Moms like me always need to look at time, of course for the kids schedules but I have never seen a watch that is unique like this SevenFriday.  Yes, I'm not a watch geek but this one intrigues me.  I remember a phrase that Sir Dan said "don't tell me, show me" and that's perhaps what's got my curiosity.
Last February 7, this mom was able to enjoy the flash party happened at the Black Market in Makati City, of course that was a party intended to introduce SevenFriday, Fresh from the press.  It is a night filled with music, drinks, celebrities and what else... SevenFriday watches.  Different personalities and celebrities were there to showcase the watches that fits their personalities some of them are Urnussa Cadness, Rhian Ramos, Laureen Uy, Jerome Teng, Anton Del Rosario , Chef Laudico, and Chiz Escudero and yes they are the chosen brand ambassadors of SevenFriday.  Unique that matches personalities.

SevenFriday Brand Ambassadors, Urnussa Cadness, Jerome Teng, Chef Laudico, Laureen Uy, Anton Del Rosario, Rhian Ramos, Chiz Escudero

Officially, SevenFriday was launched last September for the Philippine market. According to them this timepiece communicate a different aura which is different from any other watch in the market. This is a one of a kind watch that wows even the non-collectors. Elegant enough with its multi-faceted dial and the handiwork defines its finish that comes with modernity on it. Though Kwento Ni Toto wasn't able to wear one, I can somehow was able to feel the touch of its unique design through the pictures that was taken. A drooling picture eyeing to have one of this.

Known Watch Blogger, Anish Bhatt of www.watchanish.com

Steel, industrial plants, engines, machines, and wheels, these are what inspires the brand. The wristwatches of SevenFriday are buikt on two major elements: the box and the interface. The box is made of stainless steel that refers to the complex construction of the protective casing. The casing and the style lies betwenen the modern and the classic, creating an exciting atmosphere. It is surrounded by an animation ring made of aluminum, enhancing its haptic and visual appeal. While the within the box is the interface that consists of hands, discs, dial, and the watch movement. All the indicators are designed and arranged in a way to bring the complexity of the movement to the surface. The dial alone is made up of five separate pieces or layers , with eleven different applications. This complexity makes it interesting.
These watch innovations are visualized by the founder and owner of SevenFriday, Daniel Niederer, who ones have worked in some of the biggest brands of the watch industry. "We wanted to create something that repeesents a lifestyle that I want to live, the values I believe in. That was really the foundation of SevenFriday," that's what Mr Niederer shared.

In the Philippines, SevenFriday is located at their first solo boutique at the Promenade 2 in the Greenhills Shopping Complex which bellies the same industrial chic vibe of its timepieces.  Follow their instagram and twitter @SevenFriday_Manila.