Wilson
Your sporty era just found its match. Wilson lands at Level 2 of SM Podium with performance-driven pieces and court-ready essentials made for every kind of active day.

Avari Tennis
Practice that swing and be rally ready with Avari Tennis’ first-ever SM store at Level 5 of SM Podium.

Showing Up, Your Way

Ayumi
The secret to your “I woke up like this!” everyday look! Ayumi is soon opening at the North Towers, Level 3 of SM North EDSA with soft, wearable staples perfect for everyday styling.

Ball & Chain
This one’s worth the detour! Ball & Chain brings its first-ever pop-up in the Philippines to The Block, Level 2 of SM North EDSA, serving bold pieces that instantly add edge to your everyday look!

Because being in your active era isn’t just about movement, but also about how you show up every day, the soon-to-open Coach at the 2nd Level, Mega B of SM Megamall brings elevated everyday pieces that balance style and function, for moments on and off the move. Think modern classics, premium craftsmanship, and statement staples that fit seamlessly into your daily rotation—whether you're heading out or slowing down.

However your active era looks—be it fast-paced or just finding your flow—there’s always something new waiting to be part of your routine. Discover fresh spaces, try something different, and make it your own at SM Supermalls, continuously evolving with new finds and experiences, All For You.

Follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events.

Every day is a chance to embrace your most honest self. To let your personality shine through and create space for the person who matters the most, yourself!

Hey besties, come join us for another fashion & lifestyle moment here in the Metro! Today’s theme: new GRWM essentials you wouldn’t want to miss. Fresh fits? Home picks? Redefine your everyday life with these fresh new concepts curated #AllForYou, and get ready with your most-loved SM Supermalls!

Elevated Fits to Start Your Day

Step 1: Everyday essentials, but make it fashion! Rise and shine in looks that actually slay, and check out these wardrobe refreshes to help you seize the day.

● New Balance

Featuring its newest store located at Level 2, Building B of SM Podium, New Balance delivers its wide variety of athletic footwear, apparel, and accessories designed for both performance and everyday wear.

● Apple & Eve

Opening soon at the Central Walk Lower Ground Level of SM City Fairview, Apple & Eve brings its first-in-the-Region offering of casual wear designed for comfort and versatility. Known as a Filipino fashion brand, it features easy-to-wear pieces suited for daily styling.

● MAH

Located at the Upper Ground Level of the Annex in SM North EDSA, MAH opens its newest retail concept, delivering contemporary fashion and lifestyle pieces. With a curated selection of apparel and accessories, MAH caters to shoppers looking for modern, everyday style essentials.

Luxury Essentials for a Bold Statement

Step 2: Make your presence known with fragrances that speak volumes. From statement-worthy picks to unforgettable scents, these luxe must-haves are a total flex!

● YSL Boutique

Feel exquisite, discover a renewed sense of confidence, and step into a world that redefines luxury beauty as the YSL Boutique marks a first-in-the-Philippines experience. Offering the brand’s range of makeup and signature fragrances, YSL brings its distinct take on luxury to SM Mall of Asia.

Get Ready to Declutter: Cozy Home Reset

Step 3: Getting ready for the day also includes styling the very space you live in. Time for a home glow-up. Let’s declutter, cozy-ify, and embrace a fresh reset of your environment.

Sleek and modern in its recent upgrade, drop by the freshly renovated Crate & Barrel at the Level 3 of SM Aura and explore a curated range of stylish home furnishings, kitchenware, and lifestyle accessories designed to elevate everyday living. Whether you’re redesigning your space, adding statement pieces, or finding thoughtful accents, it’s all about bringing modern style and functionality to your home.

And that’s it! Ready to level up your living space and daily routine? Whether it’s how you dress or how you personalize your home, SM Supermalls is your dependable vibe-check partner. For all the little lifestyle upgrades to help you start your day right, your most-loved mall has got it All For You.

Follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events.

Excited to meet your new obsession? Perhaps even more hyped up to make your existing ones even more intense? Well, then free up your weekends from errands and get ready to fill-up your must-visit list with all these new crazes at SM Supermalls.

This month of July, we truly got it all for you as we continue to bring you top-tier shopping experiences—thanks to all these new firsts and flagship stores in Metro Manila.

 

Iconic Designs That Speak To You

Some works are simply designed to become a pop culture moment themselves, destined to redefine what we think about trends and the mainstream—and that’s what we call iconic! Be part of this moment and check out the newest store that has just opened at SM Supermalls. From the MCU to the Star Wars franchise, to Jujutsu Kaisen and Demon Slayer, or even something as niche as Beverly Hills, 90210—whatever’s got you poppin’, we get it funkin’. Housing its first-ever store here in Southeast Asia, Funko—the sought-after collectible and pop culture brand—unlocks its first milestone in the region at SM Mall of Asia, offering exclusive product drops, all while promising an immersive retail experience like no other. From characters you love to franchises that have had you fixated for months, Funko has all the Pop! figures your collection needs.

