grade processes and products. Along with its farm and plant improvements comes the widening of its product and service portfolio.
Home of Ascof Lagundi and WellGreens plus C-Lium Fibre
Home of the first Lagundi cough relief in the market, Ascof Lagundi² and the first commercially available Sinta food supplements, WellGreens Sinta, LAC is also home to premium and organic-certified raw materials including Sambong (Blumea Camphor) and Banaba (Lagerstroemia speciosa). It also mostly manufactures C-Lium Fibre³, the leading psyllium fiber brand in the Philippines while another food supplement, PureGreens Malunggay is in the pipeline.
Government-recognized
LAC, certified by the Department of Agriculture for Good Agricultural Practices (GAP) and by the Islamic Da’Wah Council of the Philippines for Halal, produces premium organic raw materials to meet the various toll needs of clients.
Industry-compliant
Also certified by Department of Health’s Food and Drug Administration (FDA) for Good Manufacturing Practices (GMP), LAC offers reliable toll manufacturing services such as: Sachet filling, Blistering, Dehydration, Milling, Encapsulation, Packaging, Spray drying, Extraction, Essential oil extraction, and Sterilization.
Antonio C. Causing, LAC President and CEO affirms: “We share with DENR, the same passion for sustainability, and their vision of a nation enjoying and sustaining its natural resources and a clean and healthy environment. LAC for one, adheres to these sustainable practices and quality standards.”
Originally servicing clients in Southeast Asia, LAC is gearing up to explore more markets in Asia and the rest of the world in the coming years.
Corporate Social Responsibility
While LAC’s vision remains aligned with its parent company PascualLab’s vision for Strong, Healthy Families and its focus on market expansion, the Filipino-owned agriceutical firm continues to draw from its core – a passion for CSR. LAC is a socially responsible organization that employs sustainable methods. It also supports community development and the livelihood of local farmers. It partners with the local communities not only of Nueva Ecija, but also of Aurora and Bulacan in Luzon, Philippines to train farmers with the processes and standards of organic farming, providing them opportunities to improve the quality and increase the quantities of their crops, through earth-friendly methods, while earning a sustainable living as agripreneurs.
Beyond this, LAC reaches out to sectors in need and survivors of natural calamities.
Leonie Agri Corporation – continuously evolving to provide purposeful health solutions to its current and emerging markets.
For more information, visit http://www.leonieagricorp.com/
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Three years since their partnership with World Vision started, PascualLab sponsors led by Vice President for Corporate HROD and Design Services & Corporate Affairs Mia Pascual Cenzon, finally met their sponsored children face to face, at a bonding activity during PascualLab’s anniversary month at the
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Pioneering Innovations
Since it was founded in 1946 to help address the health needs of Filipinos during the post-war era, PascualLab has been constantly at the forefront of providing quality health innovations through its products. Among its purposeful innovations are Vitex negundo L. Lagundi Leaf (Ascof Lagundi)*, the first and the No. 1 Lagundi cough remedy in the market², and WellGreens, a line of premium organic supplements that go through a 13-step quality assurance process and that are certified pure organic by the EU and USDA, certified for Good Agricultural Practices by the Department of Agriculture, and Halal by the Islamic Da’wah Council of the Philippines.
Quality and Care At The Heart of Our Service
Beyond purposeful innovations, quality and care have always been at the heart of PascualLab, creating health products that suit various health and lifestyle needs such as top adult Ascorbic acid (Vitamin C) brand–Poten-Cee Vitamin C. ¹ Poten-Cee offers variants from adult to pedia as well as specific variants to suit people with sensitive stomachs, busy lifestyles, and those watching their blood sugar. One of Poten-Cee's newer variants include Poten-Cee Zn Advance (Ascorbic acid + Zinc + Cholecalciferol) that has the ideal combination of Vitamin C, Zinc, and Vitamin D, to help boost immunity.
This year, PascualLab is introducing Poten-Cee + Collagen’s (Poten-Cee + C’s) newest variant, Marine Collagen. Poten-Cee + C Marine Collagen has Sodium Ascorbate³ (Vitamin C in non-acidic format) and Hydrolyzed Marine Collagen sourced from fish.⁴
Vitamin C is essential for collagen production⁵ while Hydrolyzed Marine Collagen helps reduce wrinkles and improve skin hydration and firmness.⁶
Making Health Easier From Our Family To Yours
Along the lines of oral health, PascualLab, is also one of the pioneers in introducing a mouthrinse with Stabilized Chlorine Dioxide, OraCare Mouth Rinse. OraCare Mouth Rinse helps keep the mouth healthy, along with brushing and flossing, with regular use. Now, OraCare Mouth rinse’s no sting formulation makes gargling easier, more affordable and available to family members*** with its’ ”Buy More, Save More”, Buy 1 Take 1 promo.****
#PascualLove
From purposeful innovations to quality products that support people with various lifestyle needs, PascualLab continues to spread #PascualLove, making being healthy easier and more natural for Filipinos.
For more information, visit www.pascuallab.com, follow us on IG and FB @PascualLaboratories, Inc.
*IF SYMPTOMS PERSIST, CONSULT YOUR DOCTOR.
**"MAHALAGANG PAALALA: ANG POTEN-CEE + C AY HINDI GAMOT AT HINDI DAPAT GAMITING PANGGAMOT SA ANO MANG URI NG SAKIT"
***Mouthwash is not recommended for children less than 6 years old.
****Per DOH-FDA CCHUHSRR Permit No. 0307 s 2023, valid until November 10, 2023.
I'm a mom with two kids, loves to talk about business, enjoys watching teleserye, shy-type before and still now, and a mom who loves to cook for my hubby and my kids.
Also, check out my husband's blog www.KWENTONITOTO.com.
For project collaboration, product reviews, event invitation, hotel and resort experience, kindly email me at satnom@yahoo.com.ph.
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