EastWest and Puregold Price Club, Inc. have officially launched the EastWest Puregold Always Panalo Visa Credit Card, the latest game-changing financial tool designed to give shoppers even greater rewards and savings.

The much-anticipated launch event held last April 3, 2025 at Bonifacio Global City, Taguig, brought together executives from EastWest and Puregold, media representatives, and industry leaders to celebrate a winning partnership aimed at delivering unparalleled value and always going further for Filipino consumers nationwide.

“This card is a collaboration between EastWest and Puregold that delivers practical, real-world benefits. It turns regular grocery runs into opportunities to earn cash rebates, which can be converted into Puregold P-Wallet credits, helping cardholders stretch their budgets while enjoying the ease of cashless payments. This partnership is rooted in the shared goal of serving real Filipino households. Something Puregold has done for years by being a dependable part of their everyday routines,” shared Jerry Ngo, EastWest CEO, during his opening speech.

The EastWest Puregold Always Panalo Visa Credit Card turns every checkout into a win. With its industry leading Php30 is to 1 rewards point conversion for purchases at Puregold and Php100 is to 1 rewards point for all other transactions, grocery shopping and everyday spending become even more rewarding. Cardholders can also accumulate up to Php 3,000 in their Puregold P-Wallet monthly when they convert their rewards points at a 1 Rewards Point to Php1 conversion rate—ensuring more savings with every purchase.

The launch event featured a ceremonial card unveiling, a media roundtable discussion led by key executives, and activities that kept the energy high throughout the celebration. A specially produced jingle for the EastWest Puregold Always Panalo Visa Credit Card was also introduced and will be played in Puregold stores nationwide.

“The EastWest Puregold Always Panalo Visa Credit Card maximizes every peso spent, making shopping for the family more rewarding. For every transaction brings you closer to bigger savings and exclusive perks,” said Lawrence Lee, EastWest EVP and Head of Consumer Lending Cluster.

The event was also yet another perfect milestone during EastWest’s 30-year anniversary celebration, marking three decades of going further for Filipinos by introducing innovative banking solutions that empower customers to achieve more.

The EastWest Puregold Always Panalo Visa Credit Card is now available for application, allowing shoppers to experience a more rewarding way to pay. Consumers can visit any Puregold branch nationwide or go to https://ewbank.cc/puregold-eng to apply and start enjoying the exclusive perks.

For more information, visit eastwestbanker.com or follow EastWest and Puregold’s official social media pages for updates and promotions.

Grocery time is our bonding time, I make sure that my kids and my hubby join me in buying the things that we need.  It is a sort of letting them get involved in budgeting, right mommies?

There are plenty of Grocery Stores in our area and as a mommy, I need to know the right place to get good buys.  One in particular is the Puregold along Commonwealth area.  To be precise there are 3 stores and the latest is the Puregold Fairview Terraces, which is an addition to the number of Puregold near us.


Puregold Price Club Inc. opens another branch in Quezon City with the opening of Puregold Fairview Terraces. It is also the 3rd store that opened in partnership with Ayala Land Inc. The 1st was in Pavillon Mall in Biñan, Laguna and the 2nd was in Harbor Point in Subic Freeport.

Puregold Price Club Inc. consistently continues its unwavering commitment to uphold consumer and retail excellence in the service of the Filipino people as it opens its lifestyle store in Novaliches, Quezon City. The store offers a new shopping experience with its state- of- the -art interior. A selection of the finest products for customers satisfaction.


For over a decade, Puregold has successfully established a well-trusted and respected reputation in the Philippines as a provider of the best hypermarket shopping experience for every hard-working Filipino consumer. Puregold is a leader in the hypermarket in terms of its unmatched customer service and its advocacy to provide Filipinos with their complete shopping needs and best value for their hard-earned money.

"Puregold is very customer oriented. It is in our heart to provide the best hypermarket shopping experience to our loyal customers. We are very pleased to offer a one-stop shopping experience," says Tonio delos Santos, VP for Operations of Puregold Price Club. Inc.


One of the consumer-based programs that is very unique and exclusive to Puregold is the Tindahan ni Aling Puring (TNAP). TNAP is a program that is part of Puregold's mission to provide not only quality products and topnotch services, but also profitable business opportunities for every Filipino family. TNAP is designed specifically for small and medium scale entrepreneurs, which include sari-sari store owners, carinderia/canteen owners, caterers, and other kinds of resellers. The central objective of TNAP is to assist and support every Filipino family in augmenting their income and Puregold is very happy and eager to make this program available for every Filipino.

Every Filipino can be a member of TNAP for free and enjoy perks such as the instant Ka-Asenso Welcome Kit; the chance to get free Aling Puring Super Suki SIM for an additional mobile phone loading business; a points-rebate redemption program for members to enjoy (as high as 4% on purchases); free delivery; call/order pick-up service; exclusive promo deals such as Kitang-Kita Packs and Kitang-Kita Case, Gold Deals and special invites to events such as Negosyo Sessions and the annual TNAP Sari-Sari Store Convention; a bi-annual "Asenso Booklet" that contains TNAP and testimonials; and a whole lot more.



Puregold is known throughout the country for its reasonable prices and a wide assortment of items. Puregold boasts the fact that it strives to continually give special offers and discounts to its customers. Customers are always guaranteed to get the best deals and as a bonus they also stand to win in exciting promos.

For its grand opening in Fairview Terraces, Puregold, they will launch a Buy 1 Take 1 promo on selected items.  Moreover, by adhering to its credo Sa Puregold Always Panalo, Puregold customers can buy premium offers in the " 15th Annibersaya Promo" every week.



In addition, I find the Puregold is much cheaper among the Groceries in our Area. My Family do Grocery at Puregold Commonwealth, which is very near. Now, that the newly open Puregold Fairview Terraces is different among the existing Puregold, I will let my family do our Grocery moment there. One of these day, we're going to visit.  It's just 15 to 20 minutes far from our place. I'm sure my kids will enjoy our grocery time there, it is very huge and there are some boutique, food chain and it is totally different.

So Mommies, visit the Puregold Fairview Terraces and have a different kind of grocery experience.