 

Showcasing Your Lifestyle Through Fashion

What you wear isn’t just style—it’s self-expression. Whether you're dressing for work, play, or that special moment, your fashion choices tell your story. At SM Supermalls, we make it easy for you to look and feel your best with a wide selection of world-class brands that help you live your version of the good life. From everyday essentials to statement pieces, everything you need to elevate your lifestyle is right here.

 

● 8seconds at SM Mall of Asia - Want to emulate your K-pop idols' incredible fashion taste? Say no more! At 8seconds—the first in the Philippines—you can style yourself with the latest Korean trends with comfortable ease. From subtle, neutral pieces to flashier, more colorful garments, you'll step out looking ready for your next world tour!

● JD Sports at SM Mall of Asia - Kickstart your active lifestyle with JD Sports—Britain’s well-received sportswear retailer—which opened its first-in-PH store at SM Mall of Asia, showcasing notable brands like Adidas, Nike, Under Armour, ON and Puma.

● Another Sole at SM Megamall & SM Mall of Asia - Fall in love with timeless designs that’s made to compliment your every style, featuring flats from Another Sole. Comfort for any occasion, perfect for everyday—highlighting stress-tested leather soles and shoes altogether made sustainably, Another Sole will give you the confidence to walk miles with ease.

● Bocu at SM Aura - Stand out effortlessly, featuring minimalist, classic, and slick 365-wears from Bocu—bannering classic styles for the modern individual, now open at SM Aura! From collections that go with your slow moments to functional workwear and pieces inspired by the simplicity of life. Embrace the beauty and power of less is more. 

HEYLADS, a leading children’s clothing brand from China, has officially opened its first stores in the Philippines at The Podium and SM Southmall on September 28, 2024. Known for its stylish, comfortable, and affordable kids’ wear, HEYLADS offers high-quality fashion for children from newborns to teenagers.

Founded in 2013 in Huzhou, China, HEYLADS draws on the industrial resources of Zhili, famously known as the “Children’s Wear Town of China,” to build a top-tier national brand. 

The HEYLADS product line includes a wide range of collections, from daily casual wear to special occasion outfits and sportswear, all designed with vibrant colors, playful patterns, and skin-safe, eco-friendly fabrics that prioritize comfort and health. With over a thousand stores across China and a growing international presence, HEYLADS has become a trusted choice for parents seeking quality and value. 

“We are excited to bring HEYLADS to the Philippines as it provides families with stylish, comfortable, and affordable clothing options for their children,” said Mr. Ke Wenhua, HEYLADS General Manager. “Our excited to bring HEYLADS to the Philippines as it provides families with stylish, comfortable, and affordable clothing options for their children.”

HEYLADS’ commitment to excellence extends across the entire production process chain, from fabric selection to garment manufacturing, ensuring high standards while keeping prices affordable. As a socially responsible company, HEYLADS actively participates in children’s education and environmental initiatives, integrating sustainable practices into its operations. Recognized as one of the “Top 10 Children’s Clothing Brands in China” for several years, HEYLADS continues to lead in innovation and quality for kids’ fashion. 

HEYLADS takes pride in using eco-friendly materials and designs that keep kids both stylish and comfortable. From everyday wear to special outfits, you’ll love the vibrant colors and playful patterns that will make your little ones shine. 

The development and changes in the latest fashion trends always attract attention from time to time. You may be looking forward to what new innovations this season will bring, or what trends will actually make a comeback. Not only dresses, the latest shapewear trends are now taking up most of the chat rooms!

Shapewear was previously known as tight-fitting undergarment that helps sculpt a curvy silhouette. It aims to help you fit into a dress. Even though it is very tight, women have been wearing shapewear for a long time. They have endured the discomfort to achieve a perfect hourglass body. But today's shapewear offers better designs and materials. Thanks to innovation and advanced technology, modern shapewear allows you to achieve comfort without compromising the effectiveness of its contouring features.

Even better, wholesale shapewear now comes in many fashionable designs. It doesn't always have to be hidden, you can even wear it as stylish outerwear. It not only covers your shaping needs but also elevates your look at the same time. Well, if you can get comfort and confidence in one, why not?

Shapewear has claimed its place at the top of fashion trends. It has even become an essential item that celebrities rely on for their flawless appearance on the red carpet. If you want to achieve the same gorgeous look, Waistdear is here to help you. This popular shapewear brand carries new arrivals that you definitely need. So, get ready to peek at the best collection now!

1. The Best Everyday Shapewear For Style And Convenience

Are you looking for something stylish that can be perfectly combined with everything from your wardrobe? Then you can reach for this crew neck tracksuit with a pair of flared leggings from Waistdear.

Whether you have a yoga class, a workout routine or a fancy lunch with the girls, this shapewear can always be your go-to. This product offers support, smoothing features, comfort and fashion all at the same time. You will get an athleisure and chic look in an instant. The simple and elegant design is easy to mix and match with any item. Even beginners can definitely do it perfectly.

Flattering design will take your look to the next level. Meanwhile, Waistdear's seamless weaving technology provides the comfort you crave from shapewear. The product comes in lightweight compression and removable breast cups. Since it is made of high-elastic yarn, this product is the perfect choice for your daily shapewear.

2. Comfortable Compression For Your Perfect Hourglass Curves 

The key to a flawless appearance for a dress is your curves. The hourglass body will create a flattering silhouette for any dress. For this reason, make sure you don't run out of Waistdear's new arrival shapewear.

Liquid Spandex Air Slim Shapewear provides medium compression. It works effectively to sculpt your tummy without giving a squeezed feeling. The liquid spandex technology allows you to get comfort all day long. It also gets support from the elasticity, thinness and smoothness of the fabric. The material itself is a combination of nylon and spandex, which can minimize the risk of allergies and is suitable for all skin types. The shapewear is designed with a 3D buttock-lifting technology. It will help you achieve the perfect bubble butt and hourglass curves instantly.

3. 2-Piece Retro Shapewear Dress To Elevate Your Style

Another shapewear innovation you didn't know you needed! This 2-piece shapewear dress is a must-have item that you definitely shouldn't miss. It consists of a camisole bodysuit and a matching pleated long skirt.

The bodysuit provides an effective tummy control feature to slim your waistline. It will smooth your silhouette and flatten your stomach as well. The swing collar design and exposed steel ribs give a retro and elegant touch to your style. The product is enhanced with breast support features and adjustable shoulder straps for your comfort.

The long skirt is designed with side pleats, which can effectively cover your lower abdomen and create a flattering figure. This shapewear dress is suitable for all occasions. You can wear it alone or pair it with anything. Either way, it will help you feel and look your best!

4. An Eco-Friendly Shaping Jumpsuit 

Shapewear has become a popular workout accessory that not only helps you burn calories, but also boosts your mood. Several types of shapewear such as wholesale waist trainers, shaper shorts and shaping vests have already been popular. And now, you can add this square neck shaping jumpsuit as your workout essentials.

The fancy design of this jumpsuit will be the reason why you never want to miss your routine workout again. You can even wear it as fashionable and versatile outerwear, on various occasions. It will be a worthy purchase that you can only get at Waistdear.

There is no need to doubt the comfort and shaping features. The woven tight tissue offers excellent support to the chest and midsection. Its elastic, soft and eco-friendly materials give you extra comfort all day long. You can move comfortably and confidently throughout the day, without feeling restricted.

5. Always Sculpted Perfectly In Any Dress 

A strapless full coverage bodysuit is an item you definitely need in your wardrobe. This shapewear helps you get a flawless body shape in any dress. The seamless design allows it to hug your body comfortably and discreetly.

This body shaper comes with breast support and anti-see-through features. Also, there are two stainless steel ribs and glue under the armpits to prevent slipping. The tight tissue feature in the midsection is intended to flatten the stomach and smooth the waist line instantly. It's enhanced with a butt lifting feature to sculpt your hourglass body perfectly. Now you can get convenience and confidence in one, so what are you waiting for?

In this New Normal, the trending and the latest is online selling. People are now engaged in online selling due to the pandemic that we are experiencing now. The good news about this new normal is that even though we are staying inside our houses, we can still do few things that we want to do. We can chit chat with our friends, we can order online for food that we want to eat and even do shopping online. Basically these are the trend nowadays.

Since we are afraid to go out and do shopping the physical way, online selling is the big answer and it is really a big help for us, especially buying some of our necessities but of course there are still that few luxuries that we want to buy and we can do that while inside our houses. No need to go out, just do it online. 

With this, me and together with some few bloggers were able to interview a name in online selling. I think she has been in the industry quite long already that she was tagged as the LV Queen. Her name is  Fe Yamaguchi of Yamabear Collection.

Yamabear Collection is an online shop and she does the selling through FB live. According to Ms. Fe, the name Yamabear came from her Surname Yamaguchi, the Yama, while the bear, usually her little ones would call her Mama bear. They combined the two to make it Yamabear Collection for her FB name.

Fe Mendoza Yamaguchi is a resident of Japan and was born in Baguio City. On her Yamabear Collection she sells Pre-loved Luxury items like Rolex watches, Louis Vuitton items, diamonds, necklaces, bracelets and many more. She does the selling through the page of Yamabear Collection.

Here are some of the items that Yamabear Collection have;

She now caters to different clients from different countries. She solely does the job by herself. The online selling and having many clients is really a struggle for her. But as a strong woman she face it and manages to overcome whatever circumstances that she will encounter. She is a person with positive outlook to attract positive vibes for her business.

During our interview through zoom I ask her if she do have a Filipina artist client, according to her as of the moment she don't have but the last time was the sister of Ms. Heart Evangelista.

Mommies, if  you are a fan of luxury item, Yamabear Collection is your to-go FB page. Just watch the FB live everyday and you'll surely love the items. According to Miss Fe, watch out for her upcoming Pre-loved branded item that she'll feature soon, there will be a lot of luxurious item that you'll really like.

Here are their social media accounts and